{"id":10325,"date":"2024-10-31T20:05:29","date_gmt":"2024-10-31T20:05:29","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10325"},"modified":"2024-10-31T20:05:29","modified_gmt":"2024-10-31T20:05:29","slug":"how-to-configure-custom-html-tags-in-google-tag-manager-2","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-configure-custom-html-tags-in-google-tag-manager-2\/","title":{"rendered":"How to configure custom HTML tags in Google Tag Manager"},"content":{"rendered":"<p>Configuring custom HTML tags in Google Tag Manager (GTM) allows you to insert custom code snippets, such as JavaScript, HTML, or third-party tracking codes, into your website without directly editing the site&#8217;s code. This flexibility is particularly useful for integrating third-party services, embedding widgets, or running scripts that are not available as pre-defined tags. Here\u2019s a step-by-step guide on how to create and configure custom HTML tags in GTM.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-configure-custom-html-tags-in-google-tag-manager-2\/#Step-by-Step_Guide_to_Configure_Custom_HTML_Tags_in_Google_Tag_Manager\" title=\"Step-by-Step Guide to Configure Custom HTML Tags in Google Tag Manager\">Step-by-Step Guide to Configure Custom HTML Tags in Google Tag Manager<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-configure-custom-html-tags-in-google-tag-manager-2\/#1_Access_Google_Tag_Manager\" title=\"1. Access Google Tag Manager\">1. Access Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-configure-custom-html-tags-in-google-tag-manager-2\/#2_Create_a_New_Tag\" title=\"2. Create a New Tag\">2. Create a New Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-configure-custom-html-tags-in-google-tag-manager-2\/#3_Configure_the_Custom_HTML_Tag\" title=\"3. Configure the Custom HTML Tag\">3. Configure the Custom HTML Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-configure-custom-html-tags-in-google-tag-manager-2\/#4_Set_Up_Triggering\" title=\"4. Set Up Triggering\">4. Set Up Triggering<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-configure-custom-html-tags-in-google-tag-manager-2\/#5_Review_and_Save_Your_Tag\" title=\"5. Review and Save Your Tag\">5. Review and Save Your Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-configure-custom-html-tags-in-google-tag-manager-2\/#6_Preview_and_Debug_Your_Setup\" title=\"6. Preview and Debug Your Setup\">6. Preview and Debug Your Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-configure-custom-html-tags-in-google-tag-manager-2\/#7_Publish_Your_Changes\" title=\"7. Publish Your Changes\">7. Publish Your Changes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-configure-custom-html-tags-in-google-tag-manager-2\/#Best_Practices_for_Custom_HTML_Tags\" title=\"Best Practices for Custom HTML Tags\">Best Practices for Custom HTML Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-configure-custom-html-tags-in-google-tag-manager-2\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step-by-Step_Guide_to_Configure_Custom_HTML_Tags_in_Google_Tag_Manager\"><\/span>Step-by-Step Guide to Configure Custom HTML Tags in Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"1_Access_Google_Tag_Manager\"><\/span>1. <strong>Access Google Tag Manager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Log In<\/strong>: Go to the <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noopener\">Google Tag Manager<\/a> website and log in with your Google account.<\/li>\n<li><strong>Select Your Container<\/strong>: Choose the container for the website where you want to add the custom HTML tag.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"2_Create_a_New_Tag\"><\/span>2. <strong>Create a New Tag<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Navigate to Tags<\/strong>:\n<ul>\n<li>In the left sidebar, click on \u201cTags.\u201d<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create a New Tag<\/strong>:\n<ul>\n<li>Click the \u201cNew\u201d button to create a new tag.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"3_Configure_the_Custom_HTML_Tag\"><\/span>3. <strong>Configure the Custom HTML Tag<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Choose Tag Type<\/strong>:\n<ul>\n<li>Click on \u201cTag Configuration\u201d and select \u201cCustom HTML\u201d from the list of tag types.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Insert Your Custom Code<\/strong>:\n<ul>\n<li>In the text area that appears, paste your custom HTML or JavaScript code.<\/li>\n<li>Ensure that your code is correctly formatted and does not contain any errors to prevent issues on your website.<\/li>\n<\/ul>\n<p><strong>Example<\/strong>: If you want to add a custom JavaScript code snippet for tracking purposes, it might look something like this:<\/p>\n<div class=\"contain-inline-size rounded-md border-[0.5px] border-token-border-medium relative bg-token-sidebar-surface-primary dark:bg-gray-950\">\n<div class=\"flex items-center text-token-text-secondary px-4 py-2 text-xs font-sans justify-between rounded-t-md h-9 bg-token-sidebar-surface-primary dark:bg-token-main-surface-secondary\">html<\/div>\n<div class=\"sticky top-9 md:top-[5.75rem]\">\n<div class=\"absolute bottom-0 right-2 flex h-9 items-center\">\n<div class=\"flex items-center rounded bg-token-sidebar-surface-primary px-2 font-sans text-xs text-token-text-secondary dark:bg-token-main-surface-secondary\"><span class=\"\" data-state=\"closed\"><button class=\"flex gap-1 items-center py-1\">Copy code<\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"!whitespace-pre hljs language-html\"><span class=\"hljs-tag\">&lt;<span class=\"hljs-name\">script<\/span>&gt;<\/span><span class=\"javascript\"><br \/>\n  <span class=\"hljs-variable language_\">console<\/span>.<span class=\"hljs-title function_\">log<\/span>(<span class=\"hljs-string\">'Custom HTML Tag Fired!'