{"id":10241,"date":"2024-10-28T21:57:54","date_gmt":"2024-10-28T21:57:54","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10241"},"modified":"2024-10-28T21:57:54","modified_gmt":"2024-10-28T21:57:54","slug":"how-to-use-google-tag-manager-for-mobile-app-tracking","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-mobile-app-tracking\/","title":{"rendered":"How to use Google Tag Manager for mobile app tracking"},"content":{"rendered":"<p>Using Google Tag Manager (GTM) for mobile app tracking allows you to implement and manage tracking tags without needing to modify your app&#8217;s source code. This makes it easier to track user interactions and collect analytics data. Here\u2019s a step-by-step guide on how to set up GTM for mobile app tracking.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-mobile-app-tracking\/#Step-by-Step_Guide_to_Using_Google_Tag_Manager_for_Mobile_App_Tracking\" title=\"Step-by-Step Guide to Using Google Tag Manager for Mobile App Tracking\">Step-by-Step Guide to Using Google Tag Manager for Mobile App Tracking<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-mobile-app-tracking\/#Step_1_Set_Up_Your_Google_Tag_Manager_Account\" title=\"Step 1: Set Up Your Google Tag Manager Account\">Step 1: Set Up Your Google Tag Manager Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-mobile-app-tracking\/#Step_2_Integrate_GTM_with_Your_Mobile_App\" title=\"Step 2: Integrate GTM with Your Mobile App\">Step 2: Integrate GTM with Your Mobile App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-mobile-app-tracking\/#Step_3_Implement_Tracking_Events\" title=\"Step 3: Implement Tracking Events\">Step 3: Implement Tracking Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-mobile-app-tracking\/#Step_4_Create_Tags_in_Google_Tag_Manager\" title=\"Step 4: Create Tags in Google Tag Manager\">Step 4: Create Tags in Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-mobile-app-tracking\/#Step_5_Set_Up_Variables\" title=\"Step 5: Set Up Variables\">Step 5: Set Up Variables<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-mobile-app-tracking\/#Step_6_Preview_and_Debug_Your_Tags\" title=\"Step 6: Preview and Debug Your Tags\">Step 6: Preview and Debug Your Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-mobile-app-tracking\/#Step_7_Publish_Your_Changes\" title=\"Step 7: Publish Your Changes\">Step 7: Publish Your Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-mobile-app-tracking\/#Step_8_Monitor_and_Analyze_Data\" title=\"Step 8: Monitor and Analyze Data\">Step 8: Monitor and Analyze Data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-mobile-app-tracking\/#Additional_Considerations\" title=\"Additional Considerations\">Additional Considerations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-mobile-app-tracking\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step-by-Step_Guide_to_Using_Google_Tag_Manager_for_Mobile_App_Tracking\"><\/span>Step-by-Step Guide to Using Google Tag Manager for Mobile App Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Step_1_Set_Up_Your_Google_Tag_Manager_Account\"><\/span>Step 1: Set Up Your Google Tag Manager Account<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Create a GTM Account:<\/strong>\n<ul>\n<li>Go to the <a href=\"https:\/\/tagmanager.google.com\" target=\"_new\" rel=\"noopener\">Google Tag Manager website<\/a>.<\/li>\n<li>Click on <strong>&#8220;Create Account.&#8221;<\/strong><\/li>\n<li>Fill in your account name, country, and container name (usually your app&#8217;s name). Choose <strong>&#8220;Mobile Apps&#8221;<\/strong> as the platform.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Set Up Your Container:<\/strong>\n<ul>\n<li>After creating the account, you will be prompted to create a new container.<\/li>\n<li>Select <strong>&#8220;iOS&#8221;<\/strong> or <strong>&#8220;Android&#8221;<\/strong> based on your app platform.<\/li>\n<li>Click on <strong>&#8220;Create.&#8221;<\/strong> Agree to the terms of service.