{"id":10778,"date":"2024-11-21T20:23:06","date_gmt":"2024-11-21T20:23:06","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10778"},"modified":"2024-11-21T20:23:06","modified_gmt":"2024-11-21T20:23:06","slug":"how-to-set-up-google-tag-manager-on-a-wix-site","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-set-up-google-tag-manager-on-a-wix-site\/","title":{"rendered":"How to set up Google Tag Manager on a Wix site"},"content":{"rendered":"<p>Setting up Google Tag Manager (GTM) on a Wix website involves a few straightforward steps. Wix provides an easy way to add GTM to your website, but it does require some familiarity with GTM&#8217;s basic setup. Here&#8217;s how to do it:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-google-tag-manager-on-a-wix-site\/#Step_1_Create_a_Google_Tag_Manager_Account_If_You_Havent_Already\" title=\"Step 1: Create a Google Tag Manager Account (If You Haven&#8217;t Already)\">Step 1: Create a Google Tag Manager Account (If You Haven&#8217;t Already)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-google-tag-manager-on-a-wix-site\/#Step_2_Add_the_Google_Tag_Manager_Code_to_Your_Wix_Site\" title=\"Step 2: Add the Google Tag Manager Code to Your Wix Site\">Step 2: Add the Google Tag Manager Code to Your Wix Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-google-tag-manager-on-a-wix-site\/#Step_3_Verify_GTM_Installation_on_Your_Wix_Site\" title=\"Step 3: Verify GTM Installation on Your Wix Site\">Step 3: Verify GTM Installation on Your Wix Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-google-tag-manager-on-a-wix-site\/#Step_4_Set_Up_Tags_in_Google_Tag_Manager\" title=\"Step 4: Set Up Tags in Google Tag Manager\">Step 4: Set Up Tags in Google Tag Manager<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-google-tag-manager-on-a-wix-site\/#Example_Add_Google_Analytics_Tag\" title=\"Example: Add Google Analytics Tag\">Example: Add Google Analytics Tag<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-google-tag-manager-on-a-wix-site\/#Step_5_Publish_Changes_in_GTM\" title=\"Step 5: Publish Changes in GTM\">Step 5: Publish Changes in GTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-google-tag-manager-on-a-wix-site\/#Step_6_Monitor_Performance\" title=\"Step 6: Monitor Performance\">Step 6: Monitor Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-google-tag-manager-on-a-wix-site\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Create_a_Google_Tag_Manager_Account_If_You_Havent_Already\"><\/span>Step 1: Create a Google Tag Manager Account (If You Haven&#8217;t Already)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you don&#8217;t already have a Google Tag Manager account, follow these steps:<\/p>\n<ol>\n<li>Go to <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noopener\">Google Tag Manager<\/a>.<\/li>\n<li>Click on <strong>Create Account<\/strong>.<\/li>\n<li>Enter your account name and country.<\/li>\n<li>Under &#8220;Container Setup,&#8221; choose <strong>Web<\/strong> as the platform and give your container a name (typically your website&#8217;s name).<\/li>\n<li>Click <strong>Create<\/strong> and agree to the terms of service.<\/li>\n<li>After setting up, you\u2019ll be provided with a GTM container ID, which looks like <code>GTM-XXXXXX<\/code>. You&#8217;ll need this ID for the next steps.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Add_the_Google_Tag_Manager_Code_to_Your_Wix_Site\"><\/span>Step 2: Add the Google Tag Manager Code to Your Wix Site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Log into Your Wix Account<\/strong>:\n<ul>\n<li>Open <a href=\"https:\/\/www.wix.com\/\" target=\"_new\" rel=\"noopener\">Wix.com<\/a>, and log in to your Wix account.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Open Your Site in the Wix Editor<\/strong>:\n<ul>\n<li>Go to <strong>My Sites<\/strong> and select the site you want to install GTM on.<\/li>\n<li>Click <strong>Edit Site<\/strong> to open the Wix Editor.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Go to Tracking &amp; Analytics<\/strong>:\n<ul>\n<li>In the left sidebar of the Wix Editor, click on <strong>Settings<\/strong>.<\/li>\n<li>From the drop-down menu, select <strong>Tracking &amp; Analytics<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Add a New Custom Code<\/strong>:\n<ul>\n<li>Click <strong>+ New Tool<\/strong> and choose <strong>Custom<\/strong>.<\/li>\n<li>Select <strong>Custom HTML<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Insert the Google Tag Manager Code<\/strong>:\n<ul>\n<li>In the <strong>Custom HTML<\/strong> box, paste the GTM container code that you copied from Google Tag Manager.