{"id":7333,"date":"2024-05-21T09:42:57","date_gmt":"2024-05-21T09:42:57","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=7333"},"modified":"2024-05-21T09:42:57","modified_gmt":"2024-05-21T09:42:57","slug":"how-to-set-up-call-tracking-for-google-ads","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-set-up-call-tracking-for-google-ads\/","title":{"rendered":"How to set up call tracking for Google Ads"},"content":{"rendered":"<p>Setting up call tracking for Google Ads involves a few steps to ensure that you can track and measure phone calls generated by your ads. Here&#8217;s a step-by-step guide:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-call-tracking-for-google-ads\/#_1_Set_Up_Call_Extensions\" title=\"\u00a01. Set Up Call Extensions\">\u00a01. Set Up Call Extensions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-call-tracking-for-google-ads\/#2_Enable_Call_Reporting\" title=\"2. Enable Call Reporting\">2. Enable Call Reporting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-call-tracking-for-google-ads\/#_3_Set_Up_Call_Conversion_Tracking\" title=\"\u00a03. Set Up Call Conversion Tracking\">\u00a03. Set Up Call Conversion Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-call-tracking-for-google-ads\/#_4_Optional_Use_a_Third-Party_Call_Tracking_Service\" title=\"\u00a04. (Optional) Use a Third-Party Call Tracking Service\">\u00a04. (Optional) Use a Third-Party Call Tracking Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-call-tracking-for-google-ads\/#_5_Monitor_and_Optimize\" title=\"\u00a05. Monitor and Optimize\">\u00a05. Monitor and Optimize<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"_1_Set_Up_Call_Extensions\"><\/span>\u00a01. Set Up Call Extensions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Call extensions allow you to add phone numbers to your ads, making it easier for customers to contact you directly from the ad.<\/p>\n<p>&#8211; Log in to your Google Ads account.<\/p>\n<p>&#8211; Navigate to the campaign or ad group where you want to add call extensions.- Click on the \u201cAds &amp; extensions\u201d tab.<\/p>\n<p>&#8211; Select \u201cExtensions\u201d from the sub-menu.<\/p>\n<p>&#8211; Click the plus button (+) to create a new extension.<\/p>\n<p>&#8211; Select \u201cCall extension.\u201d<\/p>\n<p>&#8211; Enter your phone number and configure additional settings such as call reporting and call conversion tracking.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Enable_Call_Reporting\"><\/span>2. Enable Call Reporting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Call reporting allows you to track detailed information about the calls you receive from your ads.<\/p>\n<p>&#8211; When setting up the call extension, make sure to toggle on \u201cCall reporting.\u201d<\/p>\n<p>&#8211; Choose your settings for call conversion tracking, including the conversion action you want to use for calls (e.g., calls longer than a specific duration).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_3_Set_Up_Call_Conversion_Tracking\"><\/span>\u00a03. Set Up Call Conversion Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Call conversion tracking helps you measure the calls that result from your ads and identify which ads, campaigns, or keywords are driving phone calls.<\/p>\n<p>&#8211; Go to the \u201cTools &amp; settings\u201d menu (the wrench icon) in your Google Ads account.<\/p>\n<p>&#8211; Under \u201cMeasurement,\u201d select \u201cConversions.\u201d<\/p>\n<p>&#8211; Click the plus button (+) to create a new conversion action.<\/p>\n<p>&#8211; Select \u201cPhone calls\u201d as the source of the conversion.<\/p>\n<p>&#8211; Choose \u201cCalls from ads using call extensions or call-only ads.\u201d<\/p>\n<p>&#8211; Configure the settings for your call conversion, including:<\/p>\n<p>&#8211; Name for the conversion action.<\/p>\n<p>&#8211; Value for each call (optional).<\/p>\n<p>&#8211; Count(whether to count every call or only one per ad interaction).<\/p>\n<p>&#8211; Call length (minimum duration for the call to count as a conversion).<\/p>\n<p>&#8211; Save and apply the conversion action.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_4_Optional_Use_a_Third-Party_Call_Tracking_Service\"><\/span>\u00a04. (Optional) Use a Third-Party Call Tracking Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you need more detailed call tracking capabilities, such as tracking calls from your website, you can use a third-party call tracking service like CallRail or CallTrackingMetrics.<\/p>\n<p>&#8211; Sign up for a call tracking service and set up your account.<\/p>\n<p>&#8211; Integrate the service with Google Ads by following the specific instructions provided by the service.<\/p>\n<p>&#8211; Set up dynamic number insertion (DNI) on your website, which will display a unique phone number to each visitor based on the source of the visit (e.g., from a Google Ad).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_5_Monitor_and_Optimize\"><\/span>\u00a05. Monitor and Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After setting up call tracking, regularly monitor the performance of your call extensions and call conversions:<\/p>\n<p>&#8211; Use the \u201cCampaigns\u201d and \u201cAd groups\u201d tabs to view performance metrics.<\/p>\n<p>&#8211; Review the \u201cExtensions\u201d tab to see detailed metrics for your call extensions.<\/p>\n<p>&#8211; Analyze call conversion data in the \u201cConversions\u201d section under \u201cTools &amp; settings.\u201d<\/p>\n<p>By following these steps, you can effectively track phone calls generated by your Google Ads campaigns, helping you measure their effectiveness and optimize for better performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setting up call tracking for Google Ads involves a few steps to ensure that you can track and measure phone calls generated by your ads&#8230;.<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7333","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to set up call tracking for Google Ads - CEOweb Ltd. 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