{"id":13458,"date":"2025-03-26T14:21:48","date_gmt":"2025-03-26T14:21:48","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=13458"},"modified":"2025-03-26T14:21:48","modified_gmt":"2025-03-26T14:21:48","slug":"how-to-use-amazons-search-term-report-to-refine-ppc-keywords","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-use-amazons-search-term-report-to-refine-ppc-keywords\/","title":{"rendered":"How to use Amazon\u2019s Search Term Report to refine PPC keywords"},"content":{"rendered":"

How to Use Amazon\u2019s Search Term Report to Refine PPC Keywords<\/strong><\/p>\n

Amazon\u2019s Search Term Report is a powerful tool for optimizing PPC campaigns. It provides insights into customer search behavior, helping sellers refine their keywords, bids, and ad targeting for better performance. By analyzing the data, sellers can identify high-performing search terms, eliminate wasted ad spend, and maximize return on ad spend (ROAS).<\/p>\n

Understanding the Amazon Search Term Report<\/strong><\/p>\n

The Search Term Report shows the exact phrases that customers use to find and click on your ads. It includes key data points:<\/p>\n

\u2022Search Term:<\/strong> The actual phrase a customer typed into Amazon\u2019s search bar.<\/p>\n

\u2022Customer Search Behavior:<\/strong> Whether the search term resulted in a click or conversion.<\/p>\n

\u2022Clicks & Impressions:<\/strong> The number of times your ad was seen and clicked.<\/p>\n

\u2022Orders & Sales Revenue:<\/strong> How many purchases were made from a specific search term.<\/p>\n

\u2022ACOS (Advertising Cost of Sales):<\/strong> The ratio of ad spend to revenue generated.<\/p>\n

How to Access the Search Term Report<\/strong><\/p>\n

1.Go to Amazon Advertising Console.<\/p>\n

2.Click on Reports > Create Report.<\/p>\n

3.Select Sponsored Products and choose Search Term Report.<\/p>\n

4.Set the time range (7-day, 30-day, or custom period).<\/p>\n

5.Download and analyze the report.<\/p>\n

How to Use the Search Term Report for Keyword Refinement<\/strong><\/p>\n

1. Identify High-Converting Keywords<\/strong><\/p>\n

\u2022Look for search terms with high conversions and low ACOS.<\/p>\n

\u2022Add these keywords as exact match in manual campaigns to gain better control.<\/p>\n

\u2022Increase bids for profitable search terms to drive more traffic.<\/p>\n

2. Find and Eliminate Wasted Spend on Low-Performing Keywords<\/strong><\/p>\n

\u2022Identify search terms with high clicks but no conversions.<\/p>\n

\u2022If a keyword has high ACOS and low conversion rates, lower bids or pause it.<\/p>\n

\u2022Add non-converting terms as negative keywords to prevent wasted ad spend.<\/p>\n

3. Discover New Keyword Opportunities<\/strong><\/p>\n

\u2022Look for new search terms that drive sales but aren\u2019t yet part of your keyword list.<\/p>\n

\u2022Add these as broad, phrase, or exact match keywords in manual campaigns.<\/p>\n

\u2022Test and monitor performance over time to optimize bids.<\/p>\n

4. Optimize Match Types for Better Targeting<\/strong><\/p>\n

\u2022Broad Match: Capture a wide range of related searches.<\/p>\n

\u2022Phrase Match: Target customer searches with specific intent.<\/p>\n

\u2022Exact Match: Ensure highly relevant targeting for better conversions.<\/p>\n

Use the Search Term Report to move high-performing broad-match keywords to exact match campaigns for better efficiency.<\/p>\n

5. Improve Ad Targeting with Negative Keywords<\/strong><\/p>\n

\u2022Identify irrelevant or low-converting search terms.<\/p>\n

\u2022Add them as negative keywords to prevent ad spend on unwanted clicks.<\/p>\n

\u2022Use negative exact match for specific keywords and negative phrase match to block entire groups of irrelevant searches.<\/p>\n

6. Adjust Bids Based on Performance Data<\/strong><\/p>\n

\u2022Increase bids for high-performing keywords to maximize visibility.<\/p>\n

\u2022Lower bids on low-converting or high-ACOS keywords to control costs.<\/p>\n

\u2022Use bid automation tools to optimize PPC spend efficiently.<\/p>\n

Final Thoughts<\/strong><\/p>\n

Amazon\u2019s Search Term Report is essential for refining PPC campaigns. By analyzing high-performing search terms, removing ineffective keywords, adjusting bids, and using negative keywords, sellers can reduce wasted spend and improve campaign efficiency. Regularly monitoring the Search Term Report ensures that PPC strategies remain optimized for maximum profitability and sales growth.<\/p>\n","protected":false},"excerpt":{"rendered":"

How to Use Amazon\u2019s Search Term Report to Refine PPC Keywords Amazon\u2019s Search Term Report is a powerful tool for optimizing PPC campaigns. It provides…<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13458","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"\nHow to use Amazon\u2019s Search Term Report to refine PPC keywords - CEOweb Ltd. 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