{"id":10446,"date":"2024-11-07T23:34:30","date_gmt":"2024-11-07T23:34:30","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10446"},"modified":"2024-11-07T23:34:30","modified_gmt":"2024-11-07T23:34:30","slug":"how-to-implement-third-party-tags-in-google-tag-manager-2","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-implement-third-party-tags-in-google-tag-manager-2\/","title":{"rendered":"How to implement third-party tags in Google Tag Manager"},"content":{"rendered":"<p>Implementing third-party tags in Google Tag Manager (GTM) allows you to easily manage and deploy external services like analytics, advertising, or other tracking tools without directly editing the website\u2019s code. This process streamlines the integration of various third-party tools, such as Google Analytics, Facebook Pixel, or other marketing and tracking pixels. Below is a step-by-step guide on how to implement third-party tags in Google Tag Manager.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-third-party-tags-in-google-tag-manager-2\/#Step_1_Set_Up_a_Google_Tag_Manager_Account_and_Container\" title=\"Step 1: Set Up a Google Tag Manager Account and Container\">Step 1: Set Up a Google Tag Manager Account and Container<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-third-party-tags-in-google-tag-manager-2\/#Step_2_Identify_the_Third-Party_Service\" title=\"Step 2: Identify the Third-Party Service\">Step 2: Identify the Third-Party Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-third-party-tags-in-google-tag-manager-2\/#Step_3_Add_a_New_Tag_in_GTM\" title=\"Step 3: Add a New Tag in GTM\">Step 3: Add a New Tag in GTM<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-third-party-tags-in-google-tag-manager-2\/#Option_1_Using_Built-In_Tag_Templates_If_Available\" title=\"Option 1: Using Built-In Tag Templates (If Available)\">Option 1: Using Built-In Tag Templates (If Available)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-third-party-tags-in-google-tag-manager-2\/#Option_2_Using_Custom_HTML_Tag_For_Other_Third-Party_Tags\" title=\"Option 2: Using Custom HTML Tag (For Other Third-Party Tags)\">Option 2: Using Custom HTML Tag (For Other Third-Party Tags)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-third-party-tags-in-google-tag-manager-2\/#Step_4_Set_Triggers_for_the_Tag\" title=\"Step 4: Set Triggers for the Tag\">Step 4: Set Triggers for the Tag<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-third-party-tags-in-google-tag-manager-2\/#Add_a_Trigger\" title=\"Add a Trigger:\">Add a Trigger:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-third-party-tags-in-google-tag-manager-2\/#Configure_Custom_Triggers_Optional\" title=\"Configure Custom Triggers (Optional):\">Configure Custom Triggers (Optional):<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-third-party-tags-in-google-tag-manager-2\/#Step_5_Test_Your_Tag\" title=\"Step 5: Test Your Tag\">Step 5: Test Your Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-third-party-tags-in-google-tag-manager-2\/#Step_6_Publish_the_Container\" title=\"Step 6: Publish the Container\">Step 6: Publish the Container<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-third-party-tags-in-google-tag-manager-2\/#Step_7_Monitor_and_Troubleshoot\" title=\"Step 7: Monitor and Troubleshoot\">Step 7: Monitor and Troubleshoot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-third-party-tags-in-google-tag-manager-2\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Set_Up_a_Google_Tag_Manager_Account_and_Container\"><\/span>Step 1: Set Up a Google Tag Manager Account and Container<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before implementing third-party tags, ensure that you have:<\/p>\n<ol>\n<li>A <strong>Google Tag Manager<\/strong> account and a <strong>container<\/strong> set up for your website or app.<\/li>\n<li>GTM installed on your website or app (if not already done). If you\u2019re unsure, follow the instructions provided by Google to install the GTM snippet.<\/li>\n<\/ol>\n<p>If you&#8217;re already set up, you can proceed to implement the third-party tags.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Identify_the_Third-Party_Service\"><\/span>Step 2: Identify the Third-Party Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First, determine which third-party service or platform you want to integrate with Google Tag Manager. Examples of third-party services include:<\/p>\n<ul>\n<li><strong>Google Analytics<\/strong> for tracking website traffic and behavior.<\/li>\n<li><strong>Facebook Pixel<\/strong> for tracking conversions and retargeting ads.<\/li>\n<li><strong>Hotjar<\/strong> for heatmaps and user behavior analytics.<\/li>\n<li><strong>AdRoll<\/strong> for retargeting ads.<\/li>\n<li><strong>LinkedIn Insight Tag<\/strong> for LinkedIn ad tracking.<\/li>\n<\/ul>\n<p>Each service will provide a tracking code or tag that you need to implement in your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Add_a_New_Tag_in_GTM\"><\/span>Step 3: Add a New Tag in GTM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Log into Google Tag Manager<\/strong>:\n<ul>\n<li>Go to <a href=\"https:\/\/tagmanager.google.com\" target=\"_new\" rel=\"noopener\">Google Tag Manager<\/a> and log in to your account.