{"id":10123,"date":"2024-10-21T21:35:31","date_gmt":"2024-10-21T21:35:31","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10123"},"modified":"2024-10-21T21:35:31","modified_gmt":"2024-10-21T21:35:31","slug":"how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager\/","title":{"rendered":"How to implement heatmap tools like Hotjar with Google Tag Manager"},"content":{"rendered":"<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5ba7fa2e-08ed-417f-99d1-31990a8c0316\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p>Implementing heatmap tools like Hotjar using Google Tag Manager (GTM) is a straightforward process that allows you to gather valuable insights about user interactions on your website. Heatmaps provide visual representations of where users click, scroll, and move on your pages, helping you understand user behavior and improve your website&#8217;s design and content. Here\u2019s a step-by-step guide on how to set up Hotjar using Google Tag Manager.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager\/#Step_1_Sign_Up_for_Hotjar\" title=\"Step 1: Sign Up for Hotjar\">Step 1: Sign Up for Hotjar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager\/#Step_2_Obtain_Your_Hotjar_Tracking_Code\" title=\"Step 2: Obtain Your Hotjar Tracking Code\">Step 2: Obtain Your Hotjar Tracking Code<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager\/#Step_3_Log_Into_Google_Tag_Manager\" title=\"Step 3: Log Into Google Tag Manager\">Step 3: Log Into Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager\/#Step_4_Create_a_New_Tag_for_Hotjar\" title=\"Step 4: Create a New Tag for Hotjar\">Step 4: Create a New Tag for Hotjar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager\/#Step_5_Configure_the_Hotjar_Tag\" title=\"Step 5: Configure the Hotjar Tag\">Step 5: Configure the Hotjar Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager\/#Step_6_Set_Up_Triggering\" title=\"Step 6: Set Up Triggering\">Step 6: Set Up Triggering<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager\/#Step_7_Save_Your_Hotjar_Tag\" title=\"Step 7: Save Your Hotjar Tag\">Step 7: Save Your Hotjar Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager\/#Step_8_Test_Your_Implementation\" title=\"Step 8: Test Your Implementation\">Step 8: Test Your Implementation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager\/#Step_9_Publish_Your_Changes\" title=\"Step 9: Publish Your Changes\">Step 9: Publish Your Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager\/#Step_10_Verify_Data_in_Hotjar\" title=\"Step 10: Verify Data in Hotjar\">Step 10: Verify Data in Hotjar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager\/#Additional_Tips\" title=\"Additional Tips\">Additional Tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Sign_Up_for_Hotjar\"><\/span>Step 1: Sign Up for Hotjar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Create a Hotjar Account<\/strong>: Go to the <a href=\"https:\/\/www.hotjar.com\/\" target=\"_new\" rel=\"noopener\">Hotjar website<\/a> and sign up for an account if you don\u2019t have one.<\/li>\n<li><strong>Set Up Your Site<\/strong>: After signing in, follow the prompts to add your website to your Hotjar account.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Obtain_Your_Hotjar_Tracking_Code\"><\/span>Step 2: Obtain Your Hotjar Tracking Code<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Access the Tracking Code<\/strong>: In your Hotjar dashboard, navigate to your site&#8217;s settings. Look for the section labeled &#8220;Tracking Code.&#8221;<\/li>\n<li><strong>Copy the Tracking Code<\/strong>: You will see a JavaScript snippet. Copy this code, as you&#8217;ll need to add it to GTM.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Log_Into_Google_Tag_Manager\"><\/span>Step 3: Log Into Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Open GTM<\/strong>: Go to <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noopener\">Google Tag Manager<\/a> and log in to your account.<\/li>\n<li><strong>Select Your Container<\/strong>: Choose the appropriate container associated with the website where you want to implement Hotjar.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Create_a_New_Tag_for_Hotjar\"><\/span>Step 4: Create a New Tag for Hotjar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Navigate to Tags<\/strong>: In the left sidebar, click on &#8220;Tags.&#8221;<\/li>\n<li><strong>Create a New Tag<\/strong>: Click the &#8220;New&#8221; button.<\/li>\n<li><strong>Name Your Tag<\/strong>: Give your tag a name, such as &#8220;Hotjar Tracking Code.&#8221;<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Configure_the_Hotjar_Tag\"><\/span>Step 5: Configure the Hotjar Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Choose Tag Type<\/strong>: Click on &#8220;Tag Configuration&#8221; and select &#8220;Custom HTML.