{"id":10726,"date":"2024-11-20T20:15:03","date_gmt":"2024-11-20T20:15:03","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10726"},"modified":"2024-11-20T20:15:03","modified_gmt":"2024-11-20T20:15:03","slug":"how-to-implement-google-ads-conversion-linker-tag-using-google-tag-manager","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-implement-google-ads-conversion-linker-tag-using-google-tag-manager\/","title":{"rendered":"How to implement Google Ads conversion linker tag using Google Tag Manager"},"content":{"rendered":"<p>Implementing the Google Ads Conversion Linker Tag using Google Tag Manager (GTM) is essential for ensuring that your Google Ads conversions are tracked accurately, especially when your website uses cookies or if you&#8217;re working with multiple domains. The <strong>Conversion Linker Tag<\/strong> allows Google Ads to associate clicks on your ads with conversions that happen on your website, even across different pages or domains.<\/p>\n<p>Here&#8217;s a step-by-step guide on how to implement the Google Ads Conversion Linker tag using GTM:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-google-ads-conversion-linker-tag-using-google-tag-manager\/#Step_1_Set_Up_Google_Tag_Manager_GTM\" title=\"Step 1: Set Up Google Tag Manager (GTM)\">Step 1: Set Up Google Tag Manager (GTM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-google-ads-conversion-linker-tag-using-google-tag-manager\/#Step_2_Create_a_New_Tag_in_GTM\" title=\"Step 2: Create a New Tag in GTM\">Step 2: Create a New Tag in GTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-google-ads-conversion-linker-tag-using-google-tag-manager\/#Step_3_Set_the_Trigger\" title=\"Step 3: Set the Trigger\">Step 3: Set the Trigger<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-google-ads-conversion-linker-tag-using-google-tag-manager\/#Step_4_Configure_Conversion_Tracking\" title=\"Step 4: Configure Conversion Tracking\">Step 4: Configure Conversion Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-google-ads-conversion-linker-tag-using-google-tag-manager\/#Step_5_Test_the_Implementation\" title=\"Step 5: Test the Implementation\">Step 5: Test the Implementation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-google-ads-conversion-linker-tag-using-google-tag-manager\/#Step_6_Publish_the_Changes\" title=\"Step 6: Publish the Changes\">Step 6: Publish the Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-google-ads-conversion-linker-tag-using-google-tag-manager\/#Step_7_Monitor_and_Validate_in_Google_Ads\" title=\"Step 7: Monitor and Validate in Google Ads\">Step 7: Monitor and Validate in Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-google-ads-conversion-linker-tag-using-google-tag-manager\/#Benefits_of_Using_the_Conversion_Linker_Tag\" title=\"Benefits of Using the Conversion Linker Tag\">Benefits of Using the Conversion Linker Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-google-ads-conversion-linker-tag-using-google-tag-manager\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Set_Up_Google_Tag_Manager_GTM\"><\/span>Step 1: Set Up Google Tag Manager (GTM)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you start, ensure that Google Tag Manager is set up on your website. If you haven&#8217;t already done this, follow these steps:<\/p>\n<ol>\n<li><strong>Create a Google Tag Manager Account<\/strong>:\n<ul>\n<li>Go to <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noopener\">Google Tag Manager<\/a>, sign up or log in, and create a new container for your website.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Install the GTM Snippet<\/strong>:\n<ul>\n<li>After creating the container, GTM provides you with two code snippets that need to be installed on your website. Paste these snippets into the <code>&lt;head&gt;<\/code> and <code>&lt;body&gt;<\/code> sections of your website\u2019s HTML.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Create_a_New_Tag_in_GTM\"><\/span>Step 2: Create a New Tag in GTM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Log into Google Tag Manager<\/strong>:\n<ul>\n<li>Open the GTM account and container where you want to add the Conversion Linker tag.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create a New Tag<\/strong>:\n<ul>\n<li>In the GTM workspace, click on <strong>Tags<\/strong> in the left-hand menu.<\/li>\n<li>Click <strong>New<\/strong> to create a new tag.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure the Tag<\/strong>:\n<ul>\n<li>In the <strong>Tag Configuration<\/strong> section, click on <strong>Tag Type<\/strong>.<\/li>\n<li>Scroll down and select <strong>Google Ads Conversion Linker<\/strong> from the list of tag types.<\/li>\n<\/ul>\n<p>The Conversion Linker tag helps to set first-party cookies for tracking conversions. This is essential for accurate conversion tracking, particularly when users navigate across different domains.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Set_the_Trigger\"><\/span>Step 3: Set the Trigger<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Conversion Linker tag should fire on <strong>all pages<\/strong> where you want to track Google Ads conversions, so you\u2019ll use a <strong>Page View<\/strong> trigger.<\/p>\n<ol>\n<li><strong>Add a Trigger<\/strong>:\n<ul>\n<li>In the <strong>Triggering<\/strong> section, click on <strong>+<\/strong> to add a new trigger.<\/li>\n<li>Choose <strong>All Pages<\/strong>. This ensures that the Conversion Linker tag is fired on every page of your website, allowing it to set the appropriate cookies.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save the Trigger<\/strong>:\n<ul>\n<li>Once you select <strong>All Pages<\/strong>, click <strong>Save<\/strong> to assign the trigger to your Conversion Linker tag.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Configure_Conversion_Tracking\"><\/span>Step 4: Configure Conversion Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To ensure your Google Ads conversion tracking works properly with the Conversion Linker tag, you need to configure your <strong>Google Ads Conversion Tracking<\/strong> tags in GTM.