{"id":7417,"date":"2024-05-24T22:15:36","date_gmt":"2024-05-24T22:15:36","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=7417"},"modified":"2024-05-24T22:15:36","modified_gmt":"2024-05-24T22:15:36","slug":"how-to-use-google-ads-scripts-for-custom-reporting","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-ads-scripts-for-custom-reporting\/","title":{"rendered":"How to use Google Ads Scripts for custom reporting"},"content":{"rendered":"<p>Google Ads Scripts can be a powerful tool for automating custom reporting. Here\u2019s a step-by-step guide on how to use them:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-ads-scripts-for-custom-reporting\/#1_Access_Google_Ads_Scripts\" title=\"1. Access Google Ads Scripts:\">1. Access Google Ads Scripts:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-ads-scripts-for-custom-reporting\/#2_Create_a_New_Script\" title=\"2. Create a New Script:\">2. Create a New Script:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-ads-scripts-for-custom-reporting\/#3_Write_Your_Script\" title=\"3. Write Your Script:\">3. Write Your Script:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-ads-scripts-for-custom-reporting\/#4_Customize_Your_Report\" title=\"4. Customize Your Report:\">4. Customize Your Report:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-ads-scripts-for-custom-reporting\/#5_Output_Data\" title=\"5. Output Data:\">5. Output Data:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-ads-scripts-for-custom-reporting\/#6_Authorize_and_Preview\" title=\"6. Authorize and Preview:\">6. Authorize and Preview:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-ads-scripts-for-custom-reporting\/#7_Schedule_Your_Script\" title=\"7. Schedule Your Script:\">7. Schedule Your Script:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-ads-scripts-for-custom-reporting\/#8_Monitor_and_Adjust\" title=\"8. Monitor and Adjust:\">8. Monitor and Adjust:<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Access_Google_Ads_Scripts\"><\/span>1. Access Google Ads Scripts:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Log in to your Google Ads account.<br \/>\nClick on the tools icon in the top right corner.<br \/>\nUnder &#8220;Bulk Actions,&#8221; select &#8220;Scripts.&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_a_New_Script\"><\/span>2. Create a New Script:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Click the &#8220;+&#8221; button to create a new script.<br \/>\nGive your script a name for easy identification.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Write_Your_Script\"><\/span>3. Write Your Script:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use JavaScript to write your script. Here\u2019s a basic example to get you started. This script fetches data and logs it to the console:<\/p>\n<p>&#8220;`javascript<br \/>\nfunction main() {<br \/>\nvar report = AdsApp.report(<br \/>\n&#8220;SELECT CampaignName, Impressions, Clicks, Cost &#8221; +<br \/>\n&#8220;FROM CAMPAIGN_PERFORMANCE_REPORT &#8221; +<br \/>\n&#8220;DURING LAST_30_DAYS&#8221;<br \/>\n);<\/p>\n<p>var rows = report.rows();<br \/>\nwhile (rows.hasNext()) {<br \/>\nvar row = rows.next();<br \/>\nLogger.log(&#8220;Campaign Name: &#8221; + row[&#8216;CampaignName&#8217;]);<br \/>\nLogger.log(&#8220;Impressions: &#8221; + row[&#8216;Impressions&#8217;]);<br \/>\nLogger.log(&#8220;Clicks: &#8221; + row[&#8216;Clicks&#8217;]);<br \/>\nLogger.log(&#8220;Cost: &#8221; + row[&#8216;Cost&#8217;]);<br \/>\n}<br \/>\n}<br \/>\n&#8220;`<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Customize_Your_Report\"><\/span>4. Customize Your Report:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Modify the `SELECT` statement in the script to include the metrics and dimensions you need. Refer to the [Google Ads Query Language](https:\/\/developers.google.com\/google-ads\/api\/docs\/query) for available fields.<br \/>\nAdjust the time frame by changing the `DURING` clause (e.g., LAST_7_DAYS, LAST_MONTH).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Output_Data\"><\/span>5. Output Data:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For more advanced reporting, you might want to output the data to a Google Sheet. To do this, you\u2019ll need to integrate with the Google Sheets API.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Authorize_and_Preview\"><\/span>6. Authorize and Preview:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Click on the &#8220;Authorize&#8221; button to grant the script necessary permissions.<br \/>\nUse the &#8220;Preview&#8221; button to run the script and ensure it works as expected. Check the Logs for any errors or data output.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Schedule_Your_Script\"><\/span>7. Schedule Your Script:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you\u2019re satisfied with your script, you can schedule it to run automatically.<br \/>\nGo to the &#8220;Scripts&#8221; page, click on the script, and then click on &#8220;Create schedule.&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Monitor_and_Adjust\"><\/span>8. Monitor and Adjust:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Regularly monitor the performance of your script and make adjustments as needed based on any changes in your reporting needs or Google Ads API updates.<\/p>\n<p>By following these steps, you can create custom reports using Google Ads Scripts that automate data retrieval and processing, saving you time and effort.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads Scripts can be a powerful tool for automating custom reporting. Here\u2019s a step-by-step guide on how to use them: 1. Access Google Ads&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7417","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use Google Ads Scripts for custom reporting - CEOweb Ltd. 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