<\/li>\n<li>Select the container associated with the website or app where you want to add the third-party tag.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create a New Tag<\/strong>:\n<ul>\n<li>On the left-hand side of the GTM interface, click on <strong>Tags<\/strong>.<\/li>\n<li>Click on <strong>New<\/strong> to create a new tag.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Choose Tag Type<\/strong>:\n<ul>\n<li>After clicking <strong>New<\/strong>, you\u2019ll be prompted to select a <strong>Tag Type<\/strong>. GTM has built-in templates for many third-party services. To implement a third-party tag, you can either use a <strong>built-in template<\/strong> if available or use a <strong>Custom HTML<\/strong> tag if the service does not have a dedicated template.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Option_1_Using_Built-In_Tag_Templates_If_Available\"><\/span>Option 1: Using Built-In Tag Templates (If Available)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>If the third-party service has a built-in tag template, GTM will show it in the list. For example, to add <strong>Google Analytics<\/strong>, select <strong>Google Analytics: Universal Analytics<\/strong>.<\/li>\n<li>Configure the tag by entering the required parameters like <strong>Tracking ID<\/strong> (e.g., for Google Analytics) or the <strong>Pixel ID<\/strong> (e.g., for Facebook Pixel).<\/li>\n<li>Follow the service-specific instructions for any additional settings (e.g., event tracking, conversion goals, etc.).<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Option_2_Using_Custom_HTML_Tag_For_Other_Third-Party_Tags\"><\/span>Option 2: Using Custom HTML Tag (For Other Third-Party Tags)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>If no template exists for the third-party service, you\u2019ll need to use the <strong>Custom HTML<\/strong> tag.<\/li>\n<li>Choose <strong>Tag Configuration<\/strong> &gt; <strong>Custom HTML<\/strong> and paste the tracking code or script that you received from the third-party platform into the HTML text area.\n<p>For example, to add a <strong>Facebook Pixel<\/strong>:<\/p>\n<div class=\"contain-inline-size rounded-md border-[0.5px] border-token-border-medium relative bg-token-sidebar-surface-primary dark:bg-gray-950\">\n<div class=\"flex items-center text-token-text-secondary px-4 py-2 text-xs font-sans justify-between rounded-t-md h-9 bg-token-sidebar-surface-primary dark:bg-token-main-surface-secondary select-none\">html<\/div>\n<div class=\"sticky top-9 md:top-[5.75rem]\">\n<div class=\"absolute bottom-0 right-2 flex h-9 items-center\">\n<div class=\"flex items-center rounded bg-token-sidebar-surface-primary px-2 font-sans text-xs text-token-text-secondary dark:bg-token-main-surface-secondary\"><span class=\"\" data-state=\"closed\"><button class=\"flex gap-1 items-center select-none py-1\">Copy code<\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"!whitespace-pre hljs language-html\"><span class=\"hljs-tag\">&lt;<span class=\"hljs-name\">script<\/span>&gt;<\/span><span class=\"javascript\"><br \/>\n  !<span class=\"hljs-keyword\">function<\/span>(<span class=\"hljs-params\">f,b,e,v,n,t,s<\/span>)<br \/>\n  {<span class=\"hljs-keyword\">if<\/span>(f.<span class=\"hljs-property\">fbq<\/span>)<span class=\"hljs-keyword\">return<\/span>;n=f.<span class=\"hljs-property\">fbq<\/span>=<span class=\"hljs-keyword\">function<\/span>(){n.<span class=\"hljs-property\">callMethod<\/span>?<br \/>\n  n.<span class=\"hljs-property\">callMethod<\/span>.<span class=\"hljs-title function_\">apply<\/span>(n,<span class=\"hljs-variable language_\">arguments<\/span>):n.<span class=\"hljs-property\">queue<\/span>.<span class=\"hljs-title function_\">push<\/span>(<span class=\"hljs-variable language_\">arguments<\/span>)};<br \/>\n  <span class=\"hljs-keyword\">if<\/span>(!f.<span class=\"hljs-property\">_fbq<\/span>)f.<span class=\"hljs-property\">_fbq<\/span>=n;n.<span class=\"hljs-property\">push<\/span>=n;n.<span class=\"hljs-property\">loaded<\/span>=!<span class=\"hljs-number\">0<\/span>;n.<span class=\"hljs-property\">version<\/span>=<span class=\"hljs-string\">'2.0'<\/span>;<br \/>\n  n.<span class=\"hljs-property\">queue<\/span>=[];t=b.<span class=\"hljs-title function_\">createElement<\/span>(e);t.<span class=\"hljs-property\">async<\/span>=!<span class=\"hljs-number\">0<\/span>;<br \/>\n  t.<span class=\"hljs-property\">src<\/span>=v;s=b.<span class=\"hljs-title function_\">getElementsByTagName<\/span>(e)[<span class=\"hljs-number\">0<\/span>];<br \/>\n  s.<span class=\"hljs-property\">parentNode<\/span>.<span class=\"hljs-title function_\">insertBefore<\/span>(t,s)}(<span class=\"hljs-variable language_\">window<\/span>, <span class=\"hljs-variable language_\">document<\/span>,<span class=\"hljs-string\">'script'<\/span>,<br \/>\n  <span class=\"hljs-string\">'https:\/\/connect.facebook.net\/en_US\/fbevents.js'<\/span>);<br \/>\n  <span class=\"hljs-title function_\">fbq<\/span>(<span class=\"hljs-string\">'init'<\/span>, <span class=\"hljs-string\">'YOUR_PIXEL_ID'<\/span>);  <span class=\"hljs-comment\">\/\/ Replace 'YOUR_PIXEL_ID' with your actual Facebook Pixel ID<\/span><br \/>\n  <span class=\"hljs-title function_\">fbq<\/span>(<span class=\"hljs-string\">'track'<\/span>, <span class=\"hljs-string\">'PageView'<\/span>);<br \/>\n<\/span><span class=\"hljs-tag\">&lt;\/<span class=\"hljs-name\">script<\/span>&gt;<\/span><br \/>\n<\/code><\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Set_Triggers_for_the_Tag\"><\/span>Step 4: Set Triggers for the Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To determine when the tag should fire on your website, you need to create a <strong>Trigger<\/strong>. For example:<\/p>\n<ul>\n<li>For a <strong>Google Analytics<\/strong> tag, you may want it to fire on every page view.