The top three roles that marketers plan to hire for in 2024, based on insights from the 2024 State of Marketing Report, are Content Creator, Content Strategist, and Content Marketing Manager.

1. Content Creator: With the increasing importance of content marketing across various digital channels, the demand for content creators is high. Content creators are essential for generating engaging content across platforms like TikTok, podcasts, blogs, and events. They play a crucial role in creating personalized content and reflecting brand values. When hiring content creators, brands look for individuals with specific channel expertise, creative backgrounds, curiosity, and ideally agency experience.
2. Content Strategist: Content strategists complement content creators by ensuring that the content aligns with the brand’s values, goals, and target audience’s needs. They deeply understand the audience and track the success of content through various metrics such as sales, web traffic, social engagement, conversion rate, and lead generation. Content strategists analyze data to make data-driven decisions and use different tools to monitor content progress.
3. Content Marketing Manager: Content marketing managers focus on content distribution and strategy. They determine how to get engaging content to the target audience and navigate the changing landscape of content creation, especially with the rise of generative AI. Content marketing managers add genuine thought leadership, unique insights, and well-resourced facts to content, ensuring quality over quantity. They understand consumer behavior through social listening and data-driven techniques to create engaging, original content that resonates with the audience and influences buying decisions.

In summary, hiring for these roles is crucial for setting up marketing teams for success in 2024, especially considering the growing importance of content marketing in reaching and engaging audiences effectively.