{"id":10260,"date":"2024-10-30T00:46:11","date_gmt":"2024-10-30T00:46:11","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10260"},"modified":"2024-10-30T00:46:11","modified_gmt":"2024-10-30T00:46:11","slug":"how-to-create-and-configure-your-first-container-in-google-tag-manager-2","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-create-and-configure-your-first-container-in-google-tag-manager-2\/","title":{"rendered":"How to create and configure your first container in Google Tag Manager"},"content":{"rendered":"<p>Creating and configuring your first container in Google Tag Manager (GTM) is an essential step to managing your website&#8217;s tracking tags effectively. Below is a step-by-step guide to help you set up your first container:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-configure-your-first-container-in-google-tag-manager-2\/#Step_1_Log_into_Google_Tag_Manager\" title=\"Step 1: Log into Google Tag Manager\">Step 1: Log into Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-configure-your-first-container-in-google-tag-manager-2\/#Step_2_Create_a_New_Account_if_necessary\" title=\"Step 2: Create a New Account (if necessary)\">Step 2: Create a New Account (if necessary)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-configure-your-first-container-in-google-tag-manager-2\/#Step_3_Accept_the_Terms_of_Service\" title=\"Step 3: Accept the Terms of Service\">Step 3: Accept the Terms of Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-configure-your-first-container-in-google-tag-manager-2\/#Step_4_Install_the_GTM_Snippet_on_Your_Website\" title=\"Step 4: Install the GTM Snippet on Your Website\">Step 4: Install the GTM Snippet on Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-configure-your-first-container-in-google-tag-manager-2\/#Step_5_Verify_Installation\" title=\"Step 5: Verify Installation\">Step 5: Verify Installation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-configure-your-first-container-in-google-tag-manager-2\/#Step_6_Create_Your_First_Tag\" title=\"Step 6: Create Your First Tag\">Step 6: Create Your First Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-configure-your-first-container-in-google-tag-manager-2\/#Step_7_Set_Up_a_Trigger\" title=\"Step 7: Set Up a Trigger\">Step 7: Set Up a Trigger<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-configure-your-first-container-in-google-tag-manager-2\/#Step_8_Save_Your_Tag\" title=\"Step 8: Save Your Tag\">Step 8: Save Your Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-configure-your-first-container-in-google-tag-manager-2\/#Step_9_Publish_Your_Container\" title=\"Step 9: Publish Your Container\">Step 9: Publish Your Container<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-configure-your-first-container-in-google-tag-manager-2\/#Step_10_Test_Your_Tags\" title=\"Step 10: Test Your Tags\">Step 10: Test Your Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-configure-your-first-container-in-google-tag-manager-2\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Log_into_Google_Tag_Manager\"><\/span>Step 1: Log into Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Access GTM<\/strong>: Go to the <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noopener\">Google Tag Manager website<\/a>.<\/li>\n<li><strong>Sign In<\/strong>: Use your Google account credentials to sign in.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Create_a_New_Account_if_necessary\"><\/span>Step 2: Create a New Account (if necessary)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you haven&#8217;t already created an account, you\u2019ll need to do that first.<\/p>\n<ol>\n<li><strong>Click on \u201cCreate Account\u201d<\/strong>.<\/li>\n<li><strong>Enter Account Name<\/strong>: Typically your business or website name.<\/li>\n<li><strong>Select Country<\/strong>: Choose your country from the dropdown.<\/li>\n<li><strong>Container Setup<\/strong>:\n<ul>\n<li><strong>Enter Container Name<\/strong>: This usually reflects your website or app name.<\/li>\n<li><strong>Where to Use Container<\/strong>: Select the platform for your container:\n<ul>\n<li>Web (for websites)<\/li>\n<li>iOS (for mobile apps)<\/li>\n<li>Android (for mobile apps)<\/li>\n<li>AMP (for Accelerated Mobile Pages)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Click \u201cCreate\u201d<\/strong> to proceed.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Accept_the_Terms_of_Service\"><\/span>Step 3: Accept the Terms of Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Read the Terms<\/strong>: Review the Google Tag Manager Terms of Service.<\/li>\n<li><strong>Check the box<\/strong> to accept the terms.<\/li>\n<li><strong>Click \u201cYes\u201d<\/strong> to confirm.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Install_the_GTM_Snippet_on_Your_Website\"><\/span>Step 4: Install the GTM Snippet on Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After creating your container, you\u2019ll receive two snippets of code to add to your website.<\/p>\n<ol>\n<li><strong>Copy the Snippets<\/strong>: The first snippet goes in the <code>&lt;head&gt;<\/code> section, and the second snippet should be placed immediately after the opening <code>&lt;body&gt;<\/code> tag.<\/li>\n<li><strong>Access Your Website\u2019s Code<\/strong>:\n<ul>\n<li>If you&#8217;re using a CMS like WordPress, you can use plugins (like Insert Headers and Footers) or edit your theme files directly.