{"id":10795,"date":"2024-11-22T21:12:58","date_gmt":"2024-11-22T21:12:58","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10795"},"modified":"2024-11-22T21:12:58","modified_gmt":"2024-11-22T21:12:58","slug":"how-to-implement-twitter-universal-website-tag-using-google-tag-manager","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-implement-twitter-universal-website-tag-using-google-tag-manager\/","title":{"rendered":"How to implement Twitter Universal Website Tag using Google Tag Manager"},"content":{"rendered":"<p>To implement the <strong>Twitter Universal Website Tag<\/strong> using <strong>Google Tag Manager (GTM)<\/strong>, you need to follow a series of steps to ensure that Twitter\u2019s conversion tracking works properly across your website. The Universal Website Tag (UWT) helps track specific events and actions (like page views, conversions, and other user interactions) on your website and send them to Twitter for advertising optimization and measurement.<\/p>\n<p>Here\u2019s a step-by-step guide on how to implement Twitter&#8217;s Universal Website Tag with Google Tag Manager:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-twitter-universal-website-tag-using-google-tag-manager\/#Step_1_Create_a_Twitter_Ads_Account_and_Get_the_Universal_Website_Tag\" title=\"Step 1: Create a Twitter Ads Account and Get the Universal Website Tag\">Step 1: Create a Twitter Ads Account and Get the Universal Website Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-twitter-universal-website-tag-using-google-tag-manager\/#Step_2_Set_Up_Google_Tag_Manager_GTM\" title=\"Step 2: Set Up Google Tag Manager (GTM)\">Step 2: Set Up Google Tag Manager (GTM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-twitter-universal-website-tag-using-google-tag-manager\/#Step_3_Create_a_Tag_for_Twitter_UWT_in_GTM\" title=\"Step 3: Create a Tag for Twitter UWT in GTM\">Step 3: Create a Tag for Twitter UWT in GTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-twitter-universal-website-tag-using-google-tag-manager\/#Step_4_Set_Up_Additional_Event_Tracking_Optional\" title=\"Step 4: Set Up Additional Event Tracking (Optional)\">Step 4: Set Up Additional Event Tracking (Optional)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-twitter-universal-website-tag-using-google-tag-manager\/#Step_5_Test_Your_Implementation\" title=\"Step 5: Test Your Implementation\">Step 5: Test Your Implementation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-twitter-universal-website-tag-using-google-tag-manager\/#Step_6_Publish_the_Changes\" title=\"Step 6: Publish the Changes\">Step 6: Publish the Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-twitter-universal-website-tag-using-google-tag-manager\/#Step_7_Monitor_Conversions_in_Twitter_Ads\" title=\"Step 7: Monitor Conversions in Twitter Ads\">Step 7: Monitor Conversions in Twitter Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-implement-twitter-universal-website-tag-using-google-tag-manager\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Create_a_Twitter_Ads_Account_and_Get_the_Universal_Website_Tag\"><\/span>Step 1: Create a Twitter Ads Account and Get the Universal Website Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Log in to your Twitter Ads account<\/strong>:\n<ul>\n<li>Go to <a href=\"https:\/\/ads.twitter.com\" target=\"_new\" rel=\"noopener\">Twitter Ads<\/a> and log in with your account.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Access the Pixel Setup<\/strong>:\n<ul>\n<li>In the Twitter Ads Dashboard, navigate to <strong>Tools &gt; Conversion Tracking<\/strong>.<\/li>\n<li>Under <strong>Conversion Tracking<\/strong>, you&#8217;ll find the option to <strong>Create a New Tag<\/strong> or select an existing one. Choose <strong>Universal Website Tag<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Get the Twitter Tag Script<\/strong>:\n<ul>\n<li>After creating a new tag, you\u2019ll be provided with a piece of code that looks similar to this:\n<div class=\"contain-inline-size rounded-md border-[0.5px] border-token-border-medium relative bg-token-sidebar-surface-primary dark:bg-gray-950\">\n<div class=\"flex items-center text-token-text-secondary px-4 py-2 text-xs font-sans justify-between rounded-t-md h-9 bg-token-sidebar-surface-primary dark:bg-token-main-surface-secondary select-none\">javascript<\/div>\n<div class=\"sticky top-9 md:top-[5.75rem]\">\n<div class=\"absolute bottom-0 right-2 flex h-9 items-center\">\n<div class=\"flex items-center rounded bg-token-sidebar-surface-primary px-2 font-sans text-xs text-token-text-secondary dark:bg-token-main-surface-secondary\"><span class=\"\" data-state=\"closed\"><button class=\"flex gap-1 items-center select-none py-1\">Copy code<\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"!whitespace-pre hljs language-javascript\">&lt;script&gt;<br \/>\n  !