{"id":10045,"date":"2024-10-16T23:10:02","date_gmt":"2024-10-16T23:10:02","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10045"},"modified":"2024-10-16T23:10:02","modified_gmt":"2024-10-16T23:10:02","slug":"how-to-install-google-tag-manager-on-your-website","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website\/","title":{"rendered":"How to install Google Tag Manager on your website"},"content":{"rendered":"<p>Installing Google Tag Manager (GTM) on your website is a crucial step for managing your tracking codes efficiently. This process allows you to add and update tags (like Google Analytics, Facebook Pixels, etc.) without modifying the actual code of your website. Here\u2019s a detailed guide on how to install Google Tag Manager on your website.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website\/#1_Create_a_Google_Tag_Manager_Account\" title=\"1. Create a Google Tag Manager Account\">1. Create a Google Tag Manager Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website\/#2_Install_the_GTM_Code_Snippet\" title=\"2. Install the GTM Code Snippet\">2. Install the GTM Code Snippet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website\/#3_Add_the_GTM_Code_to_Your_Website\" title=\"3. Add the GTM Code to Your Website\">3. Add the GTM Code to Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website\/#4_Verifying_the_Installation\" title=\"4. Verifying the Installation\">4. Verifying the Installation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website\/#5_Publishing_Your_GTM_Container\" title=\"5. Publishing Your GTM Container\">5. Publishing Your GTM Container<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website\/#6_Best_Practices_for_GTM_Installation\" title=\"6. Best Practices for GTM Installation\">6. Best Practices for GTM Installation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Create_a_Google_Tag_Manager_Account\"><\/span>1. Create a Google Tag Manager Account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you can install GTM, you need to create an account and container. If you\u2019ve already done this, you can skip this step.<\/p>\n<p><strong>Step 1: Sign Up for Google Tag Manager<\/strong><\/p>\n<ol>\n<li>Go to the <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noopener\">Google Tag Manager website<\/a>.<\/li>\n<li>Click on the \u201cSign Up for Free\u201d button.<\/li>\n<li>Sign in with your Google account if prompted.<\/li>\n<\/ol>\n<p><strong>Step 2: Create a New Account<\/strong><\/p>\n<ol>\n<li>After signing in, you\u2019ll see a screen to create a new account.<\/li>\n<li>Enter your account name (usually your business name).<\/li>\n<li>Choose your country from the dropdown menu.<\/li>\n<\/ol>\n<p><strong>Step 3: Set Up a Container<\/strong><\/p>\n<ol>\n<li>Enter a name for your container (typically the name of your website).<\/li>\n<li>Choose where to use the container (select &#8220;Web&#8221; for websites).<\/li>\n<li>Click \u201cCreate.\u201d<\/li>\n<\/ol>\n<p><strong>Step 4: Accept the Terms of Service<\/strong><\/p>\n<ol>\n<li>Review the Google Tag Manager Terms of Service.<\/li>\n<li>Click \u201cYes\u201d to accept the terms and proceed.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"2_Install_the_GTM_Code_Snippet\"><\/span>2. Install the GTM Code Snippet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you create your GTM account and container, you\u2019ll receive two snippets of code that you need to install on your website.<\/p>\n<p><strong>Step 1: Copy the GTM Code<\/strong><\/p>\n<p>After creating your container, you will see two code snippets displayed on the screen:<\/p>\n<ul>\n<li><strong>First Snippet (Head):<\/strong> This code should be placed in the <code>&lt;head&gt;<\/code> section of your website.<\/li>\n<li><strong>Second Snippet (Body):<\/strong> This code should be placed immediately after the opening <code>&lt;body&gt;<\/code> tag.