<\/span>);<br \/>\n<\/span><span class=\"hljs-tag\">&lt;\/<span class=\"hljs-name\">script<\/span>&gt;<\/span><br \/>\n<\/code><\/div>\n<\/div>\n<\/li>\n<li><strong>Enable or Disable Tag Firing Options<\/strong>:\n<ul>\n<li>If your code includes scripts that need to be executed only once (such as for tracking pixels), you can check the \u201cSupport document.write\u201d option if necessary.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"4_Set_Up_Triggering\"><\/span>4. <strong>Set Up Triggering<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Assign a Trigger<\/strong>:\n<ul>\n<li>Click on the \u201cTriggering\u201d section below your custom HTML code.<\/li>\n<li>Click the \u201c+\u201d icon to add a trigger.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Choose a Trigger Type<\/strong>:\n<ul>\n<li>Select an appropriate trigger type based on when you want the custom HTML tag to fire. Common options include:\n<ul>\n<li><strong>Page View<\/strong>: Fires when the page is loaded.<\/li>\n<li><strong>Click<\/strong>: Fires when a user clicks a specific element.<\/li>\n<li><strong>Form Submission<\/strong>: Fires when a user submits a form.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure the Trigger<\/strong>:\n<ul>\n<li>For example, if you want the tag to fire on all page views:\n<ul>\n<li>Choose \u201cPage View\u201d and then select \u201cAll Page Views.\u201d<\/li>\n<\/ul>\n<\/li>\n<li>For specific clicks, choose \u201cClick \u2013 All Elements\u201d or \u201cClick \u2013 Just Links\u201d and define your conditions (e.g., click on a specific button).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Name Your Trigger<\/strong>:\n<ul>\n<li>Give your trigger a descriptive name (e.g., \u201cAll Page Views Trigger\u201d) and click \u201cSave.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"5_Review_and_Save_Your_Tag\"><\/span>5. <strong>Review and Save Your Tag<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Name Your Tag<\/strong>:\n<ul>\n<li>Click on the \u201cTag Configuration\u201d title to enter a descriptive name for your custom HTML tag (e.g., \u201cCustom HTML for Tracking\u201d).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save the Tag<\/strong>:\n<ul>\n<li>Once you have configured your tag and trigger, click the \u201cSave\u201d button to store your changes.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"6_Preview_and_Debug_Your_Setup\"><\/span>6. <strong>Preview and Debug Your Setup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Enter Preview Mode<\/strong>:\n<ul>\n<li>Click on the \u201cPreview\u201d button in the top right corner of the GTM interface to enable preview mode.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Test the Custom HTML Tag<\/strong>:\n<ul>\n<li>Open your website in a new tab where the GTM preview mode is active.<\/li>\n<li>Perform the action that should trigger your custom HTML tag (e.g., navigate to a page or click a button).<\/li>\n<li>Check the GTM preview pane to see if your tag fired as expected.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Verify Functionality<\/strong>:\n<ul>\n<li>If your custom HTML includes JavaScript, open the browser\u2019s console (usually accessed via F12 or right-clicking and selecting \u201cInspect\u201d) to check for any console messages or errors that might indicate issues with your code.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"7_Publish_Your_Changes\"><\/span>7. <strong>Publish Your Changes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Once you\u2019ve verified that the custom HTML tag is working correctly:<\/p>\n<ol>\n<li><strong>Click on Submit<\/strong>:\n<ul>\n<li>In the GTM interface, click the \u201cSubmit\u201d button in the top right corner.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Add a Version Name and Description<\/strong>:\n<ul>\n<li>Enter a version name and description (e.g., \u201cAdded Custom HTML Tag for Tracking\u201d).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Click Publish<\/strong>:\n<ul>\n<li>Click the \u201cPublish\u201d button to make your changes live.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Best_Practices_for_Custom_HTML_Tags\"><\/span>Best Practices for Custom HTML Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Test Thoroughly<\/strong>: Always test custom HTML tags in preview mode to ensure they function as intended before publishing.<\/li>\n<li><strong>Minimize Script Size<\/strong>: Keep your custom code concise to improve loading times and reduce the risk of errors.<\/li>\n<li><strong>Avoid Conflicts<\/strong>: Ensure that your custom code does not conflict with existing scripts on your site. Use unique variable names if you are declaring JavaScript variables.<\/li>\n<li><strong>Use a Content Security Policy (CSP)<\/strong>: If your website implements a CSP, ensure that it allows inline scripts and any domains your custom code needs to access.<\/li>\n<li><strong>Documentation<\/strong>: Keep documentation for your custom tags to track what each one does and why it was implemented. This is particularly helpful for future updates or debugging.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Configuring custom HTML tags in Google Tag Manager offers a powerful way to enhance your website&#8217;s functionality without directly modifying its code. By following the steps outlined above, you can successfully implement custom scripts, integrate third-party services, and track user interactions more effectively. Regular testing and monitoring will ensure your custom tags perform as expected, helping you gather valuable insights for optimizing user engagement and conversions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Configuring custom HTML tags in Google Tag Manager (GTM) allows you to insert custom code snippets, such as JavaScript, HTML, or third-party tracking codes, into&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10325","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to configure custom HTML tags in Google Tag Manager - CEOweb Ltd. 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