{"id":10810,"date":"2024-11-22T21:25:35","date_gmt":"2024-11-22T21:25:35","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=10810"},"modified":"2024-11-22T21:25:35","modified_gmt":"2024-11-22T21:25:35","slug":"how-to-use-google-tag-manager-for-tracking-amp-pages","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-tracking-amp-pages\/","title":{"rendered":"How to use Google Tag Manager for tracking AMP pages"},"content":{"rendered":"<p>Using Google Tag Manager (GTM) for tracking AMP (Accelerated Mobile Pages) pages requires special consideration due to AMP&#8217;s restrictions and the unique structure of its pages. AMP pages load quickly and are optimized for mobile devices, but they limit the use of traditional JavaScript and external scripts. Fortunately, Google Tag Manager supports AMP pages through the use of the <strong>AMP container<\/strong> and specific tags that are compatible with AMP&#8217;s limitations.<\/p>\n<p>Here\u2019s how you can set up Google Tag Manager to track AMP pages effectively:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-tracking-amp-pages\/#Step_1_Create_an_AMP_Container_in_Google_Tag_Manager\" title=\"Step 1: Create an AMP Container in Google Tag Manager\">Step 1: Create an AMP Container in Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-tracking-amp-pages\/#Step_2_Implement_AMP-Specific_Tags\" title=\"Step 2: Implement AMP-Specific Tags\">Step 2: Implement AMP-Specific Tags<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-tracking-amp-pages\/#Using_AMP_Tags_in_GTM\" title=\"Using AMP Tags in GTM\">Using AMP Tags in GTM<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-tracking-amp-pages\/#Step_3_Configure_Triggers_for_AMP_Pages\" title=\"Step 3: Configure Triggers for AMP Pages\">Step 3: Configure Triggers for AMP Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-tracking-amp-pages\/#Step_4_Test_Your_Tags_and_Triggers\" title=\"Step 4: Test Your Tags and Triggers\">Step 4: Test Your Tags and Triggers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-tracking-amp-pages\/#Step_5_Implement_Advanced_Tracking_for_AMP_Optional\" title=\"Step 5: Implement Advanced Tracking for AMP (Optional)\">Step 5: Implement Advanced Tracking for AMP (Optional)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-tracking-amp-pages\/#Step_6_Publish_the_Container\" title=\"Step 6: Publish the Container\">Step 6: Publish the Container<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-tag-manager-for-tracking-amp-pages\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Create_an_AMP_Container_in_Google_Tag_Manager\"><\/span>Step 1: Create an AMP Container in Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AMP pages require a special GTM container that is specifically designed for AMP. This container is lightweight and compliant with AMP\u2019s restrictions, allowing you to add tags that work in the AMP environment.<\/p>\n<ol>\n<li><strong>Create a New GTM Container<\/strong>:\n<ul>\n<li>Log into your <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noopener\">Google Tag Manager account<\/a>.<\/li>\n<li>Click on <strong>Create Account<\/strong> (if you don\u2019t have one set up yet).<\/li>\n<li>In the container setup, select <strong>Web<\/strong> as the platform.<\/li>\n<li>Choose <strong>AMP<\/strong> as the container type.<\/li>\n<li>Name the container according to your AMP website or page (e.g., <code>example.com - AMP<\/code>).<\/li>\n<li>Once created, GTM will generate an AMP-compatible container code that you need to implement on your AMP pages.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Add GTM Code to AMP Pages<\/strong>:\n<ul>\n<li>GTM provides you with an AMP-specific code that you need to add to the <code>&lt;head&gt;<\/code> and <code>&lt;body&gt;<\/code> sections of your AMP pages. This code will enable GTM to load and manage tags properly within AMP constraints.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Implement_AMP-Specific_Tags\"><\/span>Step 2: Implement AMP-Specific Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Due to the AMP restrictions on custom JavaScript, Google Tag Manager will not allow traditional tags such as Google Analytics via standard JavaScript snippets. Instead, GTM provides AMP-compatible tags that you can use for tracking and other functions.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Using_AMP_Tags_in_GTM\"><\/span><strong>Using AMP Tags in GTM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Here\u2019s how to configure tracking tags in GTM for AMP pages:<\/p>\n<ol>\n<li><strong>Google Analytics (AMP Version)<\/strong>:\n<ul>\n<li>GTM has a built-in tag for AMP pages to track user interactions via <strong>Google Analytics<\/strong>. You need to use the AMP Analytics tag instead of the standard Google Analytics tag.<\/li>\n<\/ul>\n<p><strong>Steps to Add AMP Analytics Tag:<\/strong><\/p>\n<ul>\n<li>In your GTM container, click on <strong>Tags<\/strong> &gt; <strong>New<\/strong>.<\/li>\n<li>Choose <strong>AMP Analytics<\/strong> as the tag type.<\/li>\n<li>Configure the Google Analytics Tracking ID (e.g., UA-XXXXXX-X for Universal Analytics or a GA4 measurement ID for GA4).<\/li>\n<li>Under <strong>Tracking Type<\/strong>, choose the relevant option (e.g., Pageview).<\/li>\n<li>Add any custom dimensions or metrics that you might need.<\/li>\n<li>Set up triggers for when the tag should fire. For instance, you can use the &#8220;All Pages&#8221; trigger to track pageviews across all AMP pages.<\/li>\n<\/ul>\n<\/li>\n<li><strong>AMP Click Tracking<\/strong>:\n<ul>\n<li>If you want to track clicks on AMP elements (e.g., links, buttons), use the <strong>AMP Click Analytics<\/strong> tag.<\/li>\n<\/ul>\n<p><strong>Steps to Add Click Tracking<\/strong>:<\/p>\n<ul>\n<li>Create a new tag in your GTM container.<\/li>\n<li>Select <strong>AMP Click Analytics<\/strong> as the tag type.<\/li>\n<li>Set the <strong>Click Selector<\/strong> (the CSS selector for the element you want to track, such as a link or button).<\/li>\n<li>Configure any necessary event parameters (e.g., category, action, label) to organize your data in Google Analytics or another analytics platform.<\/li>\n<li>Set the trigger to <strong>Click Trigger<\/strong>, which will fire whenever the selected element is clicked on your AMP page.