{"id":10648,"date":"2024-11-16T10:26:21","date_gmt":"2024-11-16T10:26:21","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10648"},"modified":"2024-11-16T10:26:21","modified_gmt":"2024-11-16T10:26:21","slug":"how-to-track-email-link-clicks-with-google-tag-manager","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-track-email-link-clicks-with-google-tag-manager\/","title":{"rendered":"How to track email link clicks with Google Tag Manager"},"content":{"rendered":"<p>Tracking email link clicks with Google Tag Manager (GTM) allows you to monitor interactions with links that contain an email address (mailto: links). By setting up a tracking system in GTM, you can gain insights into how often users click on email links, which is particularly valuable for businesses that want to monitor engagement with their contact options.<\/p>\n<p>Here\u2019s a step-by-step guide to set up tracking for email link clicks in Google Tag Manager:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-email-link-clicks-with-google-tag-manager\/#Step_1_Create_a_Trigger_for_Email_Link_Clicks\" title=\"Step 1: Create a Trigger for Email Link Clicks\">Step 1: Create a Trigger for Email Link Clicks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-email-link-clicks-with-google-tag-manager\/#Step_2_Create_a_Tag_to_Track_the_Email_Clicks\" title=\"Step 2: Create a Tag to Track the Email Clicks\">Step 2: Create a Tag to Track the Email Clicks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-email-link-clicks-with-google-tag-manager\/#Step_3_Test_Your_Tag_and_Trigger\" title=\"Step 3: Test Your Tag and Trigger\">Step 3: Test Your Tag and Trigger<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-email-link-clicks-with-google-tag-manager\/#Step_4_Publish_Your_Changes\" title=\"Step 4: Publish Your Changes\">Step 4: Publish Your Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-email-link-clicks-with-google-tag-manager\/#Advanced_Customizations\" title=\"Advanced Customizations\">Advanced Customizations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-email-link-clicks-with-google-tag-manager\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Create_a_Trigger_for_Email_Link_Clicks\"><\/span>Step 1: Create a Trigger for Email Link Clicks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first step in tracking email link clicks is to create a trigger that detects when an email link (mailto:) is clicked on your website.<\/p>\n<ol>\n<li><strong>Open Google Tag Manager<\/strong>:\n<ul>\n<li>Log in to your Google Tag Manager account.<\/li>\n<li>Select the container for the website you want to track email link clicks on.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Go to Triggers<\/strong>:\n<ul>\n<li>In the GTM sidebar, click on <strong>Triggers<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create a New Trigger<\/strong>:\n<ul>\n<li>Click on the <strong>New<\/strong> button to create a new trigger.<\/li>\n<li>In the trigger configuration panel, click on <strong>Trigger Configuration<\/strong> and choose <strong>Click \u2013 Just Links<\/strong> (this type of trigger will activate when any link is clicked).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure the Trigger<\/strong>:\n<ul>\n<li>In the trigger settings, click on <strong>Some Link Clicks<\/strong>.<\/li>\n<li>Under the <strong>Conditions<\/strong> section, set the condition to target mailto links:\n<ul>\n<li>Choose <strong>Click URL<\/strong> as the variable.<\/li>\n<li>Set the condition to <strong>contains<\/strong>.<\/li>\n<li>Enter <code>mailto:<\/code> as the value (this is the standard prefix for email links).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Your trigger will now fire whenever a user clicks a mailto link on your site.<\/p>\n<p>Example:<\/p>\n<ul>\n<li><strong>Click URL<\/strong> contains <code>mailto:<\/code><\/li>\n<\/ul>\n<\/li>\n<li><strong>Save the Trigger<\/strong>:\n<ul>\n<li>Give your trigger a name, such as \u201cEmail Link Click Trigger,\u201d and click <strong>Save<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Create_a_Tag_to_Track_the_Email_Clicks\"><\/span>Step 2: Create a Tag to Track the Email Clicks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that you have a trigger to detect email link clicks, you need to create a tag that will send the click data to your analytics platform (such as Google Analytics) or another tool.<\/p>\n<ol>\n<li><strong>Go to Tags<\/strong>:\n<ul>\n<li>In GTM, navigate to <strong>Tags<\/strong> in the sidebar.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create a New Tag<\/strong>:\n<ul>\n<li>Click on <strong>New<\/strong> to create a new tag.<\/li>\n<li>Choose a tag type depending on your analytics tool. For example, if you&#8217;re using Google Analytics, select <strong>Google Analytics: Universal Analytics<\/strong> as the tag type.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure the Tag<\/strong>:\n<ul>\n<li>Set the tag type to <strong>Event<\/strong>.<\/li>\n<li>Fill in the event fields:\n<ul>\n<li><strong>Category<\/strong>: Email Link Clicks (this is a customizable name that helps you identify the event in your analytics platform).<\/li>\n<li><strong>Action<\/strong>: Click (indicates the action of clicking a link).<\/li>\n<li><strong>Label<\/strong>: You can use the built-in variable <strong>{{Click URL}}<\/strong> to dynamically capture the email address that was clicked. This will allow you to see which email address was clicked in your reports.