\n<ul>\n<li>The code will look like this:\n<div class=\"contain-inline-size rounded-md border-[0.5px] border-token-border-medium relative bg-token-sidebar-surface-primary dark:bg-gray-950\">\n<div class=\"flex items-center text-token-text-secondary px-4 py-2 text-xs font-sans justify-between rounded-t-md h-9 bg-token-sidebar-surface-primary dark:bg-token-main-surface-secondary select-none\">html<\/div>\n<div class=\"sticky top-9 md:top-[5.75rem]\">\n<div class=\"absolute bottom-0 right-2 flex h-9 items-center\">\n<div class=\"flex items-center rounded bg-token-sidebar-surface-primary px-2 font-sans text-xs text-token-text-secondary dark:bg-token-main-surface-secondary\"><span class=\"\" data-state=\"closed\"><button class=\"flex gap-1 items-center select-none py-1\">Copy code<\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"!whitespace-pre hljs language-html\"><span class=\"hljs-comment\">&lt;!-- Google Tag Manager --&gt;<\/span><br \/>\n<span class=\"hljs-tag\">&lt;<span class=\"hljs-name\">script<\/span>&gt;<\/span><span class=\"javascript\">(<span class=\"hljs-keyword\">function<\/span>(<span class=\"hljs-params\">w,d,s,l,i<\/span>){w[l]=w[l]||[];w[l].<span class=\"hljs-title function_\">push<\/span>({<span class=\"hljs-string\">'gtm.start'<\/span>:<br \/>\n<span class=\"hljs-keyword\">new<\/span> <span class=\"hljs-title class_\">Date<\/span>().<span class=\"hljs-title function_\">getTime<\/span>(),<span class=\"hljs-attr\">event<\/span>:<span class=\"hljs-string\">'gtm.js'<\/span>});<span class=\"hljs-keyword\">var<\/span> f=d.<span class=\"hljs-title function_\">getElementsByTagName<\/span>(s)[<span class=\"hljs-number\">0<\/span>],<br \/>\nj=d.<span class=\"hljs-title function_\">createElement<\/span>(s),dl=l!=<span class=\"hljs-string\">'dataLayer'<\/span>?<span class=\"hljs-string\">'&amp;l='<\/span>+<span class=\"hljs-attr\">l<\/span>:<span class=\"hljs-string\">''<\/span>;j.<span class=\"hljs-property\">async<\/span>=<span class=\"hljs-literal\">true<\/span>;j.<span class=\"hljs-property\">src<\/span>=<br \/>\n<span class=\"hljs-string\">'https:\/\/www.googletagmanager.com\/gtm.js?id='<\/span>+i+dl;f.<span class=\"hljs-property\">parentNode<\/span>.<span class=\"hljs-title function_\">insertBefore<\/span>(j,f);<br \/>\n})(<span class=\"hljs-variable language_\">window<\/span>,<span class=\"hljs-variable language_\">document<\/span>,<span class=\"hljs-string\">'script'<\/span>,<span class=\"hljs-string\">'dataLayer'<\/span>,<span class=\"hljs-string\">'GTM-XXXXXX'<\/span>);<\/span><span class=\"hljs-tag\">&lt;\/<span class=\"hljs-name\">script<\/span>&gt;<\/span><br \/>\n<span class=\"hljs-comment\">&lt;!-- End Google Tag Manager --&gt;<\/span><br \/>\n<\/code><\/div>\n<\/div>\n<\/li>\n<li>Be sure to replace <code>GTM-XXXXXX<\/code> with your actual GTM container ID.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Add the Noscript Code<\/strong>:\n<ul>\n<li>Below the previous code, you&#8217;ll also need to add the noscript tag. This tag ensures that GTM still functions for users who have JavaScript disabled.\n<ul>\n<li>The noscript code looks like this:\n<div class=\"contain-inline-size rounded-md border-[0.5px] border-token-border-medium relative bg-token-sidebar-surface-primary dark:bg-gray-950\">\n<div class=\"flex items-center text-token-text-secondary px-4 py-2 text-xs font-sans justify-between rounded-t-md h-9 bg-token-sidebar-surface-primary dark:bg-token-main-surface-secondary select-none\">html<\/div>\n<div class=\"sticky top-9 md:top-[5.75rem]\">\n<div class=\"absolute bottom-0 right-2 flex h-9 items-center\">\n<div class=\"flex items-center rounded bg-token-sidebar-surface-primary px-2 font-sans text-xs text-token-text-secondary dark:bg-token-main-surface-secondary\"><span class=\"\" data-state=\"closed\"><button class=\"flex gap-1 items-center select-none py-1\">Copy code<\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"!whitespace-pre hljs language-html\"><span class=\"hljs-comment\">&lt;!-- Google Tag Manager (noscript) --&gt;<\/span><br \/>\n<span class=\"hljs-tag\">&lt;<span class=\"hljs-name\">noscript<\/span>&gt;<\/span><span class=\"hljs-tag\">&lt;<span class=\"hljs-name\">iframe<\/span> <span class=\"hljs-attr\">src<\/span>=<span class=\"hljs-string\">\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-XXXXXX\"<\/span><br \/>\n<span class=\"hljs-attr\">height<\/span>=<span class=\"hljs-string\">\"0\"<\/span> <span class=\"hljs-attr\">width<\/span>=<span class=\"hljs-string\">\"0\"<\/span> <span class=\"hljs-attr\">style<\/span>=<span class=\"hljs-string\">\"display:none;visibility:hidden\"<\/span>&gt;<\/span><span class=\"hljs-tag\">&lt;\/<span class=\"hljs-name\">iframe<\/span>&gt;<\/span><span class=\"hljs-tag\">&lt;\/<span class=\"hljs-name\">noscript<\/span>&gt;<\/span><br \/>\n<span class=\"hljs-comment\">&lt;!-- End Google Tag Manager (noscript) --&gt;<\/span><br \/>\n<\/code><\/div>\n<\/div>\n<\/li>\n<li>Paste this code directly into the <strong>Body &#8211; End<\/strong> section in the Wix settings.