<\/span><\/h3>\nThe Pinterest tag is a JavaScript code snippet provided by Pinterest Ads Manager. It tracks key user actions, such as page visits, signups, or purchases. These actions, called Standard Events<\/strong>, include:<\/p>\n\nPageVisit:<\/strong> Tracks when a user visits a page.<\/li>\nAddToCart:<\/strong> Tracks when a user adds an item to their cart.<\/li>\nCheckout:<\/strong> Tracks when a user completes a purchase.<\/li>\nSignup:<\/strong> Tracks when a user signs up on your site.<\/li>\n<\/ul>\nThe tag consists of a base code<\/strong> (always required) and optional event codes<\/strong> (specific to user interactions).<\/p>\n<\/span>2. Prerequisites<\/strong><\/span><\/h3>\nBefore proceeding, ensure the following:<\/p>\n
\nPinterest Business Account:<\/strong> You need a Pinterest Business account to access the Pinterest Ads Manager.<\/li>\nGoogle Tag Manager Account:<\/strong> Your GTM container should already be set up on your website.<\/li>\nWebsite Access:<\/strong> You need access to your website\u2019s GTM container to make updates.<\/li>\nPinterest Tag ID:<\/strong> This ID is unique to your account and available in the Pinterest Ads Manager.<\/li>\n<\/ol>\n<\/span>3. Retrieve Your Pinterest Tag ID<\/strong><\/span><\/h3>\n\nLog in to your Pinterest Ads Manager<\/strong>.<\/li>\nNavigate to Ads<\/strong> > Conversions<\/strong> > Pinterest Tag<\/strong>.<\/li>\nCopy your unique Pinterest Tag ID<\/strong>. This ID will be used in GTM configuration.<\/li>\n<\/ol>\n<\/span>4. Set Up the Pinterest Base Code in GTM<\/strong><\/span><\/h3>\nThe base code is the core part of the Pinterest tag, responsible for initializing tracking on your site.<\/p>\n
<\/span>Step 1: Create a New Tag in GTM<\/strong><\/span><\/h4>\n\nLog in to your GTM account and open your website container.<\/li>\n Go to the Tags<\/strong> section and click New<\/strong>.<\/li>\nName your tag (e.g., “Pinterest Base Code”).<\/li>\n<\/ol>\n<\/span>Step 2: Configure the Tag<\/strong><\/span><\/h4>\n\nIn the Tag Configuration<\/strong> panel, select Custom HTML<\/strong>.<\/li>\nPaste the following Pinterest base code:\n\n
html<\/div>\n
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Copy code<\/button><\/span><\/div>\n<\/div>\n<\/div>\n!function(e){if(!window.pintrk){window.pintrk=function(){window.pintrk.queue.push(Array.prototype.slice.call(arguments))};var n=window.pintrk;n.queue=[],n.version=\"3.0\";var t=document.createElement(\"script\");t.async=!0,t.src=e;var r=document.getElementsByTagName(\"script\")[0];r.parentNode.insertBefore(t,r)}}(\"https:\/\/s.pinimg.com\/ct\/core.js\");<user_email_address<\/span>><\/span>'});Replace 'YOUR_TAG_ID'<\/code> with your Pinterest Tag ID.<\/li>\nThe {em: '<user_email_address>'}<\/code> parameter is optional for tracking email addresses in hashed form for better audience matching.<\/li>\n<\/ol>\n<\/span>Step 3: Add a Trigger<\/strong><\/span><\/h4>\n\nUnder Triggering<\/strong>, click Add Trigger<\/strong> and select All Pages<\/strong>.<\/li>\nThis ensures the base code loads on every page of your site.<\/li>\n<\/ol>\n<\/span>Step 4: Save and Publish<\/strong><\/span><\/h4>\n\nClick Save<\/strong> to save the tag.<\/li>\nSubmit and publish the container to push the changes live.<\/li>\n<\/ol>\n<\/span>5. Add Standard Event Tags<\/strong><\/span><\/h3>\nTo track specific user actions, set up additional tags for Pinterest\u2019s standard events. Let\u2019s use AddToCart<\/strong> as an example.<\/p>\n<\/span>Step 1: Create a New Tag<\/strong><\/span><\/h4>\n\nGo to the Tags<\/strong> section in GTM and click New<\/strong>.<\/li>\nName your tag (e.g., “Pinterest AddToCart Event”).<\/li>\n<\/ol>\n<\/span>Step 2: Configure the Tag<\/strong><\/span><\/h4>\n\nIn the Tag Configuration<\/strong> panel, select Custom HTML<\/strong>.<\/li>\nPaste the event tracking code:\n\n
html<\/div>\n
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Copy code<\/button><\/span><\/div>\n<\/div>\n<\/div>\npintrk('track', 'AddToCart', {Replace the value<\/code> and currency<\/code> with appropriate values for your site.<\/li>\n<\/ol>\n<\/span>Step 3: Add a Trigger<\/strong><\/span><\/h4>\n\nUnder Triggering<\/strong>, click Add Trigger<\/strong>.<\/li>\nCreate a new trigger for the specific event you want to track. For example:\n\nTrigger Type:<\/strong> Choose Click – All Elements<\/strong> or Form Submission<\/strong>, depending on the event.<\/li>\nConditions:<\/strong> Configure conditions to fire the tag only when a user adds an item to their cart.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/span>Step 4: Save and Publish<\/strong><\/span><\/h4>\n\nClick Save<\/strong> to save the tag.<\/li>\nSubmit and publish the container.<\/li>\n<\/ol>\n<\/span>6. Test the Pinterest Tag<\/strong><\/span><\/h3>\nIt\u2019s crucial to verify that your Pinterest tag is working correctly before relying on it for data.<\/p>\n
<\/span>Step 1: Use GTM Preview Mode<\/strong><\/span><\/h4>\n\nIn GTM, click Preview<\/strong> to enable Debug mode.<\/li>\nOpen your website in a new tab to test the tag.<\/li>\n<\/ol>\n<\/span>Step 2: Check Tag Firing<\/strong><\/span><\/h4>\n\nPerform actions on your site, such as visiting a page or adding an item to your cart.<\/li>\n Ensure the Pinterest tag fires as expected by checking the GTM Debug Console.<\/li>\n<\/ol>\n<\/span>Step 3: Use Pinterest Tag Helper<\/strong><\/span><\/h4>\n\nInstall the Pinterest Tag Helper<\/strong> browser extension.<\/li>\nOpen your website and check if the tag and events are firing correctly.<\/li>\n<\/ol>\n<\/span>7. Optimize and Maintain<\/strong><\/span><\/h3>\nOnce the Pinterest tag is live, monitor its performance in Pinterest Ads Manager and make adjustments as needed:<\/p>\n
\nTrack Conversions:<\/strong> Use Ads Manager to review conversion data and audience insights.<\/li>\nRefine Events:<\/strong> Add more event tags or refine triggers to better track key user actions.<\/li>\nMonitor Performance:<\/strong> Regularly test and update the tag to ensure compatibility with site updates.<\/li>\n<\/ol>\n<\/span>Conclusion<\/span><\/h3>\n