{"id":10262,"date":"2024-10-30T00:48:26","date_gmt":"2024-10-30T00:48:26","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10262"},"modified":"2024-10-30T00:48:26","modified_gmt":"2024-10-30T00:48:26","slug":"how-to-install-google-tag-manager-on-your-website-2","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website-2\/","title":{"rendered":"How to install Google Tag Manager on your website"},"content":{"rendered":"<p>Installing Google Tag Manager (GTM) on your website is a straightforward process that enables you to manage and deploy marketing tags without editing code directly on your website. Here\u2019s a step-by-step guide to help you install GTM effectively:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website-2\/#Step_1_Create_a_Google_Tag_Manager_Account\" title=\"Step 1: Create a Google Tag Manager Account\">Step 1: Create a Google Tag Manager Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website-2\/#Step_2_Accept_the_Terms_of_Service\" title=\"Step 2: Accept the Terms of Service\">Step 2: Accept the Terms of Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website-2\/#Step_3_Get_Your_GTM_Code_Snippet\" title=\"Step 3: Get Your GTM Code Snippet\">Step 3: Get Your GTM Code Snippet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website-2\/#Step_4_Install_the_GTM_Snippet_on_Your_Website\" title=\"Step 4: Install the GTM Snippet on Your Website\">Step 4: Install the GTM Snippet on Your Website<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website-2\/#For_HTML_Websites\" title=\"For HTML Websites\">For HTML Websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website-2\/#For_WordPress_Websites\" title=\"For WordPress Websites\">For WordPress Websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website-2\/#For_Other_CMS_Platforms\" title=\"For Other CMS Platforms\">For Other CMS Platforms<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website-2\/#Step_5_Verify_Your_Installation\" title=\"Step 5: Verify Your Installation\">Step 5: Verify Your Installation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website-2\/#Step_6_Publish_Your_Container\" title=\"Step 6: Publish Your Container\">Step 6: Publish Your Container<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website-2\/#Step_7_Add_Tags_Optional\" title=\"Step 7: Add Tags (Optional)\">Step 7: Add Tags (Optional)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-install-google-tag-manager-on-your-website-2\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Create_a_Google_Tag_Manager_Account\"><\/span>Step 1: Create a Google Tag Manager Account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you haven\u2019t created a GTM account yet, follow these steps:<\/p>\n<ol>\n<li><strong>Sign In<\/strong>: Go to the <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noopener\">Google Tag Manager website<\/a> and log in with your Google account.<\/li>\n<li><strong>Create Account<\/strong>:\n<ul>\n<li>Click on <strong>Create Account<\/strong>.<\/li>\n<li>Enter your <strong>Account Name<\/strong> (usually your business or website name).<\/li>\n<li>Select your <strong>Country<\/strong> from the dropdown.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Container Setup<\/strong>:\n<ul>\n<li>Enter a <strong>Container Name<\/strong> (typically the name of your website).<\/li>\n<li>Choose where to use the container:\n<ul>\n<li>Web (for websites)<\/li>\n<li>iOS (for mobile apps)<\/li>\n<li>Android (for mobile apps)<\/li>\n<li>AMP (for Accelerated Mobile Pages)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Click \u201cCreate\u201d<\/strong> to proceed.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Accept_the_Terms_of_Service\"><\/span>Step 2: Accept the Terms of Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Read the Terms<\/strong>: Review Google Tag Manager\u2019s Terms of Service.<\/li>\n<li><strong>Accept Terms<\/strong>: Check the box to agree to the terms and click <strong>Yes<\/strong>.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Get_Your_GTM_Code_Snippet\"><\/span>Step 3: Get Your GTM Code Snippet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After creating your account and container, GTM will provide you with two code snippets:<\/p>\n<ol>\n<li><strong>Copy the Snippets<\/strong>: You will see two pieces of code:\n<ul>\n<li>The first snippet is to be placed in the <code>&lt;head&gt;<\/code> section of your HTML.<\/li>\n<li>The second snippet should be placed immediately after the opening <code>&lt;body&gt;<\/code> tag.