&#8221;<\/li>\n<li><strong>Paste Hotjar Code<\/strong>: In the HTML text area, paste the Hotjar tracking code you copied earlier.<\/li>\n<li><strong>Enable Tag Firing Options<\/strong>:\n<ul>\n<li>Check the box that says &#8220;Support document.write&#8221; (if available), as this may help with loading issues.<\/li>\n<li>Set up the firing options to ensure the tag loads properly.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Set_Up_Triggering\"><\/span>Step 6: Set Up Triggering<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Click on Triggering<\/strong>: Select &#8220;Triggering&#8221; to specify when the Hotjar tag should fire.<\/li>\n<li><strong>Choose Trigger Type<\/strong>:\n<ul>\n<li>Click on the &#8220;+&#8221; icon to create a new trigger.<\/li>\n<li>Name the trigger (e.g., &#8220;All Pages Trigger&#8221;).<\/li>\n<li>Select &#8220;Page View&#8221; as the trigger type.<\/li>\n<li>Under &#8220;This trigger fires on,&#8221; select &#8220;All Page Views&#8221; to track Hotjar across your entire website.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save the Trigger<\/strong>.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Save_Your_Hotjar_Tag\"><\/span>Step 7: Save Your Hotjar Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Review Your Tag Settings<\/strong>: Make sure everything is correctly set up, including the Hotjar code and trigger.<\/li>\n<li><strong>Save the Tag<\/strong>.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_8_Test_Your_Implementation\"><\/span>Step 8: Test Your Implementation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Preview Mode<\/strong>: Click the &#8220;Preview&#8221; button in the top right corner of GTM to enter Preview Mode.<\/li>\n<li><strong>Open Your Website<\/strong>: In the new tab that opens, navigate to your website.<\/li>\n<li><strong>Check for Hotjar<\/strong>: Open the Hotjar dashboard to see if data is being collected. You can check the &#8220;Heatmaps&#8221; section to verify that events are firing as expected.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_9_Publish_Your_Changes\"><\/span>Step 9: Publish Your Changes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Exit Preview Mode<\/strong>: Once you&#8217;ve confirmed that everything is working correctly, exit Preview Mode.<\/li>\n<li><strong>Publish Your Changes<\/strong>: Click on &#8220;Submit&#8221; in GTM to publish your changes.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_10_Verify_Data_in_Hotjar\"><\/span>Step 10: Verify Data in Hotjar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Log Into Hotjar<\/strong>: Return to your Hotjar dashboard.<\/li>\n<li><strong>Check Heatmap Data<\/strong>: Allow some time for data to populate. You should see user interactions appearing in the heatmap section.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Additional_Tips\"><\/span>Additional Tips<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Configure Hotjar Features<\/strong>: Besides heatmaps, explore other features Hotjar offers, such as session recordings, feedback polls, and surveys, to gain deeper insights into user behavior.<\/li>\n<li><strong>Monitor GDPR Compliance<\/strong>: If you have users from the EU, ensure that your implementation complies with GDPR regulations. Hotjar provides guidance on compliance and consent management.<\/li>\n<li><strong>Integrate with Other Tools<\/strong>: Consider integrating Hotjar with other tools, such as Google Analytics, for more comprehensive analysis.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using Google Tag Manager to implement Hotjar simplifies the process of adding heatmap tracking to your website. By following the steps outlined above, you can efficiently gather valuable insights into user interactions, helping you make data-driven decisions to improve your website&#8217;s design and user experience. Regularly analyze the heatmap data to identify areas for improvement and optimize your content accordingly.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-2 flex gap-3 empty:hidden -ml-2\">\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\n<div class=\"flex items-center\"><button class=\"rounded-lg text-token-text-secondary hover:bg-token-main-surface-secondary\" aria-label=\"Copy\" data-testid=\"copy-turn-action-button\"><\/button><\/p>\n<div class=\"flex\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Implementing heatmap tools like Hotjar using Google Tag Manager (GTM) is a straightforward process that allows you to gather valuable insights about user interactions on&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10123","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to implement heatmap tools like Hotjar with Google Tag Manager - CEOweb Ltd. 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