{"id":13471,"date":"2025-03-26T16:36:52","date_gmt":"2025-03-26T16:36:52","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=13471"},"modified":"2025-03-26T16:36:52","modified_gmt":"2025-03-26T16:36:52","slug":"how-to-adjust-bids-based-on-time-of-day-and-week","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-adjust-bids-based-on-time-of-day-and-week\/","title":{"rendered":"How to adjust bids based on time of day and week"},"content":{"rendered":"

How to Adjust Amazon PPC Bids Based on Time of Day and Week<\/strong><\/p>\n

Amazon PPC does not currently offer dayparting (automated scheduling of ads by time of day or day of the week), but sellers can still optimize their bids manually using performance data. By analyzing when shoppers are most active and adjusting bids accordingly, advertisers can maximize sales while minimizing wasted ad spend.<\/p>\n

Why Adjust Bids Based on Time of Day and Week?<\/strong><\/p>\n

\u2022Increased Efficiency \u2013 Avoid unnecessary spending during low-converting hours.<\/p>\n

\u2022Higher ROI \u2013 Focus ad spend on peak shopping times.<\/p>\n

\u2022Better Control Over Budget \u2013 Prevent budget depletion early in the day.<\/p>\n

\u2022Optimized Ad Placements \u2013 Compete more aggressively when conversions are highest.<\/p>\n

How to Identify Peak and Low-Performing Hours<\/p>\n

1. Analyze Amazon PPC Performance by Time of Day<\/p>\n

\u2022While Amazon doesn\u2019t provide hourly breakdowns, you can use third-party tools like Pacvue, Helium 10, Perpetua, or Sellics to track performance trends.<\/p>\n

\u2022Some brands run short-duration campaigns (e.g., 6\u201312 hours) to test ad performance at different times.<\/p>\n

2. Review Weekly Trends<\/strong><\/p>\n

\u2022Check your Advertising Reports in Amazon\u2019s Advertising Console to identify which days have the best ACoS (Advertising Cost of Sales), CTR (Click-Through Rate), and CVR (Conversion Rate).<\/p>\n

\u2022Look for trends in weekend vs. weekday performance\u2014some products sell better on specific days.<\/p>\n

How to Manually Adjust Bids for Optimal Performance<\/strong><\/p>\n

1. Increase Bids During High-Converting Hours<\/p>\n

\u2022If you notice higher conversion rates in the evening or lunchtime, increase bids by 10-30% during those hours.<\/p>\n

\u2022Run separate campaigns targeting different time blocks to allocate budgets efficiently.<\/p>\n

2. Lower Bids or Pause Ads During Low-Performing Hours<\/strong><\/p>\n

\u2022Reduce bids for early morning or late-night hours if they generate high costs but few sales.<\/p>\n

\u2022If using Sponsored Display Ads, reduce placements during non-peak hours.<\/p>\n

3. Allocate Budget Strategically<\/strong><\/p>\n

\u2022Set a higher daily budget if your best-selling hours are later in the day to avoid budget depletion.<\/p>\n

\u2022Consider launching shorter, time-specific campaigns for peak hours instead of running 24\/7 ads.<\/p>\n

4. Adjust Bids Based on Day of the Week Trends<\/strong><\/p>\n

\u2022If your data shows higher conversions on weekends, increase bids on Fridays and Saturdays.<\/p>\n

\u2022Reduce bids on slow days (e.g., Mondays or mid-week if performance is lower).<\/p>\n

5. Use Amazon\u2019s Bid Adjustments for Placements<\/strong><\/p>\n

\u2022Increase bids for \u201cTop of Search\u201d placement during high-converting hours.<\/p>\n

\u2022Lower bids for \u201cRest of Search\u201d and \u201cProduct Pages\u201d during less effective times.<\/p>\n

Final Thoughts<\/strong><\/p>\n

Although Amazon doesn\u2019t offer automated dayparting, sellers can still manually adjust bids to reflect shopping behavior. By analyzing peak hours and optimizing bids accordingly, brands can increase conversions, improve ACoS, and maximize their PPC efficiency.<\/p>\n","protected":false},"excerpt":{"rendered":"

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