{"id":12258,"date":"2025-01-04T18:44:52","date_gmt":"2025-01-04T18:44:52","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=12258"},"modified":"2025-01-04T18:44:52","modified_gmt":"2025-01-04T18:44:52","slug":"how-to-write-persuasive-product-descriptions-that-increase-sales","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/","title":{"rendered":"How to write persuasive product descriptions that increase sales"},"content":{"rendered":"<p>Writing persuasive product descriptions is one of the most effective ways to convert browsing customers into buyers. A compelling product description not only informs the customer about the product but also convinces them that it meets their needs and solves their problems. Here\u2019s how to craft product descriptions that not only capture attention but also drive sales:<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#1_Understand_Your_Target_Audience\" title=\"1. Understand Your Target Audience\">1. Understand Your Target Audience<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#Best_Practices\" title=\"Best Practices:\">Best Practices:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#2_Use_Clear_and_Concise_Language\" title=\"2. Use Clear and Concise Language\">2. Use Clear and Concise Language<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#Best_Practices-2\" title=\"Best Practices:\">Best Practices:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#3_Focus_on_Benefits_Not_Just_Features\" title=\"3. Focus on Benefits, Not Just Features\">3. Focus on Benefits, Not Just Features<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#Best_Practices-3\" title=\"Best Practices:\">Best Practices:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#4_Tell_a_Story\" title=\"4. Tell a Story\">4. Tell a Story<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#Best_Practices-4\" title=\"Best Practices:\">Best Practices:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#5_Incorporate_Persuasive_Language_and_Power_Words\" title=\"5. Incorporate Persuasive Language and Power Words\">5. Incorporate Persuasive Language and Power Words<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#Best_Practices-5\" title=\"Best Practices:\">Best Practices:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#6_Include_Keywords_for_SEO\" title=\"6. Include Keywords for SEO\">6. Include Keywords for SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#Best_Practices-6\" title=\"Best Practices:\">Best Practices:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#7_Use_Social_Proof_and_Testimonials\" title=\"7. Use Social Proof and Testimonials\">7. Use Social Proof and Testimonials<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#Best_Practices-7\" title=\"Best Practices:\">Best Practices:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#8_Be_Honest_and_Transparent\" title=\"8. Be Honest and Transparent\">8. Be Honest and Transparent<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#Best_Practices-8\" title=\"Best Practices:\">Best Practices:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#9_Call_to_Action_CTA\" title=\"9. Call to Action (CTA)\">9. Call to Action (CTA)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#Best_Practices-9\" title=\"Best Practices:\">Best Practices:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#10_Proofread_and_Test\" title=\"10. Proofread and Test\">10. Proofread and Test<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#Best_Practices-10\" title=\"Best Practices:\">Best Practices:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#Example_of_a_Persuasive_Product_Description\" title=\"Example of a Persuasive Product Description:\">Example of a Persuasive Product Description:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-write-persuasive-product-descriptions-that-increase-sales\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Understand_Your_Target_Audience\"><\/span>1. <strong>Understand Your Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you start writing, it\u2019s crucial to understand who you\u2019re writing for. Knowing your target audience helps you tailor your tone, style, and the message you convey in the product description.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_Practices\"><\/span><strong>Best Practices:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Identify Pain Points:<\/strong> What problem does your product solve for the customer? Focus on how the product addresses these concerns.<\/li>\n<li><strong>Understand Desires:<\/strong> Consider what your audience wants or desires. Whether it\u2019s convenience, luxury, durability, or fashion, ensure your description reflects these aspirations.<\/li>\n<li><strong>Buyer\u2019s Journey:<\/strong> Consider where the customer is in their buying journey. If they\u2019re still researching, provide useful details; if they\u2019re ready to buy, focus on persuasive language.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_Clear_and_Concise_Language\"><\/span>2. <strong>Use Clear and Concise Language<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customers want information quickly and easily, so avoid fluff and jargon. Get to the point, highlighting key product details that help the customer make a decision.