Creating and promoting events on Google Plus was a useful way to engage with your audience and build community engagement. Although Google Plus has been discontinued, many of the strategies for creating and promoting events can be applied to current social media and event platforms. Here’s a guide on how to create and promote events effectively on Google Plus, with parallels to modern platforms:

Creating Events on Google Plus

1. Accessing the Events Feature
   • Log In: Sign in to your Google Plus account.
   • Navigate to Events: On the left-hand menu, click on “Events” to access the event creation page.
2. Creating the Event
   • Click “Create Event”: Choose the “Create Event” button to start setting up your new event.
   • Enter Event Details: Fill in the event details, including:
     • Title: Make it clear and engaging.
     • Description: Provide a thorough description of the event, including key details such as what the event is about, who is hosting, and what attendees can expect.
     • Date and Time: Set the date and time for the event. Be sure to account for time zones if you have an international audience.
     • Location: If it’s an in-person event, include the venue details. For online events, specify the platform (e.g., Google Hangouts) and provide a link or instructions.
3. Setting Up Hangouts on Air (HOA)
   • Select “Hangouts on Air”: If your event involves live streaming, select the “Hangouts on Air” option. This will enable live video broadcasting.
   • Configure HOA: Set up the Hangout by choosing who can join, if there are specific guests, and any other preferences.
4. Inviting Guests
   • Add Guests: Invite individuals or circles from your Google Plus network who might be interested in attending.
   • Public or Private: Decide if your event is public or private. Public events can be seen by anyone, while private events are only visible to invited guests.
5. Publishing the Event
   • Review: Double-check all details for accuracy.
   • Publish: Click “Publish” to make the event live on Google Plus.

Promoting Events on Google Plus

1. Leverage Your Network
   • Share the Event: Post about your event on your Google Plus profile, highlighting key details and encouraging your connections to attend.
   • Engage Your Circles: Share the event in relevant circles or communities that would find the event interesting.
2. Create Engaging Content
   • Visuals: Use eye-catching images or videos related to the event. Visual content tends to attract more attention and engagement.
   • Event Updates: Regularly update your Google Plus post with any new information or reminders about the event.
3. Encourage RSVPs and Shares
   • RSVP Feature: Encourage people to RSVP to your event. This can help with planning and gauge interest levels.
   • Social Sharing: Ask attendees to share the event with their own networks. You can make it easy by providing shareable content and links.
4. Utilize Google Plus Communities
   • Relevant Communities: Share your event in Google Plus communities that are relevant to the event topic. Engage with community members and invite them to join the event.
   • Participate in Discussions: Join discussions within these communities to raise awareness about your event and build interest.
5. Engage with Influencers
   • Reach Out: Contact influencers or key figures in your industry who might be interested in promoting or attending your event. Their endorsement can broaden your reach.
   • Collaborate: Consider collaborations or partnerships with influencers to co-host or promote your event.

Adapting to Modern Platforms

Since Google Plus is no longer available, here’s how to apply these strategies to current platforms:

1. Event Creation
   • Facebook Events: Create events using Facebook’s event tool. Customize event details, add photos or videos, and invite guests.
   • Instagram: Use Instagram Stories and posts to promote events. You can also use Instagram Live for real-time interaction.
   • LinkedIn Events: Create professional events and leverage LinkedIn’s networking features to reach your audience.
2. Promotion Strategies
   • Email Marketing: Send event invitations and reminders via email. Use tools like Mailchimp or Constant Contact for professional email campaigns.
   • Social Media Ads: Utilize paid advertising on platforms like Facebook, Instagram, and LinkedIn to target specific demographics.
   • Event Platforms: Consider using event management platforms like Eventbrite or Meetup for additional promotion and registration management.
3. Engagement Techniques
   • Interactive Content: Use polls, Q&A sessions, and live interactions to engage your audience before and during the event.
   • Follow-Up: Post-event, share highlights, thank participants, and gather feedback to improve future events.

By applying these practices, you can effectively create and promote events on modern platforms, driving engagement and reaching your target audience effectively.