<\/span><\/h5>\nForm abandonment typically happens when users interact with the form and then leave it before completing the submission. You can track both the focus<\/strong> (when users click on a field) and blur<\/strong> (when they leave the form or field) events to monitor abandonment.<\/p>\n\n- Go to the Triggers Section<\/strong>:\n
\n- Create a new trigger for Focus<\/strong> or Blur<\/strong> events.<\/li>\n<\/ul>\n<\/li>\n
- Choose Trigger Type<\/strong>:\n
\n- Choose Click \u2013 All Elements<\/strong> as the trigger type.<\/li>\n<\/ul>\n<\/li>\n
- Configure Trigger for Focus Events<\/strong>:\n
\n- Use the condition:\n
\n- Click Element<\/strong> matches a specific form field (e.g., an input field in your form).<\/li>\n<\/ul>\n<\/li>\n
- This can be done by targeting the form fields based on Element ID<\/strong> or Classes<\/strong>.<\/li>\n<\/ul>\n<\/li>\n
- Configure Trigger for Blur Events<\/strong>:\n
\n- Use the condition:\n
\n- Click Element<\/strong> matches the form field that was abandoned.<\/li>\n
- Alternatively, you can track a Page View<\/strong> or use a timeout trigger to detect if the user navigates away from the page without completing the form.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
These triggers can help detect abandonment based on interaction patterns.<\/li>\n<\/ol>\n
<\/span>Step 4: Create Tags to Send Data to Google Analytics (or Other Platforms)<\/span><\/h4>\nOnce the triggers are set up, you need to create tags to send the form submission and abandonment events to Google Analytics (or another platform for tracking).<\/p>\n
\n- Create a Tag for Form Submission<\/strong>:\n
\n- Tag Type<\/strong>: Google Analytics (Universal Analytics or GA4 Event)<\/li>\n
- Track Type<\/strong>: Event<\/li>\n
- Category<\/strong>: Form<\/li>\n
- Action<\/strong>: Submit<\/li>\n
- Label<\/strong>: Form Name (you can dynamically capture the form name using variables like
{{Form ID}}<\/code> or {{Form Classes}}<\/code>).<\/li>\n<\/ul>\nExample:<\/p>\n
\n- Category<\/strong>:
Form<\/code><\/li>\n- Action<\/strong>:
Submit<\/code><\/li>\n- Label<\/strong>:
{{Form ID}}<\/code><\/li>\n<\/ul>\n<\/li>\n- Create a Tag for Form Abandonment<\/strong>:\n
\n- Tag Type<\/strong>: Google Analytics (Universal Analytics or GA4 Event)<\/li>\n
- Track Type<\/strong>: Event<\/li>\n
- Category<\/strong>: Form<\/li>\n
- Action<\/strong>: Abandon<\/li>\n
- Label<\/strong>: Form Name or Page URL (capture the specific form or page URL to know which form was abandoned).<\/li>\n<\/ul>\n
Example:<\/p>\n
\n- Category<\/strong>:
Form<\/code><\/li>\n- Action<\/strong>:
Abandon<\/code><\/li>\n- Label<\/strong>:
{{Page URL}}<\/code> or {{Form ID}}<\/code><\/li>\n<\/ul>\n<\/li>\n- Set the Triggers<\/strong>:\n
\n- Attach the form submission trigger<\/strong> to the form completion tag.<\/li>\n
- Attach the form abandonment triggers<\/strong> (focus, blur, or timeout) to the abandonment tag.<\/li>\n<\/ul>\n<\/li>\n
- Save the Tags<\/strong>:\n
\n- Give descriptive names like “Form Submission \u2013 Contact Form” and “Form Abandonment \u2013 Contact Form”.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
<\/span>Step 5: Test Your Tags and Triggers<\/span><\/h4>\nBefore going live, you must test to ensure everything is working correctly.<\/p>\n
\n- Preview Mode<\/strong>: Use GTM\u2019s Preview<\/strong> mode to test the form submission and abandonment tags.<\/li>\n
- Test on Your Website<\/strong>: Open your website with the GTM debug console and perform the following actions:\n
\n- Submit a form and check that the form submission tag<\/strong> fires.<\/li>\n
- Start filling out the form, then leave the page (e.g., by clicking a link or navigating away) and ensure that the form abandonment tag<\/strong> fires.<\/li>\n<\/ul>\n<\/li>\n
- Check Google Analytics<\/strong>: Go to Real-Time<\/strong> in Google Analytics and check if both form submission and abandonment events are being tracked.<\/li>\n<\/ol>\n
<\/span>Step 6: Publish the Container<\/span><\/h4>\nOnce everything is tested and confirmed, publish the GTM container to make the tracking live.<\/p>\n
<\/span>Advanced Form Abandonment Tracking (Optional)<\/span><\/h3>\n\n- Track Partial Form Entries<\/strong>:\n
\n- Use the Focus<\/strong> and Blur<\/strong> triggers to measure specific fields that users fill out before abandoning the form. This can give you insights into which form fields cause the most drop-offs.<\/li>\n<\/ul>\n<\/li>\n
- Track Time Spent on Form<\/strong>:\n