{"id":7413,"date":"2024-05-24T21:24:44","date_gmt":"2024-05-24T21:24:44","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=7413"},"modified":"2024-05-24T21:24:44","modified_gmt":"2024-05-24T21:24:44","slug":"how-to-set-up-conversion-tracking-for-multiple-conversion-actions","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-set-up-conversion-tracking-for-multiple-conversion-actions\/","title":{"rendered":"How to set up conversion tracking for multiple conversion actions"},"content":{"rendered":"<p>Setting up conversion tracking for multiple conversion actions in Google Ads allows you to measure different types of conversions, such as purchases, sign-ups, and downloads. Here&#8217;s a step-by-step guide to help you set up and manage multiple conversion actions:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-conversion-tracking-for-multiple-conversion-actions\/#_1_Access_Google_Ads_Conversion_Tracking\" title=\"\u00a01. Access Google Ads Conversion Tracking\">\u00a01. Access Google Ads Conversion Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-conversion-tracking-for-multiple-conversion-actions\/#_2_Create_a_New_Conversion_Action\" title=\"\u00a02. Create a New Conversion Action\">\u00a02. Create a New Conversion Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-conversion-tracking-for-multiple-conversion-actions\/#_3_Repeat_for_Other_Conversion_Actions\" title=\"\u00a03. Repeat for Other Conversion Actions\">\u00a03. Repeat for Other Conversion Actions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-conversion-tracking-for-multiple-conversion-actions\/#_4_Verify_Conversion_Tracking\" title=\"\u00a04. Verify Conversion Tracking\">\u00a04. Verify Conversion Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-conversion-tracking-for-multiple-conversion-actions\/#_5_Monitor_and_Optimize\" title=\"\u00a05. Monitor and Optimize\">\u00a05. Monitor and Optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-conversion-tracking-for-multiple-conversion-actions\/#_6_Advanced_Settings\" title=\"\u00a06. Advanced Settings\">\u00a06. Advanced Settings<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"_1_Access_Google_Ads_Conversion_Tracking\"><\/span>\u00a01. Access Google Ads Conversion Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sign in to your Google Ads account.<br \/>\nClick on the tools icon in the top right corner.<br \/>\nUnder &#8220;Measurement,&#8221; select &#8220;Conversions.&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_2_Create_a_New_Conversion_Action\"><\/span>\u00a02. Create a New Conversion Action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Click on the &#8220;+&#8221; button to create a new conversion action.<br \/>\nChoose the type of conversion you want to track (e.g., website, app, phone calls, or import).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_3_Repeat_for_Other_Conversion_Actions\"><\/span>\u00a03. Repeat for Other Conversion Actions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Repeat the above steps to set up additional conversion actions. For example, you might set up separate conversions for &#8220;Add to Cart,&#8221; &#8220;Form Submission,&#8221; or &#8220;Download.&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_4_Verify_Conversion_Tracking\"><\/span>\u00a04. Verify Conversion Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After setting up your conversion actions and installing the tags, verify that the tracking is working correctly. Use the Google Tag Assistant Chrome extension to check if the tags are firing properly.<br \/>\nCheck the &#8220;Conversions&#8221; section in your Google Ads account to ensure data is being recorded.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_5_Monitor_and_Optimize\"><\/span>\u00a05. Monitor and Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Regularly review the performance of each conversion action in the &#8220;Conversions&#8221; section.<br \/>\nUse the data to optimize your campaigns, adjusting bids and budgets based on which actions are driving the most value.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_6_Advanced_Settings\"><\/span>\u00a06. Advanced Settings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Import Conversions: If you track conversions offline or through a CRM, you can import them into Google Ads.<br \/>\nPhone Call Conversions: Track calls from ads, clicks on your phone number on your mobile website, or calls to a phone number on your website.<br \/>\nApp Conversions: Track app installs and in-app actions by linking your Google Ads account to Firebase or using the Google Analytics SDK.<\/p>\n<p>By setting up and managing multiple conversion actions, you can gain a comprehensive view of your campaign performance and make data-driven decisions to enhance your marketing strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setting up conversion tracking for multiple conversion actions in Google Ads allows you to measure different types of conversions, such as purchases, sign-ups, and downloads&#8230;.<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7413","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to set up conversion tracking for multiple conversion actions - CEOweb Ltd. 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