<\/li>\n<li>This ensures the noscript code is added to the correct location on your website.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save the Changes<\/strong>:\n<ul>\n<li>After adding the codes, click <strong>Apply<\/strong> to save the changes.<\/li>\n<li>Close the <strong>Tracking &amp; Analytics<\/strong> settings.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Verify_GTM_Installation_on_Your_Wix_Site\"><\/span>Step 3: Verify GTM Installation on Your Wix Site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Use GTM Preview Mode<\/strong>:\n<ul>\n<li>Go to <strong>Google Tag Manager<\/strong> and click <strong>Preview<\/strong>.<\/li>\n<li>Enter your website&#8217;s URL in the preview mode dialog box and click <strong>Start<\/strong>.<\/li>\n<li>A new tab will open with your Wix site, and you&#8217;ll see the GTM debugging console at the bottom of the screen, showing which tags are fired.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Verify Tags<\/strong>:\n<ul>\n<li>Interact with your site (click on buttons, visit different pages) to verify that the tags configured in GTM fire correctly.<\/li>\n<li>You can also check Google Analytics or other connected platforms (if you\u2019ve set them up) to see if data is being received.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Test with Google Tag Assistant (Optional)<\/strong>:\n<ul>\n<li>You can install the <strong>Google Tag Assistant<\/strong> browser extension to check if Google Tag Manager is properly installed on your site.<\/li>\n<li>The extension will show you if GTM is working and if the tags are firing as expected.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Set_Up_Tags_in_Google_Tag_Manager\"><\/span>Step 4: Set Up Tags in Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once Google Tag Manager is properly installed on your Wix site, you can start adding and configuring tags for tracking purposes. For example, you can add:<\/p>\n<ul>\n<li><strong>Google Analytics Tags<\/strong>: Track page views, events, etc.<\/li>\n<li><strong>Google Ads Conversion Tracking<\/strong>: Track conversions and other interactions.<\/li>\n<li><strong>Facebook Pixel Tags<\/strong>: Track Facebook ad conversions.<\/li>\n<li><strong>Custom HTML Tags<\/strong>: Add scripts from other marketing platforms.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Example_Add_Google_Analytics_Tag\"><\/span>Example: Add Google Analytics Tag<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>In Google Tag Manager, click on <strong>Tags<\/strong> and then <strong>New<\/strong>.<\/li>\n<li>Choose <strong>Google Analytics: Universal Analytics<\/strong>.<\/li>\n<li>Set the tag type to <strong>Page View<\/strong>.<\/li>\n<li>Enter your Google Analytics Tracking ID.<\/li>\n<li>Under <strong>Triggering<\/strong>, select <strong>All Pages<\/strong> (or set a more specific trigger if needed).<\/li>\n<li>Save the tag, and publish the container.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Publish_Changes_in_GTM\"><\/span>Step 5: Publish Changes in GTM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you have your tags set up in GTM:<\/p>\n<ol>\n<li>Click <strong>Submit<\/strong> in Google Tag Manager.<\/li>\n<li>Add a version description (e.g., &#8220;Initial GTM Setup for Wix&#8221;).<\/li>\n<li>Click <strong>Publish<\/strong> to make the tags live on your Wix site.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Monitor_Performance\"><\/span>Step 6: Monitor Performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After setting up GTM on your Wix site, it&#8217;s essential to monitor the performance of your tags and ensure everything is working as expected:<\/p>\n<ol>\n<li><strong>Use Google Analytics<\/strong> to monitor traffic and behavior.<\/li>\n<li><strong>Check GTM Preview Mode<\/strong> and <strong>Google Tag Assistant<\/strong> for troubleshooting.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Setting up Google Tag Manager on a Wix site is a simple process that allows you to manage all your marketing and analytics tags in one place. By following the above steps, you\u2019ll be able to integrate GTM into your Wix site, set up tags like Google Analytics, and track important user interactions on your site efficiently. Once GTM is installed and configured, you can easily update and manage tracking codes without the need to modify the code of your site directly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setting up Google Tag Manager (GTM) on a Wix website involves a few straightforward steps. Wix provides an easy way to add GTM to your&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10778","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to set up Google Tag Manager on a Wix site - CEOweb Ltd. 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