{"id":5648,"date":"2024-02-20T20:50:29","date_gmt":"2024-02-20T20:50:29","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=5648"},"modified":"2024-02-20T20:50:29","modified_gmt":"2024-02-20T20:50:29","slug":"googles-danny-sullivan-shares-5-step-guide-for-diagnosing-ranking-declines","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/googles-danny-sullivan-shares-5-step-guide-for-diagnosing-ranking-declines\/","title":{"rendered":"Google’s Danny Sullivan Shares 5-Step Guide for Diagnosing Ranking Declines"},"content":{"rendered":"

Google\u2019s Search Liaison, Danny Sullivan, recently provided guidance on diagnosing ranking declines, offering valuable insights for SEO professionals.<\/p>\n

Wesley Copeland, owner of a gaming news website, sought help from Sullivan after experiencing a significant drop in traffic from Google searches. Copeland expressed confusion about his website, RetroResolve.com, losing its status as the go-to source for Steam Deck guides.<\/p>\n

Sullivan recommended a five-step plan to diagnose and address potential issues:<\/p>\n

    \n
  1. Utilize Google Search Console to compare the site\u2019s metrics over the past six months versus the prior period.<\/li>\n
  2. Sort the Queries report by click change to identify notable decreases.<\/li>\n
  3. Check if the site still ranks highly for those terms.<\/li>\n
  4. If the site maintains high rankings, content quality and SEO may not be the problem.<\/li>\n
  5. Recognize that Google\u2019s ranking algorithms continually evolve, leading to some volatility in rankings.<\/li>\n<\/ol>\n

    Sullivan assured Copeland that if the site still ranks in the top results, there might not be any fundamental issues that need correction. He explained that changes in traffic could be attributed to Google\u2019s systems finding other content more useful at the time.<\/p>\n

    This interaction highlights the importance for SEO professionals to regularly analyze performance using tools like Google Search Console. Sullivan\u2019s recommended approach can provide insights into traffic changes and areas to optimize.<\/p>\n

    It also underscores the volatile nature of SEO, demonstrating that even well-established websites can be impacted by changes to Google\u2019s ranking priorities. Copeland\u2019s experience serves as a reminder for SEO marketers to remain vigilant and responsive to the ever-evolving demands of Google\u2019s algorithms.<\/p>\n