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_Practices-2\"><\/span><strong>Best Practices:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Simple Sentences:<\/strong> Keep sentences short and easy to read.<\/li>\n<li><strong>Use Bullet Points for Features:<\/strong> List important product features in bullet points for easy scanning.<\/li>\n<li><strong>Avoid Overly Complex Vocabulary:<\/strong> Your description should be accessible to your target audience, regardless of their expertise.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Focus_on_Benefits_Not_Just_Features\"><\/span>3. <strong>Focus on Benefits, Not Just Features<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While it\u2019s important to list the product\u2019s features (such as size, color, and materials), customers are more interested in the benefits those features provide. Persuasive product descriptions connect product features to customer outcomes.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_Practices-3\"><\/span><strong>Best Practices:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Translate Features into Benefits:<\/strong> Instead of just saying &#8220;Made with organic cotton,&#8221; say &#8220;Made with soft, breathable organic cotton for all-day comfort.&#8221;<\/li>\n<li><strong>Highlight Results:<\/strong> Show how the product will improve the customer\u2019s life. For example, \u201cOur ergonomic chair relieves back pain so you can focus on your work all day.\u201d<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Tell_a_Story\"><\/span>4. <strong>Tell a Story<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Humans are naturally drawn to stories. If you can weave a narrative around your product, it becomes more relatable and engaging. This is especially useful for lifestyle products, fashion, and items that are meant to evoke emotions.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_Practices-4\"><\/span><strong>Best Practices:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Paint a Picture:<\/strong> Help the customer envision how they will use your product. For example, \u201cImagine slipping into this soft, luxurious robe after a long day, with its plush fabric wrapping you in comfort.\u201d<\/li>\n<li><strong>Use Emotion:<\/strong> Connect emotionally with your audience. \u201cFeel confident and stylish at your next event with this sleek, elegant dress.\u201d<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Incorporate_Persuasive_Language_and_Power_Words\"><\/span>5. <strong>Incorporate Persuasive Language and Power Words<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To make your product description more persuasive, use language that sparks interest and action. Power words create urgency, excitement, and trust, motivating customers to make a purchase.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_Practices-5\"><\/span><strong>Best Practices:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Create Urgency:<\/strong> Words like \u201climited edition,\u201d \u201cexclusive,\u201d or \u201cwhile supplies last\u201d encourage customers to act fast.<\/li>\n<li><strong>Use Words That Evoke Positive Feelings:<\/strong> Words such as \u201cluxurious,\u201d \u201cinnovative,\u201d \u201cpremium,\u201d and \u201ceffortless\u201d can convey quality and desirability.<\/li>\n<li><strong>Include Social Proof:<\/strong> Phrases like \u201cbest-selling,\u201d \u201ctop-rated,\u201d or \u201ccustomer favorite\u201d build trust and credibility.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"6_Include_Keywords_for_SEO\"><\/span>6. <strong>Include Keywords for SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Optimizing your product description for search engines (SEO) helps drive organic traffic to your listings. Using the right keywords can make sure that your product appears when customers search for terms related to it.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_Practices-6\"><\/span><strong>Best Practices:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Research Keywords:<\/strong> Use tools like Google Keyword Planner or Amazon\u2019s own keyword research tools to find relevant terms that potential customers are searching for.<\/li>\n<li><strong>Naturally Integrate Keywords:<\/strong> Place keywords in the title, bullet points, and description. However, avoid keyword stuffing, which can make your description feel unnatural and turn customers off.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"7_Use_Social_Proof_and_Testimonials\"><\/span>7. <strong>Use Social Proof and Testimonials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Including reviews, testimonials, or customer feedback in your product description can significantly boost credibility. When potential buyers see that others have had positive experiences, they\u2019re more likely to trust the product and make a purchase.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_Practices-7\"><\/span><strong>Best Practices:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Incorporate Customer Reviews:<\/strong> If your product has strong reviews, include short snippets or quotes in your description.<\/li>\n<li><strong>Use Star Ratings:<\/strong> If your product has a high star rating, mention it in your description, e.g., \u201cRated 4.8\/5 by over 200 satisfied customers.