<span class=\"hljs-keyword\">function<\/span>(<span class=\"hljs-params\">e,t,n,s,u,a<\/span>){e.<span class=\"hljs-property\">twq<\/span>||(s=e.<span class=\"hljs-property\">twq<\/span>=<span class=\"hljs-keyword\">function<\/span>(){s.<span class=\"hljs-property\">exe<\/span>?s.<span class=\"hljs-property\">exe<\/span>.<span class=\"hljs-title function_\">apply<\/span>(s,<span class=\"hljs-variable language_\">arguments<\/span>):s.<span class=\"hljs-property\">queue<\/span>.<span class=\"hljs-title function_\">push<\/span>(<span class=\"hljs-variable language_\">arguments<\/span>);},s.<span class=\"hljs-property\">version<\/span>=<span class=\"hljs-string\">'1'<\/span>,s.<span class=\"hljs-property\">queue<\/span>=[],a=t.<span class=\"hljs-title function_\">createElement<\/span>(n),a.<span class=\"hljs-property\">async<\/span>=!<span class=\"hljs-number\">0<\/span>,a.<span class=\"hljs-property\">src<\/span>=u,a.<span class=\"hljs-property\">charset<\/span>=<span class=\"hljs-string\">'utf-8'<\/span>,a.<span class=\"hljs-property\">type<\/span>=<span class=\"hljs-string\">'text\/javascript'<\/span>,e.<span class=\"hljs-property\">head<\/span>.<span class=\"hljs-title function_\">appendChild<\/span>(a))}(<span class=\"hljs-variable language_\">window<\/span>,<span class=\"hljs-variable language_\">document<\/span>,<span class=\"hljs-string\">'script'<\/span>,<span class=\"hljs-string\">'\/\/static.ads-twitter.com\/uwt.js'<\/span>);<br \/>\n  <span class=\"hljs-title function_\">twq<\/span>(<span class=\"hljs-string\">'init'<\/span>,<span class=\"hljs-string\">'YOUR_TWITTER_PIXEL_ID'<\/span>);<br \/>\n  <span class=\"hljs-title function_\">twq<\/span>(<span class=\"hljs-string\">'track'<\/span>,<span class=\"hljs-string\">'PageView'<\/span>);<br \/>\n&lt;\/script&gt;<br \/>\n<\/code><\/div>\n<\/div>\n<\/li>\n<li>Replace <code>'YOUR_TWITTER_PIXEL_ID'<\/code> with your actual <strong>Twitter Pixel ID<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Set_Up_Google_Tag_Manager_GTM\"><\/span>Step 2: Set Up Google Tag Manager (GTM)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you haven\u2019t already set up GTM on your site, follow these steps:<\/p>\n<ol>\n<li><strong>Sign Up for Google Tag Manager<\/strong>:\n<ul>\n<li>Visit <a href=\"https:\/\/tagmanager.google.com\" target=\"_new\" rel=\"noopener\">Google Tag Manager<\/a> and create an account.<\/li>\n<li>Set up a new container and choose the platform (e.g., Web).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Install GTM Snippet<\/strong>:\n<ul>\n<li>After setting up the container, you\u2019ll receive two snippets of code: one for the <code>&lt;head&gt;<\/code> and one for the <code>&lt;body&gt;<\/code>.<\/li>\n<li>Add the GTM snippets to your website\u2019s code, ensuring it\u2019s installed on all pages where you want to track user interactions.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Create_a_Tag_for_Twitter_UWT_in_GTM\"><\/span>Step 3: Create a Tag for Twitter UWT in GTM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now, you&#8217;ll create a tag within GTM to implement the Twitter Universal Website Tag on your website:<\/p>\n<ol>\n<li><strong>Log in to GTM<\/strong>:\n<ul>\n<li>Open <a href=\"https:\/\/tagmanager.google.com\" target=\"_new\" rel=\"noopener\">Google Tag Manager<\/a> and select the container for your website.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create a New Tag<\/strong>:\n<ul>\n<li>In GTM, click on <strong>Tags<\/strong> in the left-hand menu, then click the <strong>New<\/strong> button to create a new tag.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Choose Tag Type<\/strong>:\n<ul>\n<li>Select <strong>Custom HTML Tag<\/strong>. This will allow you to paste the custom Twitter UWT script.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Paste the Twitter UWT Script<\/strong>:\n<ul>\n<li>In the HTML section, paste the <strong>Universal Website Tag<\/strong> script you copied from Twitter (from Step 1).