<\/li>\n<\/ul>\n<p><strong>Example Code Snippet:<\/strong><\/p>\n<div class=\"contain-inline-size rounded-md border-[0.5px] border-token-border-medium relative bg-token-sidebar-surface-primary dark:bg-gray-950\">\n<div class=\"flex items-center text-token-text-secondary px-4 py-2 text-xs font-sans justify-between rounded-t-md h-9 bg-token-sidebar-surface-primary dark:bg-token-main-surface-secondary\">html<\/div>\n<div class=\"sticky top-9 md:top-[5.75rem]\">\n<div class=\"absolute bottom-0 right-2 flex h-9 items-center\">\n<div class=\"flex items-center rounded bg-token-sidebar-surface-primary px-2 font-sans text-xs text-token-text-secondary dark:bg-token-main-surface-secondary\"><span class=\"\" data-state=\"closed\"><button class=\"flex gap-1 items-center py-1\">Copy code<\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"!whitespace-pre hljs language-html\"><span class=\"hljs-comment\">&lt;!-- Google Tag Manager --&gt;<\/span><br \/>\n<span class=\"hljs-tag\">&lt;<span class=\"hljs-name\">script<\/span>&gt;<\/span><span class=\"javascript\">(<span class=\"hljs-keyword\">function<\/span>(<span class=\"hljs-params\">w,d,s,l,i<\/span>){w[l]=w[l]||[];w[l].<span class=\"hljs-title function_\">push<\/span>({<span class=\"hljs-string\">'gtm.start'<\/span>:<br \/>\n    <span class=\"hljs-keyword\">new<\/span> <span class=\"hljs-title class_\">Date<\/span>().<span class=\"hljs-title function_\">getTime<\/span>(),<span class=\"hljs-attr\">event<\/span>:<span class=\"hljs-string\">'gtm.js'<\/span>});<span class=\"hljs-keyword\">var<\/span> f=d.<span class=\"hljs-title function_\">getElementsByTagName<\/span>(s)[<span class=\"hljs-number\">0<\/span>],<br \/>\n    j=d.<span class=\"hljs-title function_\">createElement<\/span>(s),dl=l!=<span class=\"hljs-string\">'dataLayer'<\/span>?<span class=\"hljs-string\">'&amp;l='<\/span>+<span class=\"hljs-attr\">l<\/span>:<span class=\"hljs-string\">''<\/span>;j.<span class=\"hljs-property\">async<\/span>=<span class=\"hljs-literal\">true<\/span>;j.<span class=\"hljs-property\">src<\/span>=<br \/>\n    <span class=\"hljs-string\">'https:\/\/www.googletagmanager.com\/gtm.js?id='<\/span>+i+dl;f.<span class=\"hljs-property\">parentNode<\/span>.<span class=\"hljs-title function_\">insertBefore<\/span>(j,f);<br \/>\n    })(<span class=\"hljs-variable language_\">window<\/span>,<span class=\"hljs-variable language_\">document<\/span>,<span class=\"hljs-string\">'script'<\/span>,<span class=\"hljs-string\">'dataLayer'<\/span>,<span class=\"hljs-string\">'GTM-XXXXXX'<\/span>);<\/span><span class=\"hljs-tag\">&lt;\/<span class=\"hljs-name\">script<\/span>&gt;<\/span><br \/>\n<span class=\"hljs-comment\">&lt;!-- End Google Tag Manager --&gt;<\/span><\/p>\n<p><span class=\"hljs-comment\">&lt;!-- Google Tag Manager (noscript) --&gt;<\/span><br \/>\n<span class=\"hljs-tag\">&lt;<span class=\"hljs-name\">noscript<\/span>&gt;<\/span><span class=\"hljs-tag\">&lt;<span class=\"hljs-name\">iframe<\/span> <span class=\"hljs-attr\">src<\/span>=<span class=\"hljs-string\">\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-XXXXXX\"<\/span><br \/>\n    <span class=\"hljs-attr\">height<\/span>=<span class=\"hljs-string\">\"0\"<\/span> <span class=\"hljs-attr\">width<\/span>=<span class=\"hljs-string\">\"0\"<\/span> <span class=\"hljs-attr\">style<\/span>=<span class=\"hljs-string\">\"display:none;visibility:hidden\"<\/span>&gt;<\/span><span class=\"hljs-tag\">&lt;\/<span class=\"hljs-name\">iframe<\/span>&gt;<\/span><span class=\"hljs-tag\">&lt;\/<span class=\"hljs-name\">noscript<\/span>&gt;<\/span><br \/>\n<span class=\"hljs-comment\">&lt;!-- End Google Tag Manager (noscript) --&gt;<\/span><br \/>\n<\/code><\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"3_Add_the_GTM_Code_to_Your_Website\"><\/span>3. Add the GTM Code to Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>For HTML Websites:<\/strong><\/p>\n<ol>\n<li><strong>Open your website&#8217;s HTML files<\/strong> in a text editor or IDE.<\/li>\n<li><strong>Locate the <code>&lt;head&gt;<\/code> tag<\/strong> in your HTML document.<\/li>\n<li><strong>Paste the first snippet<\/strong> of code you copied just before the closing <code>&lt;\/head&gt;<\/code> tag.<\/li>\n<li><strong>Locate the opening <code>&lt;body&gt;<\/code> tag<\/strong>.<\/li>\n<li><strong>Paste the second snippet<\/strong> immediately after the opening <code>&lt;body&gt;<\/code> tag.<\/li>\n<\/ol>\n<p><strong>For Content Management Systems (CMS):<\/strong><\/p>\n<ul>\n<li><strong>WordPress:<\/strong>\n<ul>\n<li>You can either add the code manually by editing your theme\u2019s header file (<code>header.php<\/code>) or use a plugin such as \u201cInsert Headers and Footers\u201d to easily input the GTM code snippets.