{"id":10368,"date":"2024-11-04T21:19:37","date_gmt":"2024-11-04T21:19:37","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10368"},"modified":"2024-11-04T21:19:37","modified_gmt":"2024-11-04T21:19:37","slug":"how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager-2","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager-2\/","title":{"rendered":"How to implement heatmap tools like Hotjar with Google Tag Manager"},"content":{"rendered":"<p>Implementing heatmap tools such as Hotjar using Google Tag Manager (GTM) allows you to collect user behavior data like clicks, taps, and scrolls without altering your website&#8217;s code manually. Here\u2019s how to set up Hotjar with GTM:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager-2\/#Step_1_Create_a_Hotjar_Account_and_Set_Up_Your_Site\" title=\"Step 1: Create a Hotjar Account and Set Up Your Site\">Step 1: Create a Hotjar Account and Set Up Your Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager-2\/#Step_2_Create_a_New_Tag_in_Google_Tag_Manager\" title=\"Step 2: Create a New Tag in Google Tag Manager\">Step 2: Create a New Tag in Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager-2\/#Step_3_Add_the_Hotjar_Tracking_Code\" title=\"Step 3: Add the Hotjar Tracking Code\">Step 3: Add the Hotjar Tracking Code<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager-2\/#Step_4_Configure_the_Trigger\" title=\"Step 4: Configure the Trigger\">Step 4: Configure the Trigger<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager-2\/#Step_5_Preview_and_Test_the_Setup\" title=\"Step 5: Preview and Test the Setup\">Step 5: Preview and Test the Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager-2\/#Step_6_Publish_the_Tag_in_GTM\" title=\"Step 6: Publish the Tag in GTM\">Step 6: Publish the Tag in GTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager-2\/#Step_7_Verify_Data_Collection_in_Hotjar\" title=\"Step 7: Verify Data Collection in Hotjar\">Step 7: Verify Data Collection in Hotjar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager-2\/#Tips_for_Using_Hotjar_Effectively\" title=\"Tips for Using Hotjar Effectively\">Tips for Using Hotjar Effectively<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager-2\/#Advanced_Implementation\" title=\"Advanced Implementation\">Advanced Implementation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-heatmap-tools-like-hotjar-with-google-tag-manager-2\/#Troubleshooting_Tips\" title=\"Troubleshooting Tips\">Troubleshooting Tips<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Create_a_Hotjar_Account_and_Set_Up_Your_Site\"><\/span>Step 1: Create a Hotjar Account and Set Up Your Site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Sign up<\/strong> for a free or paid <a href=\"https:\/\/www.hotjar.com\/\" target=\"_new\" rel=\"noopener\">Hotjar account<\/a>.<\/li>\n<li><strong>Add your site<\/strong> to Hotjar by creating a new site entry within your account.<\/li>\n<li>Hotjar will provide you with a <strong>tracking code snippet<\/strong> unique to your site. You\u2019ll use this code in GTM to deploy Hotjar.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Create_a_New_Tag_in_Google_Tag_Manager\"><\/span>Step 2: Create a New Tag in Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Log in<\/strong> to your GTM account and select the container for the website where you want to install Hotjar.<\/li>\n<li>Go to <strong>Tags<\/strong> and click on <strong>New<\/strong>.<\/li>\n<li>Name your tag (e.g., \u201cHotjar Tracking Code\u201d).<\/li>\n<li>Click on <strong>Tag Configuration<\/strong> and choose <strong>Custom HTML<\/strong>.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Add_the_Hotjar_Tracking_Code\"><\/span>Step 3: Add the Hotjar Tracking Code<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Copy the <strong>Hotjar tracking code<\/strong> provided in your Hotjar account.<\/li>\n<li>Paste the code into the <strong>Custom HTML<\/strong> tag in GTM.<\/li>\n<li>Make sure the code snippet looks something like this:\n<div class=\"contain-inline-size rounded-md border-[0.5px] border-token-border-medium relative bg-token-sidebar-surface-primary dark:bg-gray-950\">\n<div class=\"flex items-center text-token-text-secondary px-4 py-2 text-xs font-sans justify-between rounded-t-md h-9 bg-token-sidebar-surface-primary dark:bg-token-main-surface-secondary\">html<\/div>\n<div class=\"sticky top-9 md:top-[5.75rem]\">\n<div class=\"absolute bottom-0 right-2 flex h-9 items-center\">\n<div class=\"flex items-center rounded bg-token-sidebar-surface-primary px-2 font-sans text-xs text-token-text-secondary dark:bg-token-main-surface-secondary\"><span class=\"\" data-state=\"closed\"><button class=\"flex gap-1 items-center py-1\">Copy code<\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"!whitespace-pre hljs language-html\"><span class=\"hljs-tag\">&lt;<span class=\"hljs-name\">script<\/span>&gt;<\/span><span class=\"javascript\"><br \/>\n    (<span class=\"hljs-keyword\">function<\/span>(<span class=\"hljs-params\">h, o, t, j, a, r<\/span>) {<br \/>\n        h.<span class=\"hljs-property\">hj<\/span> = h.<span class=\"hljs-property\">hj<\/span> || <span class=\"hljs-keyword\">function<\/span>() { (h.<span class=\"hljs-property\">hj<\/span>.<span class=\"hljs-property\">q<\/span> = h.<span class=\"hljs-property\">hj<\/span>.<span class=\"hljs-property\">q<\/span> || []).<span class=\"hljs-title function_\">push<\/span>(<span class=\"hljs-variable language_\">arguments<\/span>) };<br \/>\n        h.<span class=\"hljs-property\">_hjSettings<\/span> = { <span class=\"hljs-attr\">hjid<\/span>: <span class=\"hljs-variable constant_\">YOUR_HOTJAR_ID<\/span>, <span class=\"hljs-attr\">hjsv<\/span>: <span class=\"hljs-number\">6<\/span> };<br \/>\n        a = o.