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Step_2_Integrate_GTM_with_Your_Mobile_App\"><\/span>Step 2: Integrate GTM with Your Mobile App<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Download the GTM SDK:<\/strong>\n<ul>\n<li>For <strong>Android:<\/strong> Add the GTM SDK to your project by including the following dependency in your <code>build.gradle<\/code> file:\n<div class=\"contain-inline-size rounded-md border-[0.5px] border-token-border-medium relative bg-token-sidebar-surface-primary dark:bg-gray-950\">\n<div class=\"flex items-center text-token-text-secondary px-4 py-2 text-xs font-sans justify-between rounded-t-md h-9 bg-token-sidebar-surface-primary dark:bg-token-main-surface-secondary\">groovy<\/div>\n<div class=\"sticky top-9 md:top-[5.75rem]\">\n<div class=\"absolute bottom-0 right-2 flex h-9 items-center\">\n<div class=\"flex items-center rounded bg-token-sidebar-surface-primary px-2 font-sans text-xs text-token-text-secondary dark:bg-token-main-surface-secondary\"><span class=\"\" data-state=\"closed\"><button class=\"flex gap-1 items-center py-1\">Copy code<\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"!whitespace-pre hljs language-groovy\">implementation 'com.google.android.gms:play-services-tagmanager:18.0.0'<br \/>\n<\/code><\/div>\n<\/div>\n<\/li>\n<li>For <strong>iOS:<\/strong> Use CocoaPods to integrate the GTM SDK by adding the following line to your <code>Podfile<\/code>:\n<div class=\"contain-inline-size rounded-md border-[0.5px] border-token-border-medium relative bg-token-sidebar-surface-primary dark:bg-gray-950\">\n<div class=\"flex items-center text-token-text-secondary px-4 py-2 text-xs font-sans justify-between rounded-t-md h-9 bg-token-sidebar-surface-primary dark:bg-token-main-surface-secondary\">ruby<\/div>\n<div class=\"sticky top-9 md:top-[5.75rem]\">\n<div class=\"absolute bottom-0 right-2 flex h-9 items-center\">\n<div class=\"flex items-center rounded bg-token-sidebar-surface-primary px-2 font-sans text-xs text-token-text-secondary dark:bg-token-main-surface-secondary\"><span class=\"\" data-state=\"closed\"><button class=\"flex gap-1 items-center py-1\">Copy code<\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"!whitespace-pre hljs language-ruby\">pod <span class=\"hljs-string\">'GoogleTagManager'<\/span><br \/>\n<\/code><\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Initialize the GTM Container:<\/strong>\n<ul>\n<li>For <strong>Android:<\/strong>\n<ul>\n<li>Initialize the GTM container in your main activity:<\/li>\n<\/ul>\n<div class=\"contain-inline-size rounded-md border-[0.5px] border-token-border-medium relative bg-token-sidebar-surface-primary dark:bg-gray-950\">\n<div class=\"flex items-center text-token-text-secondary px-4 py-2 text-xs font-sans justify-between rounded-t-md h-9 bg-token-sidebar-surface-primary dark:bg-token-main-surface-secondary\">java<\/div>\n<div class=\"sticky top-9 md:top-[5.75rem]\">\n<div class=\"absolute bottom-0 right-2 flex h-9 items-center\">\n<div class=\"flex items-center rounded bg-token-sidebar-surface-primary px-2 font-sans text-xs text-token-text-secondary dark:bg-token-main-surface-secondary\"><span class=\"\" data-state=\"closed\"><button class=\"flex gap-1 items-center py-1\">Copy code<\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"!whitespace-pre hljs language-java\"><span class=\"hljs-type\">TagManager<\/span> <span class=\"hljs-variable\">tagManager<\/span> <span class=\"hljs-operator\">=<\/span> TagManager.getInstance(<span class=\"hljs-built_in\">this<\/span>);<br \/>\ntagManager.setVerboseLoggingEnabled(<span class=\"hljs-literal\">true<\/span>);<br \/>\ntagManager.loadContainerPreferNonDefault(<span class=\"hljs-string\">\"GTM-XXXXXX\"<\/span>, R.raw.gtm_default_container);<br \/>\n<\/code><\/div>\n<\/div>\n<\/li>\n<li>For <strong>iOS:<\/strong>\n<ul>\n<li>Initialize GTM in your <code>AppDelegate<\/code>:<\/li>\n<\/ul>\n<div class=\"contain-inline-size rounded-md border-[0.5px] border-token-border-medium relative bg-token-sidebar-surface-primary dark:bg-gray-950\">\n<div class=\"flex items-center text-token-text-secondary px-4 py-2 text-xs font-sans justify-between rounded-t-md h-9 bg-token-sidebar-surface-primary dark:bg-token-main-surface-secondary\">objc<\/div>\n<div class=\"sticky top-9 md:top-[5.75rem]\">\n<div class=\"absolute bottom-0 right-2 flex