{"id":10342,"date":"2024-11-01T23:06:40","date_gmt":"2024-11-01T23:06:40","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10342"},"modified":"2024-11-01T23:06:40","modified_gmt":"2024-11-01T23:06:40","slug":"how-to-set-up-cross-domain-tracking-with-google-tag-manager-2","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-set-up-cross-domain-tracking-with-google-tag-manager-2\/","title":{"rendered":"How to set up cross-domain tracking with Google Tag Manager"},"content":{"rendered":"<p>Setting up cross-domain tracking with Google Tag Manager (GTM) is essential for tracking users as they navigate between different domains (e.g., from your main website to a payment or third-party domain). This allows you to maintain a consistent view of user interactions and ensure accurate reporting in Google Analytics. Here\u2019s a step-by-step guide on how to configure cross-domain tracking using GTM.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-cross-domain-tracking-with-google-tag-manager-2\/#Step_1_Prepare_Your_Domains\" title=\"Step 1: Prepare Your Domains\">Step 1: Prepare Your Domains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-cross-domain-tracking-with-google-tag-manager-2\/#Step_2_Set_Up_Google_Tag_Manager\" title=\"Step 2: Set Up Google Tag Manager\">Step 2: Set Up Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-cross-domain-tracking-with-google-tag-manager-2\/#Step_3_Configure_Google_Analytics_Settings_Variable\" title=\"Step 3: Configure Google Analytics Settings Variable\">Step 3: Configure Google Analytics Settings Variable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-cross-domain-tracking-with-google-tag-manager-2\/#Step_4_Set_Up_Tags_for_Page_Views\" title=\"Step 4: Set Up Tags for Page Views\">Step 4: Set Up Tags for Page Views<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-cross-domain-tracking-with-google-tag-manager-2\/#Step_5_Configure_Linker_on_Payment_Domain\" title=\"Step 5: Configure Linker on Payment Domain\">Step 5: Configure Linker on Payment Domain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-cross-domain-tracking-with-google-tag-manager-2\/#Step_6_Update_Links_Between_Domains\" title=\"Step 6: Update Links Between Domains\">Step 6: Update Links Between Domains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-cross-domain-tracking-with-google-tag-manager-2\/#Step_7_Test_Your_Setup\" title=\"Step 7: Test Your Setup\">Step 7: Test Your Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-cross-domain-tracking-with-google-tag-manager-2\/#Step_8_Publish_Your_Changes\" title=\"Step 8: Publish Your Changes\">Step 8: Publish Your Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-cross-domain-tracking-with-google-tag-manager-2\/#Additional_Considerations\" title=\"Additional Considerations\">Additional Considerations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-cross-domain-tracking-with-google-tag-manager-2\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Prepare_Your_Domains\"><\/span>Step 1: Prepare Your Domains<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Identify Your Domains<\/strong>: Determine the domains that need to share tracking data. For example, if you have a main website (e.g., <code>example.com<\/code>) and a checkout domain (e.g., <code>checkout.example.com<\/code>), both need to be included in the tracking setup.<\/li>\n<li><strong>Use Same Google Analytics Property<\/strong>: Ensure that both domains are set up under the same Google Analytics property to consolidate data effectively.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Set_Up_Google_Tag_Manager\"><\/span>Step 2: Set Up Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Log in to Google Tag Manager<\/strong>: Access your GTM account and select the container for your website.<\/li>\n<li><strong>Create a New Variable for the Auto Link Domains<\/strong>:\n<ul>\n<li>In the left sidebar, click on <strong>Variables<\/strong>.<\/li>\n<li>Under <strong>User-Defined Variables<\/strong>, click on <strong>New<\/strong>.<\/li>\n<li>Choose <strong>Variable Configuration<\/strong> and select <strong>Auto Link Domains<\/strong>.<\/li>\n<li>In the <strong>Domains<\/strong> field, enter the domains you want to track (e.g., <code>checkout.example.com, example.com<\/code>), separated by commas.<\/li>\n<li>Name this variable (e.g., &#8220;Auto Link Domains&#8221;) and click <strong>Save<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Configure_Google_Analytics_Settings_Variable\"><\/span>Step 3: Configure Google Analytics Settings Variable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Create or Edit Google Analytics Settings Variable<\/strong>:\n<ul>\n<li>Go to <strong>Variables<\/strong> in the left sidebar.<\/li>\n<li>Under <strong>User-Defined Variables<\/strong>, click on <strong>New<\/strong> (or edit an existing Google Analytics Settings variable if you have one).<\/li>\n<li>Choose <strong>Variable Configuration<\/strong> and select <strong>Google Analytics Settings<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Fill in Tracking ID and Enable Cross-Domain Tracking<\/strong>:\n<ul>\n<li>Enter your Google Analytics Tracking ID (e.g., <code>UA-XXXXXX-Y<\/code>).<\/li>\n<li>Enable <strong>Cross Domain Tracking<\/strong> by checking the box.<\/li>\n<li>In the <strong>Auto Link Domains<\/strong> field, reference the variable you created earlier (e.g., <code>{{Auto Link Domains}}<\/code>).<\/li>\n<li>Enable <strong>Allow Linker<\/strong>: Check this option to allow Google Analytics to append the linker parameter to the URLs.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save the Variable<\/strong>: Click <strong>Save<\/strong> to save your settings.