    In conclusion, SEO professionals should employ strategies such as monitoring website performance data, staying informed about algorithm updates, aligning content with Google\u2019s relevancy standards, and remaining prepared to make optimizations as ranking criteria evolve.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Google\u2019s Search Liaison, Danny Sullivan, recently provided guidance on diagnosing ranking declines, offering valuable insights for SEO professionals. Wesley Copeland, owner of a gaming news…<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5648","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"\nGoogle's Danny Sullivan Shares 5-Step Guide for Diagnosing Ranking Declines - CEOweb Ltd. Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceowebltd.com\/blog\/googles-danny-sullivan-shares-5-step-guide-for-diagnosing-ranking-declines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google's Danny Sullivan Shares 5-Step Guide for Diagnosing Ranking Declines - CEOweb Ltd. Blog\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s Search Liaison, Danny Sullivan, recently provided guidance on diagnosing ranking declines, offering valuable insights for SEO professionals. Wesley Copeland, owner of a gaming news...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ceowebltd.com\/blog\/googles-danny-sullivan-shares-5-step-guide-for-diagnosing-ranking-declines\/\" \/>\n<meta property=\"og:site_name\" content=\"CEOweb Ltd. Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-20T20:50:29+00:00\" \/>\n<meta name=\"author\" content=\"Emmanuel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emmanuel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/googles-danny-sullivan-shares-5-step-guide-for-diagnosing-ranking-declines\/\",\"url\":\"https:\/\/ceowebltd.com\/blog\/googles-danny-sullivan-shares-5-step-guide-for-diagnosing-ranking-declines\/\",\"name\":\"Google's Danny Sullivan Shares 5-Step Guide for Diagnosing Ranking Declines - CEOweb Ltd. Blog\",\"isPartOf\":{\"@id\":\"https:\/\/ceowebltd.com\/blog\/#website\"},\"datePublished\":\"2024-02-20T20:50:29+00:00\",\"dateModified\":\"2024-02-20T20:50:29+00:00\",\"author\":{\"@id\":\"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f\"},\"breadcrumb\":{\"@id\":\"https:\/\/ceowebltd.com\/blog\/googles-danny-sullivan-shares-5-step-guide-for-diagnosing-ranking-declines\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ceowebltd.com\/blog\/googles-danny-sullivan-shares-5-step-guide-for-diagnosing-ranking-declines\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/googles-danny-sullivan-shares-5-step-guide-for-diagnosing-ranking-declines\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ceowebltd.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google’s Danny Sullivan Shares 5-Step Guide for Diagnosing Ranking Declines\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/#website\",\"url\":\"https:\/\/ceowebltd.com\/blog\/\",\"name\":\"CEOweb Ltd. Blog\",\"description\":\"Guest Posting - Digital Marketing & Web Services\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ceowebltd.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f\",\"name\":\"Emmanuel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g\",\"caption\":\"Emmanuel\"},\"url\":\"https:\/\/ceowebltd.com\/blog\/author\/emmanuel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google's Danny Sullivan Shares 5-Step Guide for Diagnosing Ranking Declines - CEOweb Ltd. Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ceowebltd.com\/blog\/googles-danny-sullivan-shares-5-step-guide-for-diagnosing-ranking-declines\/","og_locale":"en_US","og_type":"article","og_title":"Google's Danny Sullivan Shares 5-Step Guide for Diagnosing Ranking Declines - CEOweb Ltd. Blog","og_description":"Google\u2019s Search Liaison, Danny Sullivan, recently provided guidance on diagnosing ranking declines, offering valuable insights for SEO professionals. Wesley Copeland, owner of a gaming news...","og_url":"https:\/\/ceowebltd.com\/blog\/googles-danny-sullivan-shares-5-step-guide-for-diagnosing-ranking-declines\/","og_site_name":"CEOweb Ltd. Blog","article_published_time":"2024-02-20T20:50:29+00:00","author":"Emmanuel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emmanuel","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ceowebltd.com\/blog\/googles-danny-sullivan-shares-5-step-guide-for-diagnosing-ranking-declines\/","url":"https:\/\/ceowebltd.com\/blog\/googles-danny-sullivan-shares-5-step-guide-for-diagnosing-ranking-declines\/","name":"Google's Danny Sullivan Shares 5-Step Guide for Diagnosing Ranking Declines - CEOweb Ltd. Blog","isPartOf":{"@id":"https:\/\/ceowebltd.com\/blog\/#website"},"datePublished":"2024-02-20T20:50:29+00:00","dateModified":"2024-02-20T20:50:29+00:00","author":{"@id":"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f"},"breadcrumb":{"@id":"https:\/\/ceowebltd.com\/blog\/googles-danny-sullivan-shares-5-step-guide-for-diagnosing-ranking-declines\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ceowebltd.com\/blog\/googles-danny-sullivan-shares-5-step-guide-for-diagnosing-ranking-declines\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ceowebltd.com\/blog\/googles-danny-sullivan-shares-5-step-guide-for-diagnosing-ranking-declines\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ceowebltd.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google’s Danny Sullivan Shares 5-Step Guide for Diagnosing Ranking Declines"}]},{"@type":"WebSite","@id":"https:\/\/ceowebltd.com\/blog\/#website","url":"https:\/\/ceowebltd.com\/blog\/","name":"CEOweb Ltd. Blog","description":"Guest Posting - Digital Marketing & Web Services","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ceowebltd.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f","name":"Emmanuel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g","caption":"Emmanuel"},"url":"https:\/\/ceowebltd.com\/blog\/author\/emmanuel\/"}]}},"_links":{"self":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts\/5648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/comments?post=5648"}],"version-history":[{"count":1,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts\/5648\/revisions"}],"predecessor-version":[{"id":5649,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts\/5648\/revisions\/5649"}],"wp:attachment":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/media?parent=5648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/categories?post=5648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/tags?post=5648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}