{"id":10362,"date":"2024-11-04T21:12:36","date_gmt":"2024-11-04T21:12:36","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10362"},"modified":"2024-11-04T21:12:36","modified_gmt":"2024-11-04T21:12:36","slug":"how-to-track-outbound-link-clicks-with-google-tag-manager-2","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-track-outbound-link-clicks-with-google-tag-manager-2\/","title":{"rendered":"How to track outbound link clicks with Google Tag Manager"},"content":{"rendered":"<p>Tracking outbound link clicks using Google Tag Manager (GTM) is a valuable way to understand user behavior and identify which external links on your site attract clicks. Here\u2019s a step-by-step guide to set up outbound link click tracking with GTM:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-outbound-link-clicks-with-google-tag-manager-2\/#Step_1_Ensure_GTM_is_Set_Up_on_Your_Website\" title=\"Step 1: Ensure GTM is Set Up on Your Website\">Step 1: Ensure GTM is Set Up on Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-outbound-link-clicks-with-google-tag-manager-2\/#Step_2_Enable_Built-in_Variables\" title=\"Step 2: Enable Built-in Variables\">Step 2: Enable Built-in Variables<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-outbound-link-clicks-with-google-tag-manager-2\/#Step_3_Create_a_Trigger_for_Outbound_Link_Clicks\" title=\"Step 3: Create a Trigger for Outbound Link Clicks\">Step 3: Create a Trigger for Outbound Link Clicks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-outbound-link-clicks-with-google-tag-manager-2\/#Step_4_Create_a_Tag_for_Tracking\" title=\"Step 4: Create a Tag for Tracking\">Step 4: Create a Tag for Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-outbound-link-clicks-with-google-tag-manager-2\/#Step_5_Test_the_Setup\" title=\"Step 5: Test the Setup\">Step 5: Test the Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-outbound-link-clicks-with-google-tag-manager-2\/#Step_6_Publish_the_Container\" title=\"Step 6: Publish the Container\">Step 6: Publish the Container<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-outbound-link-clicks-with-google-tag-manager-2\/#Step_7_Verify_in_Google_Analytics\" title=\"Step 7: Verify in Google Analytics\">Step 7: Verify in Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-outbound-link-clicks-with-google-tag-manager-2\/#Tips_for_Better_Implementation\" title=\"Tips for Better Implementation\">Tips for Better Implementation<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Ensure_GTM_is_Set_Up_on_Your_Website\"><\/span>Step 1: Ensure GTM is Set Up on Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before tracking outbound link clicks, make sure that:<\/p>\n<ul>\n<li>Google Tag Manager is properly installed and set up on your website.<\/li>\n<li>You have access to your GTM account and the container for your website.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Enable_Built-in_Variables\"><\/span>Step 2: Enable Built-in Variables<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Log in to your GTM account.<\/li>\n<li>Click on your container.<\/li>\n<li>Go to <strong>Variables<\/strong> on the left-hand side menu.<\/li>\n<li>Under <strong>Built-In Variables<\/strong>, click <strong>Configure<\/strong>.<\/li>\n<li>Ensure that <strong>Click URL<\/strong>, <strong>Click Text<\/strong>, and <strong>Click Element<\/strong> are checked. These variables will help capture data related to the outbound link click.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Create_a_Trigger_for_Outbound_Link_Clicks\"><\/span>Step 3: Create a Trigger for Outbound Link Clicks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Go to <strong>Triggers<\/strong> in the GTM interface.<\/li>\n<li>Click <strong>New<\/strong> to create a new trigger.<\/li>\n<li>Name the trigger something like \u201cOutbound Link Clicks.\u201d<\/li>\n<li>Choose <strong>Trigger Type<\/strong> and select <strong>Click \u2013 Just Links<\/strong>.<\/li>\n<li>Under <strong>This trigger fires on<\/strong>, choose <strong>Some Link Clicks<\/strong>.<\/li>\n<li>Set the firing conditions:\n<ul>\n<li><strong>Click URL<\/strong> \u2192 <strong>does not contain<\/strong> \u2192 your domain name (e.g., <code>example.com<\/code>).<\/li>\n<\/ul>\n<\/li>\n<li>Save the trigger.