{"id":2348,"date":"2023-05-02T04:54:20","date_gmt":"2023-05-02T04:54:20","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=2348"},"modified":"2023-05-02T04:54:20","modified_gmt":"2023-05-02T04:54:20","slug":"amazon-v-s-flipkart-mapping-user-interface-of-the-e-commerce-giants","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/amazon-v-s-flipkart-mapping-user-interface-of-the-e-commerce-giants\/","title":{"rendered":"AMAZON V\/S FLIPKART; MAPPING USER INTERFACE OF THE E-COMMERCE GIANTS"},"content":{"rendered":"<p>In this competitive and convenience-focused digital era, no longer do consumers want to venture to the high street in order to buy items, instead, consumers want to shop from their own homes.\u00a0 Nowadays to sell goods and services, you don\u2019t need a traditional street-side brick storefront. All you need is to set up a good internet connection, a domain, and a site. However, that doesn\u2019t guarantee a success story.<\/p>\n<p>You\u2019ve got to have a solid user interface and user experience to get your customers to open their wallets. Let\u2019s have a look at the<a href=\"https:\/\/www.code9tech.com\/blog\/blog\/amazon-v-s-flipkart-mapping-user-interface-of-the-e-commerce-giants\/\"> UX\/UI of the e-commerce giants<\/a> Amazon &amp; Flipkart.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/amazon-v-s-flipkart-mapping-user-interface-of-the-e-commerce-giants\/#How_Amazon_became_one_of_the_most_glorified_online_shopping_destinations\" title=\"How Amazon became one of the most glorified online shopping destinations?\">How Amazon became one of the most glorified online shopping destinations?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/amazon-v-s-flipkart-mapping-user-interface-of-the-e-commerce-giants\/#Easy_Navigation\" title=\"Easy Navigation\">Easy Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/amazon-v-s-flipkart-mapping-user-interface-of-the-e-commerce-giants\/#Easy-to-find_Products_are_Easy-to-sell_products\" title=\"Easy-to-find Products are Easy-to-sell products\">Easy-to-find Products are Easy-to-sell products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/amazon-v-s-flipkart-mapping-user-interface-of-the-e-commerce-giants\/#Dropdown_Menu\" title=\"Dropdown Menu\">Dropdown Menu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/amazon-v-s-flipkart-mapping-user-interface-of-the-e-commerce-giants\/#User_Intuitive_Scan_%E2%80%93_to_%E2%80%93_Search_Options\" title=\"User Intuitive Scan \u2013 to \u2013 Search Options\">User Intuitive Scan \u2013 to \u2013 Search Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/amazon-v-s-flipkart-mapping-user-interface-of-the-e-commerce-giants\/#One-Click_Ordering_Smoothly_Payment_Gateways_for_Frictionless_Experiences\" title=\"One-Click Ordering &amp; Smoothly Payment Gateways for Frictionless Experiences\">One-Click Ordering &amp; Smoothly Payment Gateways for Frictionless Experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/amazon-v-s-flipkart-mapping-user-interface-of-the-e-commerce-giants\/#How_Flipkart_Stow_Its_Position_in_the_E-commerce_Race\" title=\"How Flipkart Stow Its Position in the E-commerce Race\">How Flipkart Stow Its Position in the E-commerce Race<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/amazon-v-s-flipkart-mapping-user-interface-of-the-e-commerce-giants\/#Filter_Sorting_Options\" title=\"Filter &amp; Sorting Options\">Filter &amp; Sorting Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/amazon-v-s-flipkart-mapping-user-interface-of-the-e-commerce-giants\/#Reviews_Ratings\" title=\"Reviews &amp; Ratings\">Reviews &amp; Ratings<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"How_Amazon_became_one_of_the_most_glorified_online_shopping_destinations\"><\/span>How Amazon became one of the most glorified online shopping destinations?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The bare truth is Amazon has domains in 15 countries, covering more than half of the world\u2019s population with their services. That\u2019s why we start the list of largest e-commerce companies in the world with Amazon: \u201cThe King of e-commerce\u201d.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Easy_Navigation\"><\/span>Easy Navigation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the key features of Amazon\u2019s UI UX design is that we can easily navigate through the app and locates the products we are searching for. When it comes to a large e-commerce site, which sells millions of products should have a multi-access &amp; nested category navigation facility. It is a tricky process and Amazon\u2019s UI UX designers have developed the system wisely, which boosted the company\u2019s game.