{"id":10143,"date":"2024-10-22T23:41:16","date_gmt":"2024-10-22T23:41:16","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10143"},"modified":"2024-10-22T23:41:16","modified_gmt":"2024-10-22T23:41:16","slug":"how-to-set-up-server-side-tagging-with-google-tag-manager","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-set-up-server-side-tagging-with-google-tag-manager\/","title":{"rendered":"How to set up server-side tagging with Google Tag Manager"},"content":{"rendered":"<p>Setting up server-side tagging with Google Tag Manager (GTM) allows for more secure and efficient data management by processing tags on a server rather than directly in the user&#8217;s browser. This setup reduces client-side load, enhances data privacy, and improves tracking accuracy. Here\u2019s a step-by-step guide on how to set up server-side tagging with Google Tag Manager.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-server-side-tagging-with-google-tag-manager\/#Step_1_Understand_the_Server-Side_Tagging_Architecture\" title=\"Step 1: Understand the Server-Side Tagging Architecture\">Step 1: Understand the Server-Side Tagging Architecture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-server-side-tagging-with-google-tag-manager\/#Step_2_Set_Up_a_Google_Cloud_Platform_Account\" title=\"Step 2: Set Up a Google Cloud Platform Account\">Step 2: Set Up a Google Cloud Platform Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-server-side-tagging-with-google-tag-manager\/#Step_3_Deploy_a_Server_Container\" title=\"Step 3: Deploy a Server Container\">Step 3: Deploy a Server Container<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-server-side-tagging-with-google-tag-manager\/#Step_4_Configure_the_Server-Side_GTM_Container\" title=\"Step 4: Configure the Server-Side GTM Container\">Step 4: Configure the Server-Side GTM Container<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-server-side-tagging-with-google-tag-manager\/#Step_5_Set_Up_Client-Side_GTM_to_Forward_Data\" title=\"Step 5: Set Up Client-Side GTM to Forward Data\">Step 5: Set Up Client-Side GTM to Forward Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-server-side-tagging-with-google-tag-manager\/#Step_6_Configure_Data_Layer_and_Events\" title=\"Step 6: Configure Data Layer and Events\">Step 6: Configure Data Layer and Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-server-side-tagging-with-google-tag-manager\/#Step_7_Test_Your_Implementation\" title=\"Step 7: Test Your Implementation\">Step 7: Test Your Implementation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-server-side-tagging-with-google-tag-manager\/#Step_8_Monitor_and_Optimize\" title=\"Step 8: Monitor and Optimize\">Step 8: Monitor and Optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-server-side-tagging-with-google-tag-manager\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Understand_the_Server-Side_Tagging_Architecture\"><\/span>Step 1: Understand the Server-Side Tagging Architecture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before diving into the setup, it\u2019s crucial to understand the components involved in server-side tagging:<\/p>\n<ol>\n<li><strong>Client-Side GTM<\/strong>: The standard version of Google Tag Manager that runs in the user\u2019s browser.<\/li>\n<li><strong>Server-Side GTM<\/strong>: A new container type that runs on a server, processing tags and sending data to various endpoints (like Google Analytics) securely.<\/li>\n<li><strong>Tagging Server<\/strong>: A Google Cloud Platform (GCP) server or another hosting option that hosts your GTM server container.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Set_Up_a_Google_Cloud_Platform_Account\"><\/span>Step 2: Set Up a Google Cloud Platform Account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Create a Google Cloud Account<\/strong>:\n<ul>\n<li>Go to the <a target=\"_new\" rel=\"noopener\">Google Cloud Console<\/a> and sign in or create a new account.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create a New Project<\/strong>:\n<ul>\n<li>Click on the <strong>Select a Project<\/strong> dropdown at the top.<\/li>\n<li>Click on <strong>New Project<\/strong>, give it a name, and click <strong>Create<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Deploy_a_Server_Container\"><\/span>Step 3: Deploy a Server Container<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Enable the Cloud Run API<\/strong>:\n<ul>\n<li>In the Google Cloud Console, navigate to the <strong>API &amp; Services<\/strong> dashboard.<\/li>\n<li>Click on <strong>Enable APIs and Services<\/strong>.<\/li>\n<li>Search for <strong>Cloud Run<\/strong> and enable it.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Deploy GTM Server Container<\/strong>:\n<ul>\n<li>Go to the <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noopener\">Google Tag Manager<\/a> interface.<\/li>\n<li>Create a new server container by selecting <strong>Create Container<\/strong>.<\/li>\n<li>Choose <strong>Server<\/strong> as the container type and follow the prompts to set it up.<\/li>\n<li>After creating the container, click on <strong>Web<\/strong> and select <strong>Get Started<\/strong> under Server-side tagging.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Copy the Deployment Command<\/strong>:\n<ul>\n<li>GTM will provide a command to deploy the container. This command can be executed in the Google Cloud Shell or your local terminal with the Cloud SDK installed.