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Create_a_Tag_for_Tracking\"><\/span>Step 4: Create a Tag for Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Navigate to <strong>Tags<\/strong> in the GTM interface.<\/li>\n<li>Click <strong>New<\/strong> to create a new tag.<\/li>\n<li>Name the tag (e.g., \u201cOutbound Link Click Tracking\u201d).<\/li>\n<li>Click on <strong>Tag Configuration<\/strong> and choose <strong>Google Analytics: GA4 Event<\/strong> if you use GA4, or <strong>Universal Analytics<\/strong> if you use the older version.\n<ul>\n<li>For GA4:\n<ul>\n<li>Choose <strong>Event Name<\/strong> as something like <code>outbound_link_click<\/code>.<\/li>\n<li>Set parameters (e.g., <code>link_url<\/code> as <code>{{Click URL}}<\/code>).<\/li>\n<\/ul>\n<\/li>\n<li>For Universal Analytics:\n<ul>\n<li>Choose <strong>Track Type<\/strong> as <strong>Event<\/strong>.<\/li>\n<li>Set <strong>Category<\/strong> as \u201cOutbound Link,\u201d <strong>Action<\/strong> as \u201cClick,\u201d and <strong>Label<\/strong> as <code>{{Click URL}}<\/code>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Under <strong>Tag Configuration<\/strong>, link the tag to your GA property by selecting the appropriate <strong>GA Settings<\/strong> variable.<\/li>\n<li>Add your \u201cOutbound Link Clicks\u201d trigger by clicking <strong>Triggering<\/strong> and selecting the trigger you created earlier.<\/li>\n<li>Save the tag.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Test_the_Setup\"><\/span>Step 5: Test the Setup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Click <strong>Preview<\/strong> in GTM to enter the debug mode.<\/li>\n<li>Open your website in the debug mode and click on any outbound link.<\/li>\n<li>Check the GTM debug panel to confirm that the tag fires when an outbound link is clicked.<\/li>\n<li>Verify that data is sent to Google Analytics by checking <strong>Real-time Reports<\/strong> (for GA4) or the <strong>Events<\/strong> section in <strong>Universal Analytics<\/strong>.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Publish_the_Container\"><\/span>Step 6: Publish the Container<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Once everything works correctly in the preview mode, go back to the GTM interface.<\/li>\n<li>Click <strong>Submit<\/strong> to publish the container with the new tag and trigger.<\/li>\n<li>Add a version name and description for reference.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Verify_in_Google_Analytics\"><\/span>Step 7: Verify in Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Navigate to <strong>Google Analytics<\/strong>.<\/li>\n<li>For GA4:\n<ul>\n<li>Go to <strong>Reports<\/strong> &gt; <strong>Real-time<\/strong> and check for the event you set up (e.g., <code>outbound_link_click<\/code>).<\/li>\n<\/ul>\n<\/li>\n<li>For Universal Analytics:\n<ul>\n<li>Go to <strong>Behavior<\/strong> &gt; <strong>Events<\/strong> &gt; <strong>Overview<\/strong> and check for the event under the <strong>Event Category<\/strong> \u201cOutbound Link.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Tips_for_Better_Implementation\"><\/span>Tips for Better Implementation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Exclude Specific URLs<\/strong>: If needed, refine your trigger to exclude certain URLs or add more conditions (e.g., avoid tracking links to subdomains).<\/li>\n<li><strong>Tag Sequencing<\/strong>: If you need to ensure another tag fires before or after this one, use <strong>Tag Sequencing<\/strong> to manage the order of tag firing.<\/li>\n<li><strong>Custom Dimensions<\/strong>: To capture more specific data, you can add custom dimensions in GA to include extra context (e.g., the link text or where on the page the link was clicked).<\/li>\n<\/ul>\n<p>This setup will enable you to effectively track and analyze outbound link clicks, providing valuable insights into how users engage with external links on your website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracking outbound link clicks using Google Tag Manager (GTM) is a valuable way to understand user behavior and identify which external links on your site&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10362","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to track outbound link clicks with Google Tag Manager - CEOweb Ltd. 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