h-9 items-center\">\n<div class=\"flex items-center rounded bg-token-sidebar-surface-primary px-2 font-sans text-xs text-token-text-secondary dark:bg-token-main-surface-secondary\"><span class=\"\" data-state=\"closed\"><button class=\"flex gap-1 items-center py-1\">Copy code<\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"!whitespace-pre hljs language-objc\">[[TAGManager instance] initialize];<br \/>\n[[TAGManager instance] setVerboseLoggingEnabled:<span class=\"hljs-literal\">YES<\/span>];<br \/>\n<\/code><\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Step_3_Implement_Tracking_Events\"><\/span>Step 3: Implement Tracking Events<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Define Events:<\/strong>\n<ul>\n<li>Determine what user interactions you want to track (e.g., button clicks, screen views, form submissions).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Use GTM to Track Events:<\/strong>\n<ul>\n<li>For <strong>Android:<\/strong>\n<ul>\n<li>Use the following code to push events:<\/li>\n<\/ul>\n<div class=\"contain-inline-size rounded-md border-[0.5px] border-token-border-medium relative bg-token-sidebar-surface-primary dark:bg-gray-950\">\n<div class=\"flex items-center text-token-text-secondary px-4 py-2 text-xs font-sans justify-between rounded-t-md h-9 bg-token-sidebar-surface-primary dark:bg-token-main-surface-secondary\">java<\/div>\n<div class=\"sticky top-9 md:top-[5.75rem]\">\n<div class=\"absolute bottom-0 right-2 flex h-9 items-center\">\n<div class=\"flex items-center rounded bg-token-sidebar-surface-primary px-2 font-sans text-xs text-token-text-secondary dark:bg-token-main-surface-secondary\"><span class=\"\" data-state=\"closed\"><button class=\"flex gap-1 items-center py-1\">Copy code<\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"!whitespace-pre hljs language-java\"><span class=\"hljs-type\">DataLayer<\/span> <span class=\"hljs-variable\">dataLayer<\/span> <span class=\"hljs-operator\">=<\/span> TagManager.getInstance(<span class=\"hljs-built_in\">this<\/span>).getDataLayer();<br \/>\ndataLayer.pushEvent(<span class=\"hljs-string\">\"eventName\"<\/span>, DataLayer.mapOf(<span class=\"hljs-string\">\"key\"<\/span>, <span class=\"hljs-string\">\"value\"<\/span>));<br \/>\n<\/code><\/div>\n<\/div>\n<\/li>\n<li>For <strong>iOS:<\/strong>\n<ul>\n<li>Use the following code to push events:<\/li>\n<\/ul>\n<div class=\"contain-inline-size rounded-md border-[0.5px] border-token-border-medium relative bg-token-sidebar-surface-primary dark:bg-gray-950\">\n<div class=\"flex items-center text-token-text-secondary px-4 py-2 text-xs font-sans justify-between rounded-t-md h-9 bg-token-sidebar-surface-primary dark:bg-token-main-surface-secondary\">objc<\/div>\n<div class=\"sticky top-9 md:top-[5.75rem]\">\n<div class=\"absolute bottom-0 right-2 flex h-9 items-center\">\n<div class=\"flex items-center rounded bg-token-sidebar-surface-primary px-2 font-sans text-xs text-token-text-secondary dark:bg-token-main-surface-secondary\"><span class=\"\" data-state=\"closed\"><button class=\"flex gap-1 items-center py-1\">Copy code<\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"!whitespace-pre hljs language-objc\">[[TAGContainerManager instance] pushEventWithName:<span class=\"hljs-string\">@\"eventName\"<\/span> parameters:@{<span class=\"hljs-string\">@\"key\"<\/span>: <span class=\"hljs-string\">@\"value\"<\/span>}];<br \/>\n<\/code><\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Step_4_Create_Tags_in_Google_Tag_Manager\"><\/span>Step 4: Create Tags in Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Access GTM:<\/strong>\n<ul>\n<li>Log in to your GTM account and select your mobile app container.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create Tags:<\/strong>\n<ul>\n<li>Click on <strong>&#8220;Tags&#8221;<\/strong> in the left sidebar, then click <strong>&#8220;New.&#8221;<\/strong><\/li>\n<li>Select the type of tag you want to create (e.g., Google Analytics, Firebase, etc.).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure Tag Settings:<\/strong>\n<ul>\n<li>Set up the tracking ID and any other necessary parameters for the tag based on your tracking needs.