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Easy-to-find_Products_are_Easy-to-sell_products\"><\/span>Easy-to-find Products are Easy-to-sell products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While searching for a product, a user swiftly scans the entire screen to find a writable search box. And the search results are displayed in a way that should help the user make a quick decision. The experts in the domain have stretched a search bar at the right top of the screen, which is visible and quickly recognizable.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dropdown_Menu\"><\/span>Dropdown Menu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The dropdown menu is a fascinating feature of Amazon\u2019s UI\/UX. Unlike other e-commerce sites, Amazon gives an overview of each section of their menu. It helps to locate what we are looking for with a piece of knowledge about it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"User_Intuitive_Scan_%E2%80%93_to_%E2%80%93_Search_Options\"><\/span>User Intuitive Scan \u2013 to \u2013 Search Options<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now we can scan everyday objects and be taken to their equivalents from the store. We can also project obstacles from the store onto our surroundings. Not sure that lamp is going to look good in our hall? Amazon AR has got covered that.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"One-Click_Ordering_Smoothly_Payment_Gateways_for_Frictionless_Experiences\"><\/span>One-Click Ordering &amp; Smoothly Payment Gateways for Frictionless Experiences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Amazon\u2019s one-click ordering &amp; smooth payment gateways were \u201ca game-changer\u201d in the world of e-commerce UX. The users can enter their payment and postage information once and then keep on buying with a single click. This revolution has given frictionless experiences in the online shopping world.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Flipkart_Stow_Its_Position_in_the_E-commerce_Race\"><\/span>How Flipkart Stow Its Position in the E-commerce Race<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Flipkart is another giant when we speak about e-commerce as the core industry. When it comes to Flipkart, Health, Apparels, Sports, and Cosmetics, Books, Tools are much more preferred by online buyers. With its UI\/UX features, Flipkart stows its position in the e-commerce race.<\/p>\n<p>Flipkart has all the features of Amazon. Customers can browse, search, find products, compare, read reviews and buy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Filter_Sorting_Options\"><\/span>Filter &amp; Sorting Options<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the important requirements for an e-commerce website is to ensure that the filter &amp; sorting options are more relevant according to the product. Flipkart has a good list of the filter and sorting options. In fact, Flipkart provides additional filter options like shoe size, shoe color, theme, etc. It gives an additional personalized user experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reviews_Ratings\"><\/span>Reviews &amp; Ratings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Flipkart seems to encounter many positive reviews. 95% of users rely on positive reviews to learn more about the product and decide whether to buy it or not.<\/p>\n<p>When it comes to e-commerce we have moved away from a user interface phase to a user experience juncture.\u00a0When we speak about the front end interface, both Flipkart and Amazon seem to have a pretty adequate look and feel. However, in terms of purchasing, making the payment, selecting an item for wish-list is different for both of them.<\/p>\n<p>Flipkart has a better checkout interface than Amazon. Whereas in terms of smooth accessibility of the website and a lesser number of glitches are associated with Amazon. <a href=\"https:\/\/ceowebltd.com\/\">Click<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this competitive and convenience-focused digital era, no longer do consumers want to venture to the high street in order to buy items, instead, consumers&#8230;<\/p>\n","protected":false},"author":85,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1,18],"tags":[1013,1014],"class_list":["post-2348","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-tech","category-web-services","tag-amazon-flipkart","tag-mapping-user-interface-of-the-e-commerce-giants"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AMAZON V\/S FLIPKART; MAPPING USER INTERFACE<\/title>\n<meta name=\"description\" content=\"get your customers to open their wallets. 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