{"id":10665,"date":"2024-11-18T21:16:50","date_gmt":"2024-11-18T21:16:50","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10665"},"modified":"2024-11-18T21:16:50","modified_gmt":"2024-11-18T21:16:50","slug":"how-to-implement-linkedin-insight-tag-using-google-tag-manager","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-implement-linkedin-insight-tag-using-google-tag-manager\/","title":{"rendered":"How to implement LinkedIn Insight Tag using Google Tag Manager"},"content":{"rendered":"<p>Implementing the <strong>LinkedIn Insight Tag<\/strong> using <strong>Google Tag Manager (GTM)<\/strong> is a straightforward process. The Insight Tag is a JavaScript snippet that enables tracking of conversions, retargeting, and measuring the effectiveness of LinkedIn ads. By integrating it through Google Tag Manager, you can manage your tags without altering the code directly on your website.<\/p>\n<p>Here\u2019s a step-by-step guide to implement the LinkedIn Insight Tag using Google Tag Manager:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-linkedin-insight-tag-using-google-tag-manager\/#Prerequisites\" title=\"Prerequisites:\">Prerequisites:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-linkedin-insight-tag-using-google-tag-manager\/#Step-by-Step_Implementation\" title=\"Step-by-Step Implementation\">Step-by-Step Implementation<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-linkedin-insight-tag-using-google-tag-manager\/#Step_1_Create_a_LinkedIn_Insight_Tag_in_LinkedIn_Campaign_Manager\" title=\"Step 1: Create a LinkedIn Insight Tag in LinkedIn Campaign Manager\">Step 1: Create a LinkedIn Insight Tag in LinkedIn Campaign Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-linkedin-insight-tag-using-google-tag-manager\/#Step_2_Set_Up_the_LinkedIn_Insight_Tag_in_Google_Tag_Manager\" title=\"Step 2: Set Up the LinkedIn Insight Tag in Google Tag Manager\">Step 2: Set Up the LinkedIn Insight Tag in Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-linkedin-insight-tag-using-google-tag-manager\/#Step_3_Test_the_Tag_Implementation\" title=\"Step 3: Test the Tag Implementation\">Step 3: Test the Tag Implementation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-linkedin-insight-tag-using-google-tag-manager\/#Step_4_Publish_the_Container\" title=\"Step 4: Publish the Container\">Step 4: Publish the Container<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-linkedin-insight-tag-using-google-tag-manager\/#Step_5_Verify_the_Implementation_in_LinkedIn_Campaign_Manager\" title=\"Step 5: Verify the Implementation in LinkedIn Campaign Manager\">Step 5: Verify the Implementation in LinkedIn Campaign Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-linkedin-insight-tag-using-google-tag-manager\/#Step_6_Set_Up_Conversion_Tracking_Optional\" title=\"Step 6: Set Up Conversion Tracking (Optional)\">Step 6: Set Up Conversion Tracking (Optional)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-linkedin-insight-tag-using-google-tag-manager\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Prerequisites\"><\/span>Prerequisites:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>LinkedIn Campaign Manager Account<\/strong>: You should have a LinkedIn Campaign Manager account to create and access your Insight Tag.<\/li>\n<li><strong>Google Tag Manager Account<\/strong>: Ensure you have an active GTM account with access to the container for your website.<\/li>\n<li><strong>Admin Access<\/strong>: Make sure you have the necessary admin access to both your GTM and LinkedIn accounts.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step-by-Step_Implementation\"><\/span>Step-by-Step Implementation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Step_1_Create_a_LinkedIn_Insight_Tag_in_LinkedIn_Campaign_Manager\"><\/span>Step 1: Create a LinkedIn Insight Tag in LinkedIn Campaign Manager<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Log into LinkedIn Campaign Manager<\/strong>:\n<ul>\n<li>Go to your LinkedIn Campaign Manager account.<\/li>\n<li>In the top menu, select <strong>Account Assets<\/strong> and then choose <strong>Insight Tag<\/strong> from the dropdown.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Generate the Insight Tag<\/strong>:\n<ul>\n<li>In the <strong>Insight Tag<\/strong> section, click on <strong>Create Insight Tag<\/strong>.<\/li>\n<li>Name your tag (e.g., &#8220;Website Insight Tag&#8221;).<\/li>\n<li>Copy the <strong>JavaScript code<\/strong> that LinkedIn provides. This is the code you will implement in Google Tag Manager.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Step_2_Set_Up_the_LinkedIn_Insight_Tag_in_Google_Tag_Manager\"><\/span>Step 2: Set Up the LinkedIn Insight Tag in Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Log into Google Tag Manager<\/strong>:\n<ul>\n<li>Go to your <strong>Google Tag Manager account<\/strong> and select the container for the website where you want to add the Insight Tag.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create a New Tag<\/strong>:\n<ul>\n<li>In the left sidebar, click on <strong>Tags<\/strong>.<\/li>\n<li>Click the <strong>New<\/strong> button to create a new tag.