\u201d<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"8_Be_Honest_and_Transparent\"><\/span>8. <strong>Be Honest and Transparent<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s essential to maintain trust with your customers by being honest about your product\u2019s features and limitations. If your product has any potential drawbacks, mention them upfront to avoid customer dissatisfaction later.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_Practices-8\"><\/span><strong>Best Practices:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Highlight Potential Drawbacks:<\/strong> If a product has limited sizing or color options, mention that so customers don\u2019t feel disappointed upon purchasing.<\/li>\n<li><strong>Avoid Overpromising:<\/strong> Don\u2019t exaggerate what your product can do. This can lead to negative reviews and returns.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"9_Call_to_Action_CTA\"><\/span>9. <strong>Call to Action (CTA)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every persuasive product description should end with a clear call to action. A strong CTA tells the customer what to do next, whether it\u2019s \u201cBuy Now,\u201d \u201cAdd to Cart,\u201d or \u201cShop Now.\u201d<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_Practices-9\"><\/span><strong>Best Practices:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Use Actionable Language:<\/strong> Phrases like \u201cOrder now to get yours\u201d or \u201cDon\u2019t miss out on this exclusive offer\u201d prompt the customer to take immediate action.<\/li>\n<li><strong>Position the CTA Prominently:<\/strong> Make sure the CTA stands out visually on your page. It should be easily accessible and positioned where it\u2019s most likely to catch the customer\u2019s attention.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"10_Proofread_and_Test\"><\/span>10. <strong>Proofread and Test<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before publishing your product description, proofread it carefully to ensure it\u2019s error-free. Also, test different variations of your descriptions to see what resonates most with your audience.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_Practices-10\"><\/span><strong>Best Practices:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Check for Grammar and Spelling:<\/strong> A well-written description shows professionalism and builds trust.<\/li>\n<li><strong>Test for Effectiveness:<\/strong> Use A\/B testing to test different versions of your product description and determine which one performs better in terms of conversions.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Example_of_a_Persuasive_Product_Description\"><\/span>Example of a Persuasive Product Description:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Product Name:<\/strong> &#8220;Organic Bamboo Bed Sheets&#8221;<\/p>\n<p><strong>Description:<\/strong> Sleep like never before with our Organic Bamboo Bed Sheets, crafted for ultimate comfort and style. Made from 100% eco-friendly bamboo fibers, these sheets are soft, breathable, and naturally hypoallergenic, making them the perfect choice for those with sensitive skin. The luxurious texture of bamboo helps regulate temperature, ensuring you stay cool in the summer and warm in the winter.<\/p>\n<p><strong>Why You&#8217;ll Love It:<\/strong><\/p>\n<ul>\n<li><strong>Sustainable Comfort:<\/strong> The organic bamboo material is not only eco-friendly but also incredibly soft and durable, making it a sustainable choice for your home.<\/li>\n<li><strong>Temperature Regulation:<\/strong> Keep cool in summer and warm in winter, thanks to bamboo\u2019s natural moisture-wicking and insulating properties.<\/li>\n<li><strong>Hypoallergenic &amp; Anti-Bacterial:<\/strong> Ideal for allergy sufferers, our bamboo sheets resist bacteria and mold growth, offering a cleaner, healthier sleep environment.<\/li>\n<\/ul>\n<p><strong>What Customers Are Saying:<\/strong> \u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f \u201cThe softest sheets I\u2019ve ever slept on! They\u2019re so breathable and comfortable. Worth every penny!\u201d<\/p>\n<p><strong>Get Yours Today:<\/strong> Order now to experience the luxury of organic bamboo. Limited stock available\u2014don\u2019t miss out!<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Writing persuasive product descriptions that increase sales requires a balance of clear communication, emotional appeal, and persuasive language. By focusing on your target audience\u2019s needs, highlighting benefits over features, and creating trust with social proof and transparency, you can craft descriptions that not only boost visibility but also drive conversions. Always remember to test and refine your descriptions to continuously improve performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing persuasive product descriptions is one of the most effective ways to convert browsing customers into buyers. A compelling product description not only informs the&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-12258","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write persuasive product descriptions that increase sales - CEOweb Ltd. 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