<\/p>\n<p>If you haven\u2019t set up a Google Ads conversion tag, follow these steps:<\/p>\n<ol>\n<li><strong>Create a Google Ads Conversion Tag<\/strong>:\n<ul>\n<li>Go to <strong>Tags<\/strong> in GTM and click on <strong>New<\/strong>.<\/li>\n<li>Choose <strong>Google Ads Conversion Tracking<\/strong> as the tag type.<\/li>\n<li>Enter your <strong>Google Ads Conversion ID<\/strong> and <strong>Conversion Label<\/strong>, which you can find in your Google Ads account under <strong>Tools &amp; Settings &gt; Measurement &gt; Conversions<\/strong>.<\/li>\n<li>Set a <strong>Trigger<\/strong> to fire when a user performs a specific action on your website (e.g., after completing a form or a purchase).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Link the Conversion Linker with Google Ads<\/strong>:\n<ul>\n<li>Make sure the <strong>Conversion Linker Tag<\/strong> and <strong>Google Ads Conversion Tracking Tag<\/strong> are both implemented and correctly configured.<\/li>\n<li>The Conversion Linker tag will automatically associate the user\u2019s click on an ad with the conversion action on your site by setting the necessary cookies.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Test_the_Implementation\"><\/span>Step 5: Test the Implementation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After you set up the Conversion Linker tag and the relevant Google Ads conversion tags, you should test your configuration to ensure that it&#8217;s working as expected.<\/p>\n<ol>\n<li><strong>Preview Mode in GTM<\/strong>:\n<ul>\n<li>In GTM, click on the <strong>Preview<\/strong> button in the upper-right corner to enter <strong>Preview Mode<\/strong>.<\/li>\n<li>Visit your website, and interact with the Google Ads landing page or a conversion action (e.g., completing a purchase or submitting a form).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Check for the Tag Firing<\/strong>:\n<ul>\n<li>While in Preview Mode, use the <strong>Tag Assistant<\/strong> to ensure the Conversion Linker tag fires on all pages.<\/li>\n<li>You should also confirm that the <strong>Google Ads Conversion Tracking Tag<\/strong> fires when a conversion action is performed.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Use Google Tag Assistant (Chrome Extension)<\/strong>:\n<ul>\n<li>You can also use the <strong>Google Tag Assistant<\/strong> browser extension to check if the <strong>Conversion Linker<\/strong> tag and other Google Ads tags are firing correctly on your website.<\/li>\n<li>Tag Assistant will show you the fired tags and indicate if there are any issues.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Publish_the_Changes\"><\/span>Step 6: Publish the Changes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you&#8217;ve confirmed that the tags are firing correctly:<\/p>\n<ol>\n<li><strong>Submit the Container<\/strong>:\n<ul>\n<li>In Google Tag Manager, click <strong>Submit<\/strong> in the top-right corner to publish the changes.<\/li>\n<li>Add a version name and description (e.g., &#8220;Implemented Google Ads Conversion Linker&#8221;) before clicking <strong>Publish<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Monitor_and_Validate_in_Google_Ads\"><\/span>Step 7: Monitor and Validate in Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, ensure that your conversions are being tracked accurately by checking the Google Ads interface:<\/p>\n<ol>\n<li><strong>Check Google Ads<\/strong>:\n<ul>\n<li>In your Google Ads account, navigate to <strong>Tools &amp; Settings &gt; Measurement &gt; Conversions<\/strong>.<\/li>\n<li>Here, you should see conversion data for the actions you are tracking (e.g., form submissions, purchases, etc.).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Wait for Data<\/strong>:\n<ul>\n<li>It may take some time for conversion data to populate, especially if you&#8217;re in a low-traffic period. However, once data starts coming in, you can verify that conversions are being recorded accurately and attributed correctly to the Google Ads campaigns.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Benefits_of_Using_the_Conversion_Linker_Tag\"><\/span>Benefits of Using the Conversion Linker Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Improved Conversion Tracking<\/strong>: The Conversion Linker tag ensures that conversions are attributed correctly even if the user navigates across multiple pages or domains before converting. It sets first-party cookies that track the user&#8217;s interaction with your Google Ads campaign.<\/li>\n<li><strong>Cross-Domain Tracking<\/strong>: If you use multiple domains (e.g., separate checkout domain), the Conversion Linker tag can help in tracking conversions across these domains.<\/li>\n<li><strong>Accurate Attribution<\/strong>: Without the Conversion Linker, your conversion tracking might lose the link between the click on your ad and the conversion on your site. The Conversion Linker helps retain this connection, providing more accurate reporting.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Google Ads Conversion Linker tag is a powerful tool for ensuring that conversions are tracked accurately across your website, even when using multiple domains or when users navigate across different pages. By using Google Tag Manager to implement the Conversion Linker tag, you can improve the accuracy of your Google Ads conversion tracking and enhance the performance of your advertising campaigns. Always test your implementation thoroughly and monitor conversion data to ensure everything is set up correctly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Implementing the Google Ads Conversion Linker Tag using Google Tag Manager (GTM) is essential for ensuring that your Google Ads conversions are tracked accurately, especially&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10726","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to implement Google Ads conversion linker tag using Google Tag Manager - CEOweb Ltd. 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