{"id":10317,"date":"2024-10-31T19:58:31","date_gmt":"2024-10-31T19:58:31","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10317"},"modified":"2024-10-31T19:58:31","modified_gmt":"2024-10-31T19:58:31","slug":"how-to-track-form-submissions-with-google-tag-manager-3","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager-3\/","title":{"rendered":"How to track form submissions with Google Tag Manager"},"content":{"rendered":"<p>Tracking form submissions with Google Tag Manager (GTM) is crucial for understanding user interactions on your website, optimizing conversion rates, and measuring the effectiveness of your marketing efforts. By implementing form submission tracking, you can collect valuable data on how users engage with your forms, whether they are contact forms, sign-up forms, or checkout forms. Below is a step-by-step guide on how to set up form submission tracking using Google Tag Manager.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager-3\/#Step-by-Step_Guide_to_Track_Form_Submissions_with_Google_Tag_Manager\" title=\"Step-by-Step Guide to Track Form Submissions with Google Tag Manager\">Step-by-Step Guide to Track Form Submissions with Google Tag Manager<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager-3\/#1_Set_Up_Google_Tag_Manager\" title=\"1. Set Up Google Tag Manager\">1. Set Up Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager-3\/#2_Enable_Built-In_Variables_for_Forms\" title=\"2. Enable Built-In Variables for Forms\">2. Enable Built-In Variables for Forms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager-3\/#3_Create_a_Trigger_for_Form_Submissions\" title=\"3. Create a Trigger for Form Submissions\">3. Create a Trigger for Form Submissions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager-3\/#4_Create_a_Tag_for_Form_Submission_Tracking\" title=\"4. Create a Tag for Form Submission Tracking\">4. Create a Tag for Form Submission Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager-3\/#5_Link_the_Trigger_to_the_Tag\" title=\"5. Link the Trigger to the Tag\">5. Link the Trigger to the Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager-3\/#6_Preview_and_Debug_Your_Setup\" title=\"6. Preview and Debug Your Setup\">6. Preview and Debug Your Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager-3\/#7_Publish_Your_Changes\" title=\"7. Publish Your Changes\">7. Publish Your Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager-3\/#8_Monitor_and_Analyze_Form_Submission_Data\" title=\"8. Monitor and Analyze Form Submission Data\">8. Monitor and Analyze Form Submission Data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager-3\/#Best_Practices_for_Form_Submission_Tracking\" title=\"Best Practices for Form Submission Tracking\">Best Practices for Form Submission Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager-3\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step-by-Step_Guide_to_Track_Form_Submissions_with_Google_Tag_Manager\"><\/span>Step-by-Step Guide to Track Form Submissions with Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"1_Set_Up_Google_Tag_Manager\"><\/span>1. <strong>Set Up Google Tag Manager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you haven&#8217;t already set up GTM on your website, follow these initial steps:<\/p>\n<ol>\n<li><strong>Create a GTM Account<\/strong>:\n<ul>\n<li>Go to the <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noopener\">Google Tag Manager website<\/a> and sign in with your Google account.<\/li>\n<li>Click \u201cCreate Account,\u201d enter your account name, and create a container for your website.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Install the GTM Code<\/strong>:\n<ul>\n<li>GTM will provide you with a container code snippet after creating your account.<\/li>\n<li>Copy and paste this code into the <code>&lt;head&gt;<\/code> and <code>&lt;body&gt;<\/code> sections of your website as instructed.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"2_Enable_Built-In_Variables_for_Forms\"><\/span>2. <strong>Enable Built-In Variables for Forms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>To track form submissions, ensure that GTM\u2019s built-in variables for forms are enabled.<\/p>\n<ol>\n<li><strong>Access Variables<\/strong>:\n<ul>\n<li>Click on the \u201cVariables\u201d section in the left sidebar of your GTM account.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure Built-In Variables<\/strong>:\n<ul>\n<li>Click the \u201cConfigure\u201d button in the Built-In Variables section.<\/li>\n<li>Enable the following variables:\n<ul>\n<li><strong>Form Classes<\/strong><\/li>\n<li><strong>Form ID<\/strong><\/li>\n<li><strong>Form Target<\/strong><\/li>\n<li><strong>Form URL<\/strong><\/li>\n<\/ul>\n<\/li>\n<li>These variables will allow you to capture specific information about the forms being submitted.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"3_Create_a_Trigger_for_Form_Submissions\"><\/span>3. <strong>Create a Trigger for Form Submissions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Next, create a trigger that will fire when a form is submitted.<\/p>\n<ol>\n<li><strong>Create a New Trigger<\/strong>:\n<ul>\n<li>Click on the \u201cTriggers\u201d section in the left sidebar.<\/li>\n<li>Click the \u201cNew\u201d button to create a new trigger.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure the Trigger<\/strong>:\n<ul>\n<li>Click on \u201cTrigger Configuration\u201d and select \u201cForm Submission.\u201d<\/li>\n<li>Under \u201cThis trigger fires on,\u201d choose \u201cSome Forms\u201d to specify the conditions for the trigger to fire.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Set Conditions for the Trigger<\/strong>:\n<ul>\n<li>Set the conditions based on the attributes of the form you want to track. For example:\n<ul>\n<li>If you want to track forms with a specific ID:\n<ul>\n<li>Choose <code>Form ID<\/code> from the dropdown menu, select <code>equals<\/code>, and enter the form ID (e.g., <code>contact-form<\/code>).<\/li>\n<\/ul>\n<\/li>\n<li>If you want to track forms based on a class:\n<ul>\n<li>Choose <code>Form Classes<\/code>, select <code>contains<\/code>, and enter the class name of the form (e.g., <code>signup-form<\/code>).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>You can combine multiple conditions for more specific tracking.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Name Your Trigger<\/strong>:\n<ul>\n<li>Give your trigger a descriptive name (e.g., \u201cForm Submission Trigger\u201d) and click \u201cSave.