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Paste the Code<\/strong>:\n<ul>\n<li>Insert the first snippet in the <code>&lt;head&gt;<\/code> section and the second snippet after the opening <code>&lt;body&gt;<\/code> tag of your website\u2019s HTML.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save Your Changes<\/strong>.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Verify_Installation\"><\/span>Step 5: Verify Installation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To ensure that Google Tag Manager is correctly set up:<\/p>\n<ol>\n<li><strong>Return to GTM<\/strong>: Go back to the Google Tag Manager interface.<\/li>\n<li><strong>Click on \u201cPreview\u201d<\/strong>: This will enable the debug mode.<\/li>\n<li><strong>Open Your Website<\/strong>: In a new tab, visit your website. You should see the GTM Debug console at the bottom of the page, indicating that GTM is working properly.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Create_Your_First_Tag\"><\/span>Step 6: Create Your First Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once your container is created and GTM is verified, you can create your first tag.<\/p>\n<ol>\n<li><strong>In GTM, click on \u201cTags\u201d<\/strong> in the left sidebar.<\/li>\n<li><strong>Click on \u201cNew\u201d<\/strong>: This opens a new tag configuration window.<\/li>\n<li><strong>Click on \u201cTag Configuration\u201d<\/strong>: Choose the type of tag you want to create. Common choices include:\n<ul>\n<li><strong>Google Analytics<\/strong>: To track pageviews and user interactions.<\/li>\n<li><strong>AdWords Conversion Tracking<\/strong>: To track conversions from your Google Ads campaigns.<\/li>\n<li><strong>Custom HTML Tag<\/strong>: For third-party scripts.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure the Tag<\/strong>:\n<ul>\n<li>For Google Analytics, select <strong>\u201cUniversal Analytics\u201d<\/strong>, and fill in the necessary details, including your tracking ID and tag type (e.g., Page View).<\/li>\n<li>Follow prompts based on the tag type you selected.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Set_Up_a_Trigger\"><\/span>Step 7: Set Up a Trigger<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Triggers define when your tags should fire.<\/p>\n<ol>\n<li><strong>Click on \u201cTriggering\u201d<\/strong>: After configuring your tag.<\/li>\n<li><strong>Select a Trigger Type<\/strong>: Common options include:\n<ul>\n<li><strong>All Pages<\/strong>: Fires the tag on every page.<\/li>\n<li><strong>Click Triggers<\/strong>: Fires the tag when specific elements are clicked.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Choose or Create a Trigger<\/strong>:\n<ul>\n<li>For a simple setup, select <strong>\u201cAll Pages\u201d<\/strong> to track page views.<\/li>\n<li>If you want to create a custom trigger, click on <strong>\u201cNew\u201d<\/strong> and configure the trigger based on your criteria.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save your Trigger<\/strong>.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_8_Save_Your_Tag\"><\/span>Step 8: Save Your Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>After configuring your tag and trigger, click <strong>\u201cSave\u201d<\/strong> to save your new tag.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_9_Publish_Your_Container\"><\/span>Step 9: Publish Your Container<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To make your tags live, you must publish your container:<\/p>\n<ol>\n<li><strong>Click on the \u201cSubmit\u201d<\/strong> button in the upper right corner.<\/li>\n<li><strong>Add a Version Name and Description<\/strong>: This is optional but helpful for tracking changes.<\/li>\n<li><strong>Click \u201cPublish\u201d<\/strong> to finalize.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_10_Test_Your_Tags\"><\/span>Step 10: Test Your Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After publishing, it\u2019s crucial to ensure everything is working correctly:<\/p>\n<ol>\n<li><strong>Use the Preview Mode<\/strong>: Click on \u201cPreview\u201d in the GTM interface again.<\/li>\n<li><strong>Visit Your Website<\/strong>: Navigate your website while in preview mode. The GTM debug console should show which tags are firing based on the triggers you set up.<\/li>\n<li><strong>Check Google Analytics<\/strong> (if applicable): Go to your Google Analytics account to see if data is being recorded.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating and configuring your first container in Google Tag Manager is a valuable skill that allows you to manage your website&#8217;s tags efficiently. By following these steps, you can effectively set up GTM, create tags, and publish them, paving the way for enhanced tracking and analytics capabilities. Regularly review and update your tags to ensure they align with your evolving business goals and marketing strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating and configuring your first container in Google Tag Manager (GTM) is an essential step to managing your website&#8217;s tracking tags effectively. Below is a&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10260","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create and configure your first container in Google Tag Manager - CEOweb Ltd. 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