{"id":151,"date":"2022-12-16T13:21:49","date_gmt":"2022-12-16T13:21:49","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=151"},"modified":"2022-12-16T13:21:49","modified_gmt":"2022-12-16T13:21:49","slug":"closing-the-gap-between-ad-buyers-and-publishers-in-connected-tv","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/closing-the-gap-between-ad-buyers-and-publishers-in-connected-tv\/","title":{"rendered":"Closing the Gap Between Ad Buyers and Publishers in Connected TV"},"content":{"rendered":"

Businesses want the process of buying ads on connected TV to mirror the advantages of buying linear, with the added efficiency of digital trading. But technical challenges exist around transparency, brand safety and the nature of the content. At Adweek’s NexTech 2022 summit, Isabel Rafferty, CEO at Canela Media; Alex Stone, svp of advanced video…<\/p>\n

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Businesses want the process of buying ads on connected TV to mirror the advantages of buying linear, with the added efficiency of digital trading. But…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[5,4],"class_list":["post-151","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-adweek-feed","tag-ifttt"],"yoast_head":"\nClosing the Gap Between Ad Buyers and Publishers in Connected TV - CEOweb Ltd. 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