How to use Google Ads extensions to improve ad performance


Google Ads extensions are powerful tools that can enhance your ad performance by providing additional information and functionality to your ads. Here’s how you can effectively use Google Ads extensions to improve your ad performance:

  1. Sitelink Extensions: Add sitelink extensions to your ads to provide users with additional landing page options beyond the main ad destination. Use sitelinks to highlight specific products, services, or pages on your website that are relevant to the user’s search query. This can improve click-through rates (CTRs) and direct users to more relevant landing pages.
  2. Callout Extensions: Incorporate callout extensions to highlight key selling points, offers, or benefits of your products or services. Use callouts to emphasize unique selling propositions, promotions, or features that differentiate your business from competitors. This can increase ad visibility and encourage clicks.
  3. Structured Snippet Extensions: Utilize structured snippet extensions to showcase specific aspects of your products, services, or offerings. Choose from predefined headers such as “Types” or “Styles” to highlight different categories, models, or options available. Structured snippets can provide additional context and information to users, helping them make more informed decisions.
  4. Location Extensions: If you have physical storefronts or service areas, enable location extensions to display your business address, phone number, and a map marker directly within your ads. Location extensions can increase visibility for local searches and drive foot traffic to your brick-and-mortar locations.
  5. Call Extensions: Enable call extensions to allow users to call your business directly from the ad. Include a clickable phone number in your ad that users can tap to initiate a call, particularly on mobile devices. Call extensions can drive phone leads and conversions, especially for businesses that rely on phone inquiries or consultations.
  6. Message Extensions: Incorporate message extensions to enable users to send text messages to your business directly from the ad. Include a message icon in your ad that users can click to initiate a text conversation. Message extensions can facilitate communication with potential customers and generate leads via text messages.
  7. Price Extensions: Use price extensions to showcase specific products or services along with their prices directly within your ads. Include a list of offerings with their corresponding prices to give users a clear understanding of your offerings and pricing. Price extensions can improve ad relevance and attract users who are ready to make a purchase.
  8. Promotion Extensions: Take advantage of promotion extensions to highlight special offers, discounts, or promotions running on your website. Include details such as promotional codes, offer durations, and specific terms and conditions to encourage users to take advantage of your promotions. Promotion extensions can increase ad visibility and drive conversions during promotional periods.
  9. App Extensions: If you have a mobile app, enable app extensions to promote your app directly within your ads. Include a link to download your app from the Google Play Store or Apple App Store, along with a brief description or call-to-action (CTA) to encourage users to install your app. App extensions can increase app downloads and user engagement.
  10. Review Extensions: Showcase positive reviews, ratings, or awards received by your business by enabling review extensions. Include excerpts from reputable third-party review sites or testimonials directly within your ads to build trust and credibility with potential customers. Review extensions can improve ad performance by leveraging social proof and endorsements.

By leveraging these Google Ads extensions effectively, you can enhance the visibility, relevance, and performance of your ads, ultimately driving more clicks, conversions, and business outcomes. Experiment with different extensions, monitor their performance, and optimize your ad strategy based on the results to maximize your advertising ROI.