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Shopify:<\/strong>\n<ul>\n<li>Go to <code>Online Store<\/code> &gt; <code>Themes<\/code> &gt; <code>Actions<\/code> &gt; <code>Edit code<\/code>.<\/li>\n<li>Open the <code>theme.liquid<\/code> file and paste the GTM code in the appropriate sections as mentioned above.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Wix:<\/strong>\n<ul>\n<li>In Wix, go to <code>Settings<\/code> &gt; <code>Tracking &amp; Analytics<\/code> &gt; <code>New Tool<\/code> &gt; <code>Google Tag Manager<\/code>.<\/li>\n<li>Enter your GTM ID and follow the prompts to add GTM to your site.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Verifying_the_Installation\"><\/span>4. Verifying the Installation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After adding the GTM code to your website, it&#8217;s essential to verify that it has been installed correctly.<\/p>\n<p><strong>Step 1: Use Google Tag Assistant<\/strong><\/p>\n<ol>\n<li>Install the <a target=\"_new\" rel=\"noopener\">Google Tag Assistant Chrome extension<\/a>.<\/li>\n<li>Once installed, open your website.<\/li>\n<li>Click on the Tag Assistant icon and select \u201cEnable.\u201d<\/li>\n<li>Refresh your webpage. The Tag Assistant will show which tags are present and whether they are firing correctly.<\/li>\n<\/ol>\n<p><strong>Step 2: Use GTM Preview Mode<\/strong><\/p>\n<ol>\n<li>Go back to your Google Tag Manager workspace.<\/li>\n<li>Click on the \u201cPreview\u201d button in the upper right corner.<\/li>\n<li>Enter your website\u2019s URL and click \u201cConnect.\u201d<\/li>\n<li>This will open a new tab showing your website with a GTM debugger at the bottom.<\/li>\n<li>As you navigate through your site, the debugger will display which tags are firing. Ensure that the GTM container tag is successfully triggered.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"5_Publishing_Your_GTM_Container\"><\/span>5. Publishing Your GTM Container<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you have verified that your tags are working correctly, you can start adding additional tags and triggers.<\/p>\n<p><strong>Step 1: Create a New Tag<\/strong><\/p>\n<ol>\n<li>In the GTM workspace, click on \u201cTags\u201d in the left sidebar.<\/li>\n<li>Click on \u201cNew\u201d to create a new tag.<\/li>\n<li>Name your tag and select the type of tag (e.g., Google Analytics).<\/li>\n<li>Configure the tag settings and add triggers as needed.<\/li>\n<\/ol>\n<p><strong>Step 2: Submit Changes<\/strong><\/p>\n<ol>\n<li>After creating your tags and triggers, click on the \u201cSubmit\u201d button in the upper right corner.<\/li>\n<li>Provide a version name and description to document the changes.<\/li>\n<li>Click \u201cPublish\u201d to make the tags live on your site.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"6_Best_Practices_for_GTM_Installation\"><\/span>6. Best Practices for GTM Installation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Document Changes:<\/strong> Maintain a log of changes made in GTM for future reference.<\/li>\n<li><strong>Organize Tags:<\/strong> Use a clear naming convention for tags, triggers, and variables for easier management.<\/li>\n<li><strong>Regular Testing:<\/strong> Periodically test tags to ensure they function as expected.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Installing Google Tag Manager on your website is a straightforward process that greatly simplifies managing your marketing tags and tracking codes. By following the steps outlined above, you can efficiently set up GTM, verify its installation, and begin using it to enhance your website&#8217;s tracking capabilities. With GTM, you\u2019ll have the flexibility to add, update, and manage tags without the need for constant code changes, allowing for more agility in your marketing efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Installing Google Tag Manager (GTM) on your website is a crucial step for managing your tracking codes efficiently. This process allows you to add and&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10045","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to install Google Tag Manager on your website - CEOweb Ltd. 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