<\/li>\n<li>For a <strong>Facebook Pixel<\/strong>, you might want the tag to fire only on specific pages or events (like a purchase or registration).<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Add_a_Trigger\"><\/span>Add a Trigger:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>Click on <strong>Triggering<\/strong> in the tag setup panel.<\/li>\n<li>Choose an appropriate trigger for the tag. You can select from common triggers like:\n<ul>\n<li><strong>Page View<\/strong> (fires when any page loads).<\/li>\n<li><strong>Click Trigger<\/strong> (fires when a specific button or element is clicked).<\/li>\n<li><strong>Form Submission<\/strong> (fires when a form is submitted).<\/li>\n<li><strong>Custom Event<\/strong> (fires when a specific custom event occurs, like a transaction).<\/li>\n<\/ul>\n<p>For example, for Google Analytics or Facebook Pixel, select <strong>All Pages<\/strong> if you want the tag to fire on every page load.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Configure_Custom_Triggers_Optional\"><\/span>Configure Custom Triggers (Optional):<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you need more specific conditions, you can create custom triggers based on the URL, click classes, or any other variable.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Test_Your_Tag\"><\/span>Step 5: Test Your Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before publishing the tag live, it\u2019s essential to test it to make sure it\u2019s firing correctly.<\/p>\n<ol>\n<li><strong>Preview Mode<\/strong>:\n<ul>\n<li>Click on <strong>Preview<\/strong> in the top-right corner of the GTM interface.<\/li>\n<li>This will activate GTM&#8217;s <strong>Preview Mode<\/strong>, allowing you to see which tags are firing as you interact with your website.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Test the Tag<\/strong>:\n<ul>\n<li>Once Preview Mode is enabled, go to your website.<\/li>\n<li>Check the GTM debugging panel to verify if the third-party tag is firing as expected when you navigate the website or trigger the specified events.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Use Chrome Developer Tools<\/strong>:\n<ul>\n<li>You can also check whether the third-party tag is loading properly by inspecting the <strong>Network<\/strong> tab in Chrome Developer Tools. Look for the request sent to the third-party service (like a Google Analytics or Facebook Pixel request).<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Publish_the_Container\"><\/span>Step 6: Publish the Container<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After successfully testing your tags, you\u2019re ready to publish the changes.<\/p>\n<ol>\n<li><strong>Submit Changes<\/strong>:\n<ul>\n<li>Go back to Google Tag Manager, click on <strong>Submit<\/strong> in the upper-right corner.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Version Description<\/strong>:\n<ul>\n<li>Provide a version name and description (optional), then click <strong>Publish<\/strong> to make the tags live.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Monitor_and_Troubleshoot\"><\/span>Step 7: Monitor and Troubleshoot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once your third-party tags are live, monitor them to ensure they are working as expected:<\/p>\n<ul>\n<li><strong>Google Analytics<\/strong>: Check the Real-Time reports to verify that data is being sent.<\/li>\n<li><strong>Facebook Pixel<\/strong>: Use Facebook\u2019s Pixel Helper Chrome extension to verify that the pixel is firing correctly.<\/li>\n<\/ul>\n<p>If any issues arise, you can return to GTM, make adjustments, and republish the container.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Implementing third-party tags in Google Tag Manager simplifies the process of adding and managing tracking codes on your website. By leveraging GTM\u2019s built-in templates or using custom HTML tags, you can integrate various external services like Google Analytics, Facebook Pixel, and other marketing or analytics tools without directly modifying the website&#8217;s code. Always ensure you test your tags thoroughly before publishing them and monitor their performance after deployment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Implementing third-party tags in Google Tag Manager (GTM) allows you to easily manage and deploy external services like analytics, advertising, or other tracking tools without&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10446","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to implement third-party tags in Google Tag Manager - CEOweb Ltd. 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