{"id":111,"date":"2022-12-15T13:23:13","date_gmt":"2022-12-15T13:23:13","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=111"},"modified":"2022-12-15T13:23:13","modified_gmt":"2022-12-15T13:23:13","slug":"new-identifiers-present-a-watershed-moment-in-marketing","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/new-identifiers-present-a-watershed-moment-in-marketing\/","title":{"rendered":"New Identifiers Present a \u2018Watershed Moment in Marketing\u2019"},"content":{"rendered":"

Since Google announced plans to deprecate third-party cookies in Chrome, we’ve seen a number of cookie-alternative identity solutions emerge. As more players enter the space, figuring out how to segment and measure audiences is becoming increasingly convoluted. Delphine Hernoux, chief data and analytics officer at Wavemaker, and Joe Anthony, chief executive and founder at Hero…<\/p>\n

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Since Google announced plans to deprecate third-party cookies in Chrome, we’ve seen a number of cookie-alternative identity solutions emerge. As more players enter the space,…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[5,4],"class_list":["post-111","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-adweek-feed","tag-ifttt"],"yoast_head":"\nNew Identifiers Present a \u2018Watershed Moment in Marketing\u2019 - CEOweb Ltd. 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