{"id":7361,"date":"2024-05-21T21:59:21","date_gmt":"2024-05-21T21:59:21","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=7361"},"modified":"2024-05-21T21:59:21","modified_gmt":"2024-05-21T21:59:21","slug":"how-to-use-bid-adjustments-for-device-targeting","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/","title":{"rendered":"How to use bid adjustments for device targeting"},"content":{"rendered":"<p>Bid adjustments for device targeting in online advertising allow you to modify your bids based on the device type, such as mobile phones, tablets, and desktops. This can help you optimize your ad spend and improve the performance of your campaigns. Here\u2019s how you can use bid adjustments for device targeting effectively:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/#_1_Assess_Performance_Data\" title=\"\u00a01. Assess Performance Data\">\u00a01. Assess Performance Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/#_2_Identify_Trends\" title=\"\u00a02. Identify Trends\">\u00a02. Identify Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/#_3_Set_Bid_Adjustments\" title=\"\u00a03. Set Bid Adjustments\">\u00a03. Set Bid Adjustments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/#_4_Monitor_and_Refine\" title=\"\u00a04. Monitor and Refine\">\u00a04. Monitor and Refine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/#_5_AB_Testing\" title=\"\u00a05. A\/B Testing\">\u00a05. A\/B Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/#_6_Advanced_Strategies\" title=\"\u00a06. Advanced Strategies\">\u00a06. Advanced Strategies<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"_1_Assess_Performance_Data\"><\/span>\u00a01. Assess Performance Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before making any adjustments, analyze the performance of your ads across different devices. Look at key metrics such as:<br \/>\n&#8211; Click-through rate (CTR)<br \/>\n&#8211; Conversion rate<br \/>\n&#8211; Cost per conversion<br \/>\n&#8211; Return on ad spend (ROAS)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_2_Identify_Trends\"><\/span>\u00a02. Identify Trends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Identify any trends or patterns in the data. For example, you might find that conversions are higher on mobile devices but the cost per conversion is lower on desktops.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_3_Set_Bid_Adjustments\"><\/span>\u00a03. Set Bid Adjustments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Based on your analysis, you can set bid adjustments for each device type. Here&#8217;s how to do it on major platforms:<\/p>\n<p>Microsoft Advertising (formerly Bing Ads)<br \/>\n1. Navigate to Campaign or Ad Group Level: Go to the campaign or ad group you want to adjust.<\/p>\n<p>2. Select \u2018Devices\u2019: Under the \u2018Settings\u2019 tab, choose \u2018Advanced\u2019 and then \u2018Devices\u2019.<\/p>\n<p>3. Adjust Bids: Set the percentage increase or decrease for each device type.<br \/>\n&#8211; Use similar logic as with Google Ads, based on performance data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_4_Monitor_and_Refine\"><\/span>\u00a04. Monitor and Refine<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After setting your bid adjustments, continuously monitor the performance:<br \/>\n&#8211; Track how the changes are affecting your key metrics.<\/p>\n<p>&#8211; Refine your bid adjustments as necessary. Digital advertising is dynamic, and regular updates can ensure optimal performance.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_5_AB_Testing\"><\/span>\u00a05. A\/B Testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Consider running A\/B tests to determine the effectiveness of your bid adjustments:<br \/>\n&#8211; Create duplicate campaigns with different bid adjustments.<\/p>\n<p>&#8211; Compare the performance over a set period to see which adjustments yield the best results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_6_Advanced_Strategies\"><\/span>\u00a06. Advanced Strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8211; Dayparting and Geo-Targeting: Combine device bid adjustments with time-of-day and location bid adjustments for even more precise targeting.<\/p>\n<p>&#8211; Audience Segmentation: Adjust bids based on audience segments, such as new vs. returning customers, combined with device targeting.<\/p>\n<p>By leveraging bid adjustments for device targeting, you can fine-tune your campaigns to ensure your budget is being spent most effectively, ultimately leading to better ROI and overall campaign performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bid adjustments for device targeting in online advertising allow you to modify your bids based on the device type, such as mobile phones, tablets, and&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7361","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use bid adjustments for device targeting - CEOweb Ltd. Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use bid adjustments for device targeting - CEOweb Ltd. Blog\" \/>\n<meta property=\"og:description\" content=\"Bid adjustments for device targeting in online advertising allow you to modify your bids based on the device type, such as mobile phones, tablets, and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/\" \/>\n<meta property=\"og:site_name\" content=\"CEOweb Ltd. Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-21T21:59:21+00:00\" \/>\n<meta name=\"author\" content=\"Emmanuel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emmanuel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/\",\"url\":\"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/\",\"name\":\"How to use bid adjustments for device targeting - CEOweb Ltd. Blog\",\"isPartOf\":{\"@id\":\"https:\/\/ceowebltd.com\/blog\/#website\"},\"datePublished\":\"2024-05-21T21:59:21+00:00\",\"dateModified\":\"2024-05-21T21:59:21+00:00\",\"author\":{\"@id\":\"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f\"},\"breadcrumb\":{\"@id\":\"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ceowebltd.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to use bid adjustments for device targeting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/#website\",\"url\":\"https:\/\/ceowebltd.com\/blog\/\",\"name\":\"CEOweb Ltd. Blog\",\"description\":\"Guest Posting - Digital Marketing &amp; Web Services\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ceowebltd.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f\",\"name\":\"Emmanuel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g\",\"caption\":\"Emmanuel\"},\"url\":\"https:\/\/ceowebltd.com\/blog\/author\/emmanuel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to use bid adjustments for device targeting - CEOweb Ltd. Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/","og_locale":"en_US","og_type":"article","og_title":"How to use bid adjustments for device targeting - CEOweb Ltd. Blog","og_description":"Bid adjustments for device targeting in online advertising allow you to modify your bids based on the device type, such as mobile phones, tablets, and...","og_url":"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/","og_site_name":"CEOweb Ltd. Blog","article_published_time":"2024-05-21T21:59:21+00:00","author":"Emmanuel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emmanuel","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/","url":"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/","name":"How to use bid adjustments for device targeting - CEOweb Ltd. Blog","isPartOf":{"@id":"https:\/\/ceowebltd.com\/blog\/#website"},"datePublished":"2024-05-21T21:59:21+00:00","dateModified":"2024-05-21T21:59:21+00:00","author":{"@id":"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f"},"breadcrumb":{"@id":"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ceowebltd.com\/blog\/how-to-use-bid-adjustments-for-device-targeting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ceowebltd.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to use bid adjustments for device targeting"}]},{"@type":"WebSite","@id":"https:\/\/ceowebltd.com\/blog\/#website","url":"https:\/\/ceowebltd.com\/blog\/","name":"CEOweb Ltd. Blog","description":"Guest Posting - Digital Marketing &amp; Web Services","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ceowebltd.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f","name":"Emmanuel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g","caption":"Emmanuel"},"url":"https:\/\/ceowebltd.com\/blog\/author\/emmanuel\/"}]}},"_links":{"self":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts\/7361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/comments?post=7361"}],"version-history":[{"count":1,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts\/7361\/revisions"}],"predecessor-version":[{"id":7363,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts\/7361\/revisions\/7363"}],"wp:attachment":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/media?parent=7361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/categories?post=7361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/tags?post=7361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}