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Deploy the Container<\/strong>:\n<ul>\n<li>Run the provided command in the Google Cloud Shell or terminal. This command sets up a new Cloud Run service that hosts your GTM server container.<\/li>\n<li>Wait for the deployment to complete. Once finished, you\u2019ll receive a URL for your server.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Configure_the_Server-Side_GTM_Container\"><\/span>Step 4: Configure the Server-Side GTM Container<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Access Your Server Container<\/strong>:\n<ul>\n<li>Go back to the GTM interface and select the newly created server container.<\/li>\n<li>Click on <strong>Admin<\/strong> and then <strong>Container Settings<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure Your Server URL<\/strong>:\n<ul>\n<li>In the <strong>Server URL<\/strong> section, input the URL you received after deploying the Cloud Run service. This URL will be used to send requests to your server.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Set Up Server-Side Tags<\/strong>:\n<ul>\n<li>Create tags as you normally would in GTM, but now you will create server-side tags that can send data to various endpoints.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Set_Up_Client-Side_GTM_to_Forward_Data\"><\/span>Step 5: Set Up Client-Side GTM to Forward Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Add a New Client<\/strong>:\n<ul>\n<li>In your client-side GTM container, create a new tag that will send data to your server container.<\/li>\n<li>Go to your existing client-side container and create a new <strong>Tag<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure the Tag<\/strong>:\n<ul>\n<li>Select the type of tag you want to create (e.g., Google Analytics, Custom HTML, etc.).<\/li>\n<li>In the tag configuration, specify the server URL that you set up earlier (the URL of your server container).<\/li>\n<li>Ensure that the tag is set to fire on the appropriate trigger (e.g., Page View, Click).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Set Up Client<\/strong>:\n<ul>\n<li>Create a client in the server container to accept data from the client-side GTM.<\/li>\n<li>Click on <strong>Clients<\/strong> in the server container, then <strong>New<\/strong>.<\/li>\n<li>Select a client type (like Google Analytics) and configure it as needed.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Configure_Data_Layer_and_Events\"><\/span>Step 6: Configure Data Layer and Events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Set Up Data Layer<\/strong>:\n<ul>\n<li>Ensure your website is using a data layer to pass data to GTM. This will enable you to send specific data points to your server-side tagging setup.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Define Events<\/strong>:\n<ul>\n<li>Set up the events you want to track and ensure they are sent from the client-side GTM to the server-side GTM.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Test_Your_Implementation\"><\/span>Step 7: Test Your Implementation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Preview Mode<\/strong>:\n<ul>\n<li>Use GTM\u2019s preview mode to test your setup. Open the GTM preview mode for both client and server containers to see if events are firing correctly.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Check Network Requests<\/strong>:\n<ul>\n<li>In the browser\u2019s developer tools, monitor the network requests to ensure data is being sent to your server container URL and that the server is responding correctly.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Debugging<\/strong>:\n<ul>\n<li>Use the GTM Debug Console to view logs and see how data is processed through your server-side container.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_8_Monitor_and_Optimize\"><\/span>Step 8: Monitor and Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Review Data in Google Analytics<\/strong>:\n<ul>\n<li>Ensure that the data sent from the server-side container is accurately reflected in Google Analytics or any other analytics platforms you are using.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Adjust Tags and Triggers<\/strong>:\n<ul>\n<li>Based on your testing and monitoring, adjust the tags, triggers, and configurations as needed to optimize performance.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Keep Security in Mind<\/strong>:\n<ul>\n<li>Regularly review permissions and access to your Google Cloud project to ensure that only authorized users can make changes.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Setting up server-side tagging with Google Tag Manager enhances the performance and security of your tracking setup. By following these steps, you can effectively deploy and manage a server-side GTM container, allowing you to collect and process data more securely and efficiently. This approach not only improves the speed and accuracy of your analytics but also helps you better comply with privacy regulations and standards. Regular monitoring and optimization will ensure that your server-side tagging setup continues to meet your tracking needs effectively.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setting up server-side tagging with Google Tag Manager (GTM) allows for more secure and efficient data management by processing tags on a server rather than&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10143","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to set up server-side tagging with Google Tag Manager - CEOweb Ltd. 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