If you want to reach as many people as possible in the most cost-effective way possible, where are you going? Social Media because creating great content is not enough. It also needs to promote its content, with four social media channels with billions of users accounting for the largest audience in the world.
Monthly User: 320 million. Twitter is great for crating content, like posting links to your latest blog posts or press releases also good for sharing company news especially effective at events. “Live Tweet” is that he is one. Twitter tends to tolerate text-heavy posts. Yes, there’s a 280-character limit, but hilarious one-liners, quotes, tirades (presidents or otherwise), and even entire “moments” (slideshow-like stories) are not uncommon on the platform. Twitter also has paid features in the form of “Promoted Tweets” that can help you grow your audience.
Monthly User: 2.5 billion. There are so many things you can do on Facebook. Share company updates, post links to new blog posts, create event pages, and launch campaigns with user-generated content (such as social media contests). But videos are king on this platform. Video posts get about 60% more engagement on Facebook than any other type of content. Next in order is a question, followed by a picture. Platforms are generally very noisy.
Fact: Facebook’s business involvement has been declining over the last few years. But it’s not a lost cause. Facebook has a large audience and is a great channel for posting links (with pictures) and videos.
Monthly user: 260 million. LinkedIn is the place for B2B companies. By some estimates, more than half of all social traffic to B2B websites comes from LinkedIn. This is a great channel for publishing your own blog posts, graphics and video content. LinkedIn users aren’t as active as other channels. Out of a total of 660 million members, only 260 million use the platform more than once a month. However, this drawback is offset by distinct advantages. Get direct access to decision makers and the historically high success rate of his B2B companies using LinkedIn for marketing?
Monthly User: 1 Billion. Instagram is all about visual branding. This is a godsend for retailers, cafe owners, manufacturers, and anyone with a product or service that helps with visual demonstrations. Additionally, Instagram users are relatively productive. The total number of monthly users reflects the total number of accounts and half of these monthly users are active every day. Remember, it’s especially popular with millennials and Gen Z and is a valuable social network for consumer brands. B2B software companies with Gen X and Baby Boomer audiences may have better luck with Facebook and LinkedIn.
Other Platforms worth Exploring
- Snapchat
- tik tok