Black-owned media and tech company Hero Media launched its own social platform, GoodFeed, catering its content toward women-identifying audiences. The platform launched in October to…
Social Media Marketing
Platforms Are Pivoting to Video. Publishers, Again, Follow Suit
Beginning in the summer of 2020, social media platforms including Facebook, Instagram and YouTube–as well as Pinterest, Twitter and even Amazon–began launching and promoting vertical…
As the Platforms Stumble, Some Publishers See Increased Ad Spend
For nearly a decade, the digital advertising ecosystem has been dominated by a handful of social media platforms, whose data-rich targeting, ease of use and…