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Install_the_GTM_Snippet_on_Your_Website\"><\/span>Step 4: Install the GTM Snippet on Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"For_HTML_Websites\"><\/span>For HTML Websites<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Access Your Website\u2019s Code<\/strong>:\n<ul>\n<li>Use a code editor or your website&#8217;s content management system (CMS) to access the HTML files.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Insert the Code<\/strong>:\n<ul>\n<li>Paste the first GTM snippet inside the <code>&lt;head&gt;<\/code> section of your HTML file.<\/li>\n<li>Paste the second GTM snippet immediately after the opening <code>&lt;body&gt;<\/code> tag.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save Your Changes<\/strong>: After adding the snippets, save the changes to your HTML file.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"For_WordPress_Websites\"><\/span>For WordPress Websites<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Using a Plugin<\/strong>:\n<ul>\n<li>Install a plugin like <strong>Insert Headers and Footers<\/strong> or <strong>Header and Footer Scripts<\/strong>.<\/li>\n<li>Navigate to the plugin settings and paste the first GTM snippet in the <strong>Header<\/strong> section.<\/li>\n<li>Paste the second snippet in the <strong>Body<\/strong> or footer section (if required by the plugin).<\/li>\n<li>Save your settings.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Editing Theme Files (Alternative)<\/strong>:\n<ul>\n<li>Go to your WordPress Dashboard, then to <strong>Appearance &gt; Theme Editor<\/strong>.<\/li>\n<li>Locate the <strong>header.php<\/strong> file and paste the first snippet before the closing <code>&lt;\/head&gt;<\/code> tag.<\/li>\n<li>Locate the <strong>footer.php<\/strong> file and paste the second snippet immediately after the opening <code>&lt;body&gt;<\/code> tag (if needed).<\/li>\n<li>Update the files.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"For_Other_CMS_Platforms\"><\/span>For Other CMS Platforms<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you&#8217;re using another CMS (like Shopify, Wix, or Squarespace), you can often find specific instructions on how to add custom scripts in their help sections or support documentation. Most platforms allow you to add code in the settings or theme customization areas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Verify_Your_Installation\"><\/span>Step 5: Verify Your Installation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Open Google Tag Manager<\/strong>: Go back to your GTM account.<\/li>\n<li><strong>Enable Preview Mode<\/strong>:\n<ul>\n<li>Click the <strong>Preview<\/strong> button in the top right corner of the GTM interface.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Visit Your Website<\/strong>: Open your website in a new tab. You should see the GTM Debug console at the bottom of the page, confirming that GTM is functioning correctly.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Publish_Your_Container\"><\/span>Step 6: Publish Your Container<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After verifying the installation:<\/p>\n<ol>\n<li><strong>Go to the GTM Dashboard<\/strong>.<\/li>\n<li><strong>Click on Submit<\/strong> in the top right corner.<\/li>\n<li><strong>Add a Version Name and Description<\/strong> (optional), then click <strong>Publish<\/strong>.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Add_Tags_Optional\"><\/span>Step 7: Add Tags (Optional)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that GTM is installed, you can start adding tags to your container:<\/p>\n<ol>\n<li>Click on <strong>Tags<\/strong> in the left sidebar.<\/li>\n<li>Click on <strong>New<\/strong> to create a new tag.<\/li>\n<li>Select the type of tag (e.g., Google Analytics, AdWords).<\/li>\n<li>Configure the tag and set triggers.<\/li>\n<li>Save your changes.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Installing Google Tag Manager on your website allows you to manage tags efficiently, without needing to modify your site\u2019s code for every new tag. By following these steps, you\u2019ll have GTM set up and ready to enhance your website\u2019s tracking and marketing capabilities. Be sure to regularly check your GTM container and update tags as needed to reflect your changing business needs and analytics goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Installing Google Tag Manager (GTM) on your website is a straightforward process that enables you to manage and deploy marketing tags without editing code directly&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10262","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to install Google Tag Manager on your website - CEOweb Ltd. 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