How to conduct keyword research for Google Ads

Conducting keyword research for Google Ads involves several steps:

Table of Contents

Start by brainstorming potential keywords relevant to your product or service.

Utilize Google’s Keyword Planner tool to explore keyword ideas, search volumes, and competition levels.

Look at what keywords your competitors are targeting. Tools like SEMrush or SpyFu can help with this.

Consider long-tail keywords, which are more specific and generally have lower competition.

Group your keywords into relevant themes or categories to organize your ad campaigns effectively.

Identify and exclude irrelevant keywords using negative keywords to ensure your ads appear to the most relevant audience.

Continuously monitor and refine your keyword list based on performance metrics like click-through rates and conversion rates.

By following these steps, you can build a comprehensive keyword list to optimize your Google Ads campaigns effectively.