Media technologies provide a broad variety of platforms for business to engage with consumers in new ways. Via virtual reality medical simulators applied to medical organizations, to buffering video products and services that make it possible to watch the newest blockbuster movie at home, mass media technology can certainly help businesses reach their customers on a whole new level.

In contrast to traditional media including printed catalogs, newspapers and magazines that utilizes analog transmissions models, new mass media uses digital computer technology just for distribution. Examples of new media channels include the Net, websites, computer multimedia, video games and Digital versatile disks. Additionally, it includes digitized and converged forms of classic media such as television courses, feature films and music CDs.

Even though the term fresh media has become associated with cyberculture, scholars contain argued the reason is more accurate to consider it being a broad term to describe social objects that use digital computer technology for the distribution and exhibit. They visit homepage have also underlined the positive cultural implications of recent media.

Also to allowing people to communicate with each other all over the world, new mass media can create a good sense of community and a sense of belonging for those who share prevalent interests through blogs, message boards and great example of such. This is especially true of the rise of online communities just like Facebook and Twitter. It is often suggested the potential for these kind of communities and the capacity to connect with people from around the world has the capacity to replace the nature of society.