{"id":7433,"date":"2024-05-28T05:52:49","date_gmt":"2024-05-28T05:52:49","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=7433"},"modified":"2024-05-28T05:52:49","modified_gmt":"2024-05-28T05:52:49","slug":"how-to-set-up-conversion-tracking-for-multiple-conversion-actions-2","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-set-up-conversion-tracking-for-multiple-conversion-actions-2\/","title":{"rendered":"How to set up conversion tracking for multiple conversion actions"},"content":{"rendered":"<p>Setting up conversion tracking for multiple conversion actions is crucial for understanding the performance of your campaigns. Here\u2019s a step-by-step guide for setting up conversion tracking using Google Ads as an example. The process is similar for other platforms like Facebook Ads or using analytics tools like Google Analytics.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-conversion-tracking-for-multiple-conversion-actions-2\/#_Google_Ads\" title=\"\u00a0Google Ads\">\u00a0Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-conversion-tracking-for-multiple-conversion-actions-2\/#1_Sign_in_to_Google_Ads\" title=\"1. Sign in to Google Ads:\">1. Sign in to Google Ads:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-conversion-tracking-for-multiple-conversion-actions-2\/#2_Navigate_to_Conversions\" title=\"2. Navigate to Conversions:\">2. Navigate to Conversions:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-conversion-tracking-for-multiple-conversion-actions-2\/#3_Create_a_New_Conversion_Action\" title=\"3. Create a New Conversion Action:\">3. Create a New Conversion Action:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-conversion-tracking-for-multiple-conversion-actions-2\/#4_Set_Up_Website_Conversions\" title=\"4. Set Up Website Conversions:\">4. Set Up Website Conversions:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-conversion-tracking-for-multiple-conversion-actions-2\/#5_Define_Conversion_Action_Settings\" title=\"5. Define Conversion Action Settings:\">5. Define Conversion Action Settings:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-conversion-tracking-for-multiple-conversion-actions-2\/#6_Configure_Conversion_Tracking_Tag\" title=\"6. Configure Conversion Tracking Tag:\">6. Configure Conversion Tracking Tag:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-conversion-tracking-for-multiple-conversion-actions-2\/#7_Verify_Tag_Installation\" title=\"7. Verify Tag Installation:\">7. Verify Tag Installation:<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"_Google_Ads\"><\/span>\u00a0Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_Sign_in_to_Google_Ads\"><\/span>1. Sign in to Google Ads:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Go to your Google Ads account and log in.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Navigate_to_Conversions\"><\/span>2. Navigate to Conversions:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Click on the &#8220;Tools &amp; Settings&#8221; menu (wrench icon) in the upper right corner.<br \/>\nUnder the &#8220;Measurement&#8221; section, select &#8220;Conversions.&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Create_a_New_Conversion_Action\"><\/span>3. Create a New Conversion Action:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Click the plus button (+) to create a new conversion action.<br \/>\nChoose the type of conversion you want to track. Options include website, app, phone calls, or import.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Set_Up_Website_Conversions\"><\/span>4. Set Up Website Conversions:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you&#8217;re tracking website conversions, select &#8220;Website.&#8221;<br \/>\nEnter the domain of your website and click &#8220;Scan.&#8221;<br \/>\nGoogle Ads will scan your website and provide recommendations for setting up conversion tracking.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Define_Conversion_Action_Settings\"><\/span>5. Define Conversion Action Settings:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Name your conversion action.<br \/>\nChoose a category that best describes your conversion (e.g., purchase, lead, signup).<br \/>\nSet a value for the conversion if applicable. You can either use the same value for each conversion or use different values (such as revenue from sales).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Configure_Conversion_Tracking_Tag\"><\/span>6. Configure Conversion Tracking Tag:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Select how you want to install the tag. You can either add the tag yourself, email the tag to your web developer, or use Google Tag Manager.<br \/>\nFor adding the tag manually, you&#8217;ll need to insert the global site tag (gtag.js) in the &lt;head&gt; section of every page on your website.<br \/>\nPlace the event snippet on the specific page where the conversion happens (e.g., the thank you page after a purchase).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Verify_Tag_Installation\"><\/span>7. Verify Tag Installation:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After installing the tags, use the Google Tag Assistant (Chrome extension) to verify if the tags are firing correctly.<\/p>\n<p>By setting up conversion tracking for multiple conversion actions, you can gain deeper insights into the effectiveness of your campaigns and optimize them for better performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setting up conversion tracking for multiple conversion actions is crucial for understanding the performance of your campaigns. Here\u2019s a step-by-step guide for setting up conversion&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7433","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to set up conversion tracking for multiple conversion actions - CEOweb Ltd. 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