\n<div class=\"contain-inline-size rounded-md border-[0.5px] border-token-border-medium relative bg-token-sidebar-surface-primary dark:bg-gray-950\">\n<div class=\"flex items-center text-token-text-secondary px-4 py-2 text-xs font-sans justify-between rounded-t-md h-9 bg-token-sidebar-surface-primary dark:bg-token-main-surface-secondary select-none\">javascript<\/div>\n<div class=\"sticky top-9 md:top-[5.75rem]\">\n<div class=\"absolute bottom-0 right-2 flex h-9 items-center\">\n<div class=\"flex items-center rounded bg-token-sidebar-surface-primary px-2 font-sans text-xs text-token-text-secondary dark:bg-token-main-surface-secondary\"><span class=\"\" data-state=\"closed\"><button class=\"flex gap-1 items-center select-none py-1\">Copy code<\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"!whitespace-pre hljs language-javascript\">&lt;script&gt;<br \/>\n  !<span class=\"hljs-keyword\">function<\/span>(<span class=\"hljs-params\">e,t,n,s,u,a<\/span>){e.<span class=\"hljs-property\">twq<\/span>||(s=e.<span class=\"hljs-property\">twq<\/span>=<span class=\"hljs-keyword\">function<\/span>(){s.<span class=\"hljs-property\">exe<\/span>?s.<span class=\"hljs-property\">exe<\/span>.<span class=\"hljs-title function_\">apply<\/span>(s,<span class=\"hljs-variable language_\">arguments<\/span>):s.<span class=\"hljs-property\">queue<\/span>.<span class=\"hljs-title function_\">push<\/span>(<span class=\"hljs-variable language_\">arguments<\/span>);},s.<span class=\"hljs-property\">version<\/span>=<span class=\"hljs-string\">'1'<\/span>,s.<span class=\"hljs-property\">queue<\/span>=[],a=t.<span class=\"hljs-title function_\">createElement<\/span>(n),a.<span class=\"hljs-property\">async<\/span>=!<span class=\"hljs-number\">0<\/span>,a.<span class=\"hljs-property\">src<\/span>=u,a.<span class=\"hljs-property\">charset<\/span>=<span class=\"hljs-string\">'utf-8'<\/span>,a.<span class=\"hljs-property\">type<\/span>=<span class=\"hljs-string\">'text\/javascript'<\/span>,e.<span class=\"hljs-property\">head<\/span>.<span class=\"hljs-title function_\">appendChild<\/span>(a))}(<span class=\"hljs-variable language_\">window<\/span>,<span class=\"hljs-variable language_\">document<\/span>,<span class=\"hljs-string\">'script'<\/span>,<span class=\"hljs-string\">'\/\/static.ads-twitter.com\/uwt.js'<\/span>);<br \/>\n  <span class=\"hljs-title function_\">twq<\/span>(<span class=\"hljs-string\">'init'<\/span>,<span class=\"hljs-string\">'YOUR_TWITTER_PIXEL_ID'<\/span>);<br \/>\n  <span class=\"hljs-title function_\">twq<\/span>(<span class=\"hljs-string\">'track'<\/span>,<span class=\"hljs-string\">'PageView'<\/span>);<br \/>\n&lt;\/script&gt;<br \/>\n<\/code><\/div>\n<\/div>\n<\/li>\n<li><strong>Important<\/strong>: Replace <code>'YOUR_TWITTER_PIXEL_ID'<\/code> with the actual pixel ID you got from Twitter.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Set the Trigger for the Tag<\/strong>:\n<ul>\n<li>For tracking <strong>page views<\/strong>, create a <strong>Page View Trigger<\/strong> to fire this tag on all pages.\n<ul>\n<li>To do this, click on the <strong>Triggering<\/strong> section of the tag and choose <strong>All Pages<\/strong> as the trigger.<\/li>\n<\/ul>\n<\/li>\n<li>If you want to track specific actions (such as purchases, form submissions, or other conversions), you\u2019ll create custom triggers for those events later (covered in Step 4).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save the Tag<\/strong>:\n<ul>\n<li>Once you\u2019ve set the script and trigger, click <strong>Save<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Set_Up_Additional_Event_Tracking_Optional\"><\/span>Step 4: Set Up Additional Event Tracking (Optional)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want to track more than just page views, you can implement additional event tracking (such as purchases, form submissions, or button clicks) to capture specific actions on your website.<\/p>\n<ol>\n<li><strong>Track a Custom Event (e.g., Purchase)<\/strong>:\n<ul>\n<li>Create a new <strong>Custom HTML Tag<\/strong> for the event (e.g., purchase, sign-ups, or button clicks).