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Set Up Triggers:<\/strong>\n<ul>\n<li>Click on <strong>&#8220;Triggering&#8221;<\/strong> to choose when the tag should fire (e.g., when a specific event is pushed).<\/li>\n<li>If you want to track screen views, you can create a trigger that fires when a screen view event occurs.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Step_5_Set_Up_Variables\"><\/span>Step 5: Set Up Variables<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Create Variables:<\/strong>\n<ul>\n<li>Click on <strong>&#8220;Variables&#8221;<\/strong> in the left sidebar and then <strong>&#8220;New.&#8221;<\/strong><\/li>\n<li>Choose the type of variable you want to create (e.g., Data Layer Variable, URL Variable).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure Variables:<\/strong>\n<ul>\n<li>Define the variable settings based on the data you want to capture from your app.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Step_6_Preview_and_Debug_Your_Tags\"><\/span>Step 6: Preview and Debug Your Tags<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Enable Preview Mode:<\/strong>\n<ul>\n<li>Click on <strong>&#8220;Preview&#8221;<\/strong> in the GTM interface. This will open a new tab with your app running in debug mode.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Test Event Tracking:<\/strong>\n<ul>\n<li>Interact with your app to ensure that events are being pushed and that the correct tags are firing.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Check the Debug Console:<\/strong>\n<ul>\n<li>Use the debug console to verify that the events and data are being sent correctly.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Step_7_Publish_Your_Changes\"><\/span>Step 7: Publish Your Changes<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Submit Your Changes:<\/strong>\n<ul>\n<li>Once you\u2019re satisfied with the testing results, click the <strong>&#8220;Submit&#8221;<\/strong> button in GTM to publish your changes.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Step_8_Monitor_and_Analyze_Data\"><\/span>Step 8: Monitor and Analyze Data<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Check Google Analytics\/Firebase:<\/strong>\n<ul>\n<li>Log in to your Google Analytics or Firebase account to monitor the data collected from your app.<\/li>\n<li>Navigate to the events section to see if the events you configured are being tracked.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Additional_Considerations\"><\/span>Additional Considerations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Cross-Platform Consistency:<\/strong> If you have both iOS and Android versions of your app, ensure that you maintain consistent event tracking across both platforms.<\/li>\n<li><strong>User Privacy:<\/strong> Be aware of user privacy regulations (like GDPR or CCPA) when implementing tracking. Ensure that your app complies with data protection laws and that users are informed about the data collected.<\/li>\n<li><strong>Firebase Integration:<\/strong> If you\u2019re using Firebase for your mobile app, consider integrating Firebase Analytics with GTM for streamlined event tracking and reporting.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using Google Tag Manager for mobile app tracking is a powerful way to manage and implement tracking tags without changing your app&#8217;s codebase directly. By following the steps outlined above, you can effectively set up GTM, track user interactions, and collect valuable analytics data that informs your marketing and product strategies. Regularly review and optimize your tracking setup to ensure you\u2019re getting the most accurate and actionable insights.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using Google Tag Manager (GTM) for mobile app tracking allows you to implement and manage tracking tags without needing to modify your app&#8217;s source code&#8230;.<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10241","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use Google Tag Manager for mobile app tracking - CEOweb Ltd. 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