<\/li>\n<\/ul>\n<\/li>\n<li><strong>AMP Form Tracking<\/strong>:\n<ul>\n<li>To track form submissions on AMP pages, use the <strong>AMP Form Analytics<\/strong> tag.<\/li>\n<li>Follow similar steps as for click tracking but configure the form selector and form submission trigger.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Custom Event Tracking<\/strong>:\n<ul>\n<li>For any custom events you want to track, you can set up <strong>AMP Custom Event Tags<\/strong>.<\/li>\n<li>Define the event category, action, and label, and trigger it on a specific user interaction (e.g., a button press or form submission).<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Configure_Triggers_for_AMP_Pages\"><\/span>Step 3: Configure Triggers for AMP Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Triggers in Google Tag Manager are used to define when and where a tag should fire. For AMP pages, triggers are typically based on user interactions or page views.<\/p>\n<ol>\n<li><strong>Pageview Trigger<\/strong>:\n<ul>\n<li>This is used to fire tags when an AMP page is loaded. Set the trigger to <strong>Pageview<\/strong> or <strong>AMP Pageview<\/strong> to capture standard page visits.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Click Triggers<\/strong>:\n<ul>\n<li>Use <strong>Click<\/strong> triggers to fire tags when users click on AMP elements (such as links or buttons). You can specify which elements to track by using CSS selectors (e.g., track clicks on specific buttons or links).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Form Submission Trigger<\/strong>:\n<ul>\n<li>To track form submissions, set up a trigger that activates when a user submits a form. You can use a form selector and specify the actions for tracking form submissions.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Custom Event Trigger<\/strong>:\n<ul>\n<li>For advanced tracking needs, you can create custom events that fire based on specific user actions. This might include interactions such as scrolling, video plays, or other non-standard events.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Test_Your_Tags_and_Triggers\"><\/span>Step 4: Test Your Tags and Triggers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once your GTM container is configured for AMP, it\u2019s essential to test the setup thoroughly to ensure that your tags are firing correctly and that data is being collected as expected.<\/p>\n<ol>\n<li><strong>Preview Mode<\/strong>:\n<ul>\n<li>GTM offers a <strong>Preview Mode<\/strong> where you can test your AMP tags before they go live. This tool lets you view which tags fire on specific pages and verify that triggers are working as expected.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Google Analytics Real-Time Reports<\/strong>:\n<ul>\n<li>After setting up Google Analytics tracking, use the <strong>Real-Time Reports<\/strong> in Google Analytics to monitor live data. This will help confirm that your AMP tags are sending data correctly.<\/li>\n<\/ul>\n<\/li>\n<li><strong>AMP Validation<\/strong>:\n<ul>\n<li>AMP pages need to pass AMP validation to work properly. Use the <a target=\"_new\" rel=\"noopener\">AMP Validator<\/a> to ensure that your AMP pages are compliant with AMP standards and that the GTM container and tags are integrated correctly.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Implement_Advanced_Tracking_for_AMP_Optional\"><\/span>Step 5: Implement Advanced Tracking for AMP (Optional)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In addition to basic tracking, you might want to set up more advanced tracking features for your AMP pages.<\/p>\n<ol>\n<li><strong>Track Dynamic Content<\/strong>:\n<ul>\n<li>If your AMP pages include dynamic content (e.g., infinite scroll, AJAX-loaded content), you\u2019ll need to adjust your tags and triggers to account for those changes. AMP allows you to track user interactions with dynamic content by using custom events or specific AMP components.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Enhanced E-commerce Tracking<\/strong>:\n<ul>\n<li>If you\u2019re running an e-commerce site on AMP, you can set up <strong>Enhanced E-commerce<\/strong> tracking through Google Analytics using the AMP E-commerce tags in GTM. This involves tracking events such as product views, add-to-cart actions, and purchases.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Custom Dimensions and Metrics<\/strong>:\n<ul>\n<li>You can capture custom data (such as user IDs, product categories, etc.) using custom dimensions and metrics in Google Analytics. These values can be pushed to GTM using AMP\u2019s custom variables and passed to Google Analytics for detailed reporting.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Publish_the_Container\"><\/span>Step 6: Publish the Container<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After testing and ensuring everything is working as expected, publish your Google Tag Manager container for AMP pages.<\/p>\n<ol>\n<li><strong>Publish the Container<\/strong>:\n<ul>\n<li>Once you&#8217;re satisfied with the setup, click the <strong>Submit<\/strong> button in GTM to publish your container.<\/li>\n<li>GTM will update the AMP container across all pages where the GTM code is installed.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tracking AMP pages using Google Tag Manager requires using the AMP-specific container and tags. While AMP pages limit the use of JavaScript, GTM offers AMP-compatible tags like <strong>AMP Analytics<\/strong>, <strong>AMP Click Analytics<\/strong>, and <strong>AMP Form Analytics<\/strong> to track user interactions. By configuring proper triggers, testing the tags, and ensuring compliance with AMP standards, you can successfully implement tracking for your AMP pages and gather valuable user data for analytics and marketing purposes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using Google Tag Manager (GTM) for tracking AMP (Accelerated Mobile Pages) pages requires special consideration due to AMP&#8217;s restrictions and the unique structure of its&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10810","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use Google Tag Manager for tracking AMP pages - CEOweb Ltd. 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