<\/li>\n<li>For a purchase event, the script would look like this:\n<div class=\"contain-inline-size rounded-md border-[0.5px] border-token-border-medium relative bg-token-sidebar-surface-primary dark:bg-gray-950\">\n<div class=\"flex items-center text-token-text-secondary px-4 py-2 text-xs font-sans justify-between rounded-t-md h-9 bg-token-sidebar-surface-primary dark:bg-token-main-surface-secondary select-none\">javascript<\/div>\n<div class=\"sticky top-9 md:top-[5.75rem]\">\n<div class=\"absolute bottom-0 right-2 flex h-9 items-center\">\n<div class=\"flex items-center rounded bg-token-sidebar-surface-primary px-2 font-sans text-xs text-token-text-secondary dark:bg-token-main-surface-secondary\"><span class=\"\" data-state=\"closed\"><button class=\"flex gap-1 items-center select-none py-1\">Copy code<\/button><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"!whitespace-pre hljs language-javascript\">&lt;script&gt;<br \/>\n  <span class=\"hljs-title function_\">twq<\/span>(<span class=\"hljs-string\">'track'<\/span>, <span class=\"hljs-string\">'Purchase'<\/span>, {<br \/>\n    <span class=\"hljs-string\">'value'<\/span>: {{<span class=\"hljs-title class_\">Transaction<\/span> <span class=\"hljs-title class_\">Value<\/span>}},  <span class=\"hljs-comment\">\/\/ Transaction amount (replace with your dynamic variable)<\/span><br \/>\n    <span class=\"hljs-string\">'currency'<\/span>: <span class=\"hljs-string\">'USD'<\/span>  <span class=\"hljs-comment\">\/\/ Set the currency, e.g., USD or EUR<\/span><br \/>\n  });<br \/>\n&lt;\/script&gt;<br \/>\n<\/code><\/div>\n<\/div>\n<\/li>\n<li>Replace <code>{{Transaction Value}}<\/code> with your dynamic variable (you can pull this data from your eCommerce platform or use GTM variables).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Set the Trigger for Custom Event<\/strong>:\n<ul>\n<li>Create a trigger for the specific action, such as a <strong>Click Trigger<\/strong> for a purchase button or a <strong>Form Submission Trigger<\/strong> for sign-ups.<\/li>\n<li>Select the appropriate trigger based on the event you want to track.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save the Tag<\/strong>:\n<ul>\n<li>Once the custom event script and trigger are configured, click <strong>Save<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Test_Your_Implementation\"><\/span>Step 5: Test Your Implementation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After setting up the tag and triggers, use the <strong>Preview Mode<\/strong> in Google Tag Manager to test if the tag fires properly:<\/p>\n<ol>\n<li>In GTM, click on <strong>Preview<\/strong> to activate the debug mode.<\/li>\n<li>Load your website in a new tab with the debug panel open.<\/li>\n<li>Check if the <strong>Twitter UWT<\/strong> tag fires correctly by performing the actions you want to track (e.g., page views, clicks, purchases).<\/li>\n<li>Verify that the <strong>page view<\/strong> and any custom event tags (like purchases or clicks) show up as expected in the <strong>Preview<\/strong> mode.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Publish_the_Changes\"><\/span>Step 6: Publish the Changes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you\u2019ve verified that everything works correctly in Preview Mode, it\u2019s time to publish the changes:<\/p>\n<ol>\n<li>In Google Tag Manager, click on <strong>Submit<\/strong> to publish your new tag and triggers.<\/li>\n<li>Your Twitter Universal Website Tag is now live on your website.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Monitor_Conversions_in_Twitter_Ads\"><\/span>Step 7: Monitor Conversions in Twitter Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once your Universal Website Tag is properly implemented and the data is flowing, you can monitor the performance of your ads and conversions in the <strong>Twitter Ads Manager<\/strong> under the <strong>Conversion Tracking<\/strong> section. You\u2019ll see metrics related to the events you\u2019ve set up (e.g., page views, purchases, or form submissions).<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Implementing the <strong>Twitter Universal Website Tag<\/strong> using Google Tag Manager is a straightforward process. By following the steps above, you can track conversions and key events on your website without modifying the website\u2019s code directly. GTM allows you to manage and deploy this tag easily, while enabling you to track user behavior, optimize Twitter ad campaigns, and measure your return on investment (ROI).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To implement the Twitter Universal Website Tag using Google Tag Manager (GTM), you need to follow a series of steps to ensure that Twitter\u2019s conversion&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10795","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to implement Twitter Universal Website Tag using Google Tag Manager - CEOweb Ltd. 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