<span class=\"hljs-title function_\">getElementsByTagName<\/span>(<span class=\"hljs-string\">'head'<\/span>)[<span class=\"hljs-number\">0<\/span>];<br \/>\n        r = o.<span class=\"hljs-title function_\">createElement<\/span>(<span class=\"hljs-string\">'script'<\/span>); r.<span class=\"hljs-property\">async<\/span> = <span class=\"hljs-number\">1<\/span>;<br \/>\n        r.<span class=\"hljs-property\">src<\/span> = t + h.<span class=\"hljs-property\">_hjSettings<\/span>.<span class=\"hljs-property\">hjid<\/span> + j + h.<span class=\"hljs-property\">_hjSettings<\/span>.<span class=\"hljs-property\">hjsv<\/span>;<br \/>\n        a.<span class=\"hljs-title function_\">appendChild<\/span>(r);<br \/>\n    })(<span class=\"hljs-variable language_\">window<\/span>, <span class=\"hljs-variable language_\">document<\/span>, <span class=\"hljs-string\">'https:\/\/static.hotjar.com\/c\/hotjar-'<\/span>, <span class=\"hljs-string\">'.js?sv='<\/span>);<br \/>\n<\/span><span class=\"hljs-tag\">&lt;\/<span class=\"hljs-name\">script<\/span>&gt;<\/span><br \/>\n<\/code><\/div>\n<\/div>\n<p>Replace <code>YOUR_HOTJAR_ID<\/code> with your actual Hotjar site ID.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Configure_the_Trigger\"><\/span>Step 4: Configure the Trigger<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Click on <strong>Triggering<\/strong> and choose the trigger that will fire the tag.<\/li>\n<li>Select <strong>All Pages<\/strong> if you want Hotjar to track all pages on your site. This is the standard setup for comprehensive tracking.<\/li>\n<li>Click <strong>Save<\/strong>.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Preview_and_Test_the_Setup\"><\/span>Step 5: Preview and Test the Setup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Click <strong>Preview<\/strong> in GTM to test the configuration.<\/li>\n<li>Navigate to your site with the GTM preview mode enabled.<\/li>\n<li>Use Hotjar\u2019s dashboard to verify that the tracking code is installed correctly:\n<ul>\n<li>Go to <strong>Hotjar<\/strong> &gt; <strong>Sites &amp; Organizations<\/strong> &gt; <strong>Tracking Status<\/strong>.<\/li>\n<li>Check for the status indicator showing that Hotjar is receiving data from your site.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Publish_the_Tag_in_GTM\"><\/span>Step 6: Publish the Tag in GTM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Once you confirm that the tag is firing correctly in preview mode, go back to GTM.<\/li>\n<li>Click <strong>Submit<\/strong> and publish the container.<\/li>\n<li>Add a version name and description to document the change.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Verify_Data_Collection_in_Hotjar\"><\/span>Step 7: Verify Data Collection in Hotjar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Log in to your Hotjar account and check that data (e.g., heatmaps, session recordings, or feedback) is being collected:\n<ul>\n<li>Go to <strong>Heatmaps<\/strong> or <strong>Recordings<\/strong>.<\/li>\n<li>Start analyzing user interactions to see how visitors engage with your content.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Tips_for_Using_Hotjar_Effectively\"><\/span>Tips for Using Hotjar Effectively<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Page Targeting<\/strong>: Use Hotjar\u2019s heatmap tools to create specific heatmaps for important pages, like landing pages or checkout flows.<\/li>\n<li><strong>Adjust Sample Rate<\/strong>: If you have a high-traffic website, you might want to adjust the sample rate in Hotjar\u2019s settings to manage data volume.<\/li>\n<li><strong>Privacy and Compliance<\/strong>: Ensure your Hotjar implementation is compliant with data protection regulations (e.g., GDPR). Inform visitors about data collection through your privacy policy and provide options for opting out.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Advanced_Implementation\"><\/span>Advanced Implementation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Custom Triggers<\/strong>: If you only want to fire the Hotjar tracking code on specific pages (e.g., product pages), create a <strong>Page View<\/strong> trigger with URL conditions in GTM.<\/li>\n<li><strong>Multiple Heatmaps<\/strong>: You can set up different heatmaps in Hotjar for various pages to analyze different segments of your site.<\/li>\n<li><strong>User Segmentation<\/strong>: Combine Hotjar with Google Analytics to understand user behavior in different segments by tagging Hotjar recordings with user properties set in GTM.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Troubleshooting_Tips\"><\/span>Troubleshooting Tips<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Tag Fails to Load<\/strong>: Ensure that your site ID is correctly inserted into the Hotjar script in GTM.<\/li>\n<li><strong>Data Not Displaying<\/strong>: Verify that your site is accessible and that no JavaScript errors are blocking the script from running. Check your browser&#8217;s console for any issues.<\/li>\n<li><strong>Debug Mode<\/strong>: Use GTM\u2019s debug mode and Chrome\u2019s developer tools to confirm that the script is loading and running without errors.<\/li>\n<\/ul>\n<p>By following these steps, you can successfully deploy Hotjar on your website using GTM, enabling you to gather valuable insights into user behavior and improve your site\u2019s user experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Implementing heatmap tools such as Hotjar using Google Tag Manager (GTM) allows you to collect user behavior data like clicks, taps, and scrolls without altering&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10368","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to implement heatmap tools like Hotjar with Google Tag Manager - CEOweb Ltd. 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