\n<ul>\n<li>For example, set the label to <code>{{Click URL}}<\/code>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Example configuration for Google Analytics:<\/p>\n<ul>\n<li><strong>Category<\/strong>: Email Link Clicks<\/li>\n<li><strong>Action<\/strong>: Click<\/li>\n<li><strong>Label<\/strong>: {{Click URL}}<\/li>\n<\/ul>\n<\/li>\n<li><strong>Set Up Google Analytics Tracking ID<\/strong>:\n<ul>\n<li>Make sure to specify your <strong>Google Analytics Tracking ID<\/strong> (or use a Google Analytics settings variable if already configured).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Assign the Trigger<\/strong>:\n<ul>\n<li>Under the <strong>Triggering<\/strong> section, click on the <strong>Choose a trigger<\/strong> field and select the trigger you created earlier (e.g., <strong>Email Link Click Trigger<\/strong>).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save the Tag<\/strong>:\n<ul>\n<li>Name your tag (e.g., \u201cTrack Email Link Clicks\u201d).<\/li>\n<li>Click <strong>Save<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Test_Your_Tag_and_Trigger\"><\/span>Step 3: Test Your Tag and Trigger<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before publishing the changes, it\u2019s important to test your configuration in GTM\u2019s <strong>Preview Mode<\/strong> to ensure that the email link click tracking works correctly.<\/p>\n<ol>\n<li><strong>Activate Preview Mode<\/strong>:\n<ul>\n<li>Click the <strong>Preview<\/strong> button in the top-right corner of GTM.<\/li>\n<li>Enter your website\u2019s URL in the Preview Mode setup and click <strong>Start<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Test the Email Link Clicks<\/strong>:\n<ul>\n<li>On your website, click on an email link (mailto: link).<\/li>\n<li>In the GTM Preview Mode panel at the bottom of your screen, check the <strong>Tags<\/strong> and <strong>Triggers<\/strong> sections to ensure that your tag fires when the email link is clicked.<\/li>\n<li>You should see your tag firing and sending data about the clicked email link to Google Analytics (or whichever analytics platform you\u2019ve configured).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Check in Google Analytics<\/strong>:\n<ul>\n<li>Open your Google Analytics account and go to <strong>Real-Time<\/strong> &gt; <strong>Events<\/strong> to see if the email link click event is being tracked in real time.<\/li>\n<li>You should see the <strong>Category<\/strong>, <strong>Action<\/strong>, and <strong>Label<\/strong> values you set up in your tag configuration (e.g., <strong>Email Link Clicks<\/strong>, <strong>Click<\/strong>, and the email address clicked).<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Publish_Your_Changes\"><\/span>Step 4: Publish Your Changes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you have verified that everything is working correctly, you can publish your changes:<\/p>\n<ol>\n<li><strong>Publish the Container<\/strong>:\n<ul>\n<li>In GTM, click on the <strong>Submit<\/strong> button.<\/li>\n<li>Add a version name and description (optional), then click <strong>Publish<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Advanced_Customizations\"><\/span>Advanced Customizations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While the basic setup allows you to track clicks on email links, there are some advanced customizations you can implement:<\/p>\n<ol>\n<li><strong>Track Different Types of Email Links<\/strong>: If you have multiple types of email links (e.g., \u201ccontact us\u201d email, \u201csupport\u201d email), you can further customize your trigger or use custom JavaScript variables to distinguish between them. For example, you can target links with specific email addresses or classes.\n<p>Example:<\/p>\n<ul>\n<li><strong>Click URL<\/strong> contains <code>mailto:support@example.com<\/code><\/li>\n<\/ul>\n<\/li>\n<li><strong>Track Additional Variables<\/strong>: You can also track other information about the link clicked, such as the button or text content. This would require setting up custom JavaScript variables to capture this additional data and passing it to the tag.<\/li>\n<li><strong>Send Data to Multiple Platforms<\/strong>: If you want to send the email link click data to multiple platforms (like Google Analytics, Facebook Pixel, or a CRM), you can create additional tags that fire on the same trigger, each sending data to a different platform.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tracking email link clicks with Google Tag Manager is a powerful way to gain insights into user behavior and interaction with contact links on your website. By setting up a simple <strong>Click \u2013 Just Links<\/strong> trigger and creating an event tag to track the clicks, you can monitor how often users click on email addresses and improve engagement with your contact forms. As with any tracking setup, always make sure to test thoroughly in Preview Mode before publishing your changes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracking email link clicks with Google Tag Manager (GTM) allows you to monitor interactions with links that contain an email address (mailto: links). By setting&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10648","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to track email link clicks with Google Tag Manager - CEOweb Ltd. 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