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure the Tag<\/strong>:\n<ul>\n<li>Choose <strong>Tag Configuration<\/strong> and select <strong>Custom HTML<\/strong> as the tag type.<\/li>\n<li>Paste the <strong>LinkedIn Insight Tag<\/strong> code that you copied from the LinkedIn Campaign Manager into the Custom HTML field.<\/li>\n<li>Make sure to check the box for <strong>Support document.write<\/strong> (if it&#8217;s not already selected).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Set Triggers<\/strong>:\n<ul>\n<li>Click on <strong>Triggering<\/strong> to set when the tag should fire. Typically, you want to fire the Insight Tag on all pages, so:\n<ul>\n<li>Select the <strong>All Pages<\/strong> trigger (this will fire the tag on every page load).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save the Tag<\/strong>:\n<ul>\n<li>After configuring the tag and trigger, click <strong>Save<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Step_3_Test_the_Tag_Implementation\"><\/span>Step 3: Test the Tag Implementation<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Before publishing, it&#8217;s important to test whether the Insight Tag is firing correctly on your website.<\/p>\n<ol>\n<li><strong>Preview the Container<\/strong>:\n<ul>\n<li>In GTM, click on the <strong>Preview<\/strong> button in the top-right corner of the screen. This will activate GTM&#8217;s preview mode on your website.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Visit Your Website<\/strong>:\n<ul>\n<li>Once in preview mode, visit your website in a new browser tab.<\/li>\n<li>You should see the GTM debug panel at the bottom of the page, which shows information about which tags are firing.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Check if the LinkedIn Insight Tag Fires<\/strong>:\n<ul>\n<li>In the GTM debug panel, check if the <strong>LinkedIn Insight Tag<\/strong> is listed under the &#8220;Tags Fired&#8221; section.<\/li>\n<li>If the tag is firing, that means the tag is correctly implemented.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Step_4_Publish_the_Container\"><\/span>Step 4: Publish the Container<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Once you&#8217;ve confirmed the tag is firing correctly:<\/p>\n<ol>\n<li><strong>Publish the Container<\/strong>:\n<ul>\n<li>Go back to Google Tag Manager.<\/li>\n<li>Click on <strong>Submit<\/strong> in the top-right corner.<\/li>\n<li>Provide a version description and click <strong>Publish<\/strong> to push the changes live on your website.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Step_5_Verify_the_Implementation_in_LinkedIn_Campaign_Manager\"><\/span>Step 5: Verify the Implementation in LinkedIn Campaign Manager<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>To ensure the LinkedIn Insight Tag is working correctly:<\/p>\n<ol>\n<li><strong>Log into LinkedIn Campaign Manager<\/strong>:\n<ul>\n<li>Go to the <strong>Insight Tag<\/strong> section under <strong>Account Assets<\/strong> in LinkedIn Campaign Manager.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Check for Tag Status<\/strong>:\n<ul>\n<li>LinkedIn will show the status of your Insight Tag. If it&#8217;s correctly installed, you should see <strong>&#8220;Active&#8221;<\/strong> next to your tag.<\/li>\n<li>It may take a few hours for data to start appearing, so don&#8217;t worry if you don\u2019t see immediate results.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Step_6_Set_Up_Conversion_Tracking_Optional\"><\/span>Step 6: Set Up Conversion Tracking (Optional)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>After implementing the Insight Tag, you can also set up <strong>conversion tracking<\/strong> for your LinkedIn ads. To do this:<\/p>\n<ol>\n<li>Go to <strong>Account Assets<\/strong> in LinkedIn Campaign Manager.<\/li>\n<li>Select <strong>Conversion Tracking<\/strong> and click <strong>Create a Conversion<\/strong>.<\/li>\n<li>Define your conversion (e.g., form submission, page visit).<\/li>\n<li>LinkedIn will provide you with additional tracking parameters (e.g., event code) that you can add to your GTM setup to track specific actions on your website.<\/li>\n<\/ol>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Implementing the LinkedIn Insight Tag through Google Tag Manager is an efficient way to manage your LinkedIn advertising and tracking setup. By following these steps, you can ensure that your website tracks conversions, engagement, and retargeting opportunities effectively. Using GTM also provides you with the flexibility to manage other tracking scripts and tags without needing to modify the code on your website directly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Implementing the LinkedIn Insight Tag using Google Tag Manager (GTM) is a straightforward process. The Insight Tag is a JavaScript snippet that enables tracking of&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10665","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to implement LinkedIn Insight Tag using Google Tag Manager - CEOweb Ltd. 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