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"4_Create_a_Tag_for_Form_Submission_Tracking\"><\/span>4. <strong>Create a Tag for Form Submission Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Now, create a tag that will send data to Google Analytics when a form is submitted.<\/p>\n<ol>\n<li><strong>Create a New Tag<\/strong>:\n<ul>\n<li>Click on the \u201cTags\u201d section in the left sidebar.<\/li>\n<li>Click the \u201cNew\u201d button to create a new tag.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure the Tag<\/strong>:\n<ul>\n<li>Click on \u201cTag Configuration\u201d and select \u201cGoogle Analytics: Universal Analytics\u201d (or \u201cGoogle Analytics 4\u201d if you are using the latest version).<\/li>\n<li><strong>Track Type<\/strong>: Choose \u201cEvent.\u201d<\/li>\n<li><strong>Category<\/strong>: Enter a category name (e.g., <code>Form Submission<\/code>).<\/li>\n<li><strong>Action<\/strong>: Use a variable to dynamically capture the form ID or name. For example, select <code>Form ID<\/code> or <code>Form Classes<\/code> as the Action value.<\/li>\n<li><strong>Label<\/strong>: Optionally, use a variable to capture additional information (like <code>Form URL<\/code>).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Select Google Analytics Settings<\/strong>:\n<ul>\n<li>Choose your Google Analytics settings variable from the dropdown or create a new one with your Tracking ID.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"5_Link_the_Trigger_to_the_Tag\"><\/span>5. <strong>Link the Trigger to the Tag<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Assign the Trigger<\/strong>:\n<ul>\n<li>Under the \u201cTriggering\u201d section of the tag configuration, click on the \u201c+\u201d icon to add the trigger you created for form submissions.<\/li>\n<li>Select the trigger you named (e.g., \u201cForm Submission Trigger\u201d).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Name Your Tag<\/strong>:\n<ul>\n<li>Give your tag a descriptive name (e.g., \u201cGA Form Submission Tag\u201d) and click \u201cSave.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"6_Preview_and_Debug_Your_Setup\"><\/span>6. <strong>Preview and Debug Your Setup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Before publishing your changes, it\u2019s essential to test your setup.<\/p>\n<ol>\n<li><strong>Enter Preview Mode<\/strong>:\n<ul>\n<li>Click on the \u201cPreview\u201d button in the top right corner of the GTM interface.<\/li>\n<li>Enter your website URL to test the tracking implementation.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Test Form Submissions<\/strong>:\n<ul>\n<li>Navigate to your website and submit the form you\u2019re tracking.<\/li>\n<li>Check the debug panel to ensure that the form submission tag fires correctly when you submit the form. You should see the tag listed under the relevant events.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Verify Data in Google Analytics<\/strong>:\n<ul>\n<li>Open your Google Analytics account and check the Real-Time reports to see if form submission events are being tracked as expected.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"7_Publish_Your_Changes\"><\/span>7. <strong>Publish Your Changes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Once you\u2019ve confirmed that the form submission tracking is functioning correctly:<\/p>\n<ol>\n<li><strong>Click on Submit<\/strong>:\n<ul>\n<li>In the GTM interface, click the \u201cSubmit\u201d button in the top right corner.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Add a Version Name and Description<\/strong>:\n<ul>\n<li>Enter a version name and description for your changes (e.g., \u201cForm Submission Tracking Setup\u201d).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Click Publish<\/strong>:\n<ul>\n<li>Click the \u201cPublish\u201d button to make your changes live.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"8_Monitor_and_Analyze_Form_Submission_Data\"><\/span>8. <strong>Monitor and Analyze Form Submission Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>After publishing your changes, monitor the data in Google Analytics:<\/p>\n<ol>\n<li><strong>Access Google Analytics<\/strong>:\n<ul>\n<li>Log in to your Google Analytics account.<\/li>\n<\/ul>\n<\/li>\n<li><strong>View Event Reports<\/strong>:\n<ul>\n<li>Navigate to <strong>Behavior &gt; Events &gt; Top Events<\/strong> to see the data collected from your form submissions.<\/li>\n<li>Analyze the data to understand user engagement and conversion rates associated with your forms.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Best_Practices_for_Form_Submission_Tracking\"><\/span>Best Practices for Form Submission Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Use Descriptive Names<\/strong>: When naming tags and triggers, use clear and descriptive names that reflect their purpose.<\/li>\n<li><strong>Test Thoroughly<\/strong>: Always test your implementation in Preview Mode to ensure everything is working correctly before publishing.<\/li>\n<li><strong>Combine with Other Tracking<\/strong>: Consider tracking additional interactions (like button clicks or page views) for a comprehensive understanding of user behavior.<\/li>\n<li><strong>Regularly Review Data<\/strong>: Periodically review the collected data to identify trends and optimize your forms for better conversion rates.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tracking form submissions with Google Tag Manager is a straightforward process that provides valuable insights into user interactions on your website. By following the steps outlined in this guide, you can successfully implement form submission tracking, monitor user engagement, and make data-driven decisions to enhance your site\u2019s performance. Regularly review your tracking setup and data to ensure your analytics implementation remains effective and aligned with your goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracking form submissions with Google Tag Manager (GTM) is crucial for understanding user interactions on your website, optimizing conversion rates, and measuring the effectiveness of&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10317","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to track form submissions with Google Tag Manager - CEOweb Ltd. 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