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Set_Up_Tags_for_Page_Views\"><\/span>Step 4: Set Up Tags for Page Views<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Create or Edit the Google Analytics Page View Tag<\/strong>:\n<ul>\n<li>Go to <strong>Tags<\/strong> in the left sidebar and either create a new tag or edit your existing Google Analytics Page View tag.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure the Tag<\/strong>:\n<ul>\n<li>Click on <strong>Tag Configuration<\/strong> and select <strong>Google Analytics: Universal Analytics<\/strong> (or <strong>GA4 Configuration<\/strong> if you&#8217;re using Google Analytics 4).<\/li>\n<li>Set the <strong>Track Type<\/strong> to <strong>Page View<\/strong>.<\/li>\n<li>In the <strong>Google Analytics Settings<\/strong> field, select the settings variable you configured earlier.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Set Triggering<\/strong>:\n<ul>\n<li>Click on <strong>Triggering<\/strong> and select your main page view trigger (typically <strong>All Pages<\/strong>).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save the Tag<\/strong>: Click <strong>Save<\/strong> to save your changes.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Configure_Linker_on_Payment_Domain\"><\/span>Step 5: Configure Linker on Payment Domain<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Add the Linker Parameter on Payment Domain<\/strong>:\n<ul>\n<li>If you have a separate payment or checkout domain, ensure that the Google Tag Manager setup on that domain also includes a Google Analytics tag configured similarly to maintain cross-domain tracking.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create a Tag for the Payment Domain<\/strong>:\n<ul>\n<li>Follow the same steps to create a Google Analytics tag for the payment domain as you did for the main site.<\/li>\n<li>Ensure you set the <strong>Auto Link Domains<\/strong> variable to include your main domain.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Update_Links_Between_Domains\"><\/span>Step 6: Update Links Between Domains<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To ensure that the linker parameters are added to links that navigate between your main site and payment site, you will need to modify the links as follows:<\/p>\n<ol>\n<li><strong>Update Links on the Main Domain<\/strong>:\n<ul>\n<li>Ensure all links that lead to the payment domain include the linker parameter. This is typically done automatically by Google Analytics when configured correctly with the linker setup.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Check Link Formatting<\/strong>:\n<ul>\n<li>Make sure links to your checkout or payment domain are correctly formatted as <code>https:\/\/checkout.example.com<\/code>. The linker parameters will be added dynamically.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Test_Your_Setup\"><\/span>Step 7: Test Your Setup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Use Preview Mode in GTM<\/strong>:\n<ul>\n<li>Click the <strong>Preview<\/strong> button in Google Tag Manager to enter debug mode.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Navigate Between Domains<\/strong>:\n<ul>\n<li>Visit your main website and click on links that lead to the payment domain.<\/li>\n<li>Check the GTM debug panel to ensure that the page view tags fire correctly and that linker parameters are appended to the URLs.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Verify Google Analytics Real-Time Reports<\/strong>:\n<ul>\n<li>Open Google Analytics in another tab and navigate to the Real-Time reports.<\/li>\n<li>Confirm that the sessions are tracked across both domains correctly.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_8_Publish_Your_Changes\"><\/span>Step 8: Publish Your Changes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Submit Your Changes<\/strong>:\n<ul>\n<li>If everything is functioning correctly in the preview mode, click on the <strong>Submit<\/strong> button in GTM to publish your changes.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Add a Version Name<\/strong>:\n<ul>\n<li>Provide a version name and description to document the changes made.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Additional_Considerations\"><\/span>Additional Considerations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Cookie Domain Configuration<\/strong>: If you have specific cookie configurations for your domains, ensure that they are set up to allow cross-domain tracking.<\/li>\n<li><strong>Test on Different Browsers<\/strong>: Always test your cross-domain tracking across different browsers to ensure it works as expected.<\/li>\n<li><strong>Consider Enhanced E-commerce<\/strong>: If applicable, consider implementing Enhanced E-commerce tracking for more detailed insights.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Setting up cross-domain tracking with Google Tag Manager is crucial for understanding user journeys across different domains. By following these steps, you can ensure that user interactions are tracked seamlessly, providing valuable insights into your website&#8217;s performance and user behavior. Regular testing and monitoring will help maintain accurate tracking and data integrity across your domains.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setting up cross-domain tracking with Google Tag Manager (GTM) is essential for tracking users as they navigate between different domains (e.g., from your main website&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10342","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to set up cross-domain tracking with Google Tag Manager - CEOweb Ltd. 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