{"id":7439,"date":"2024-05-28T06:38:20","date_gmt":"2024-05-28T06:38:20","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=7439"},"modified":"2024-05-28T06:38:20","modified_gmt":"2024-05-28T06:38:20","slug":"how-to-create-and-optimize-call-only-ads","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/","title":{"rendered":"How to create and optimize call-only ads"},"content":{"rendered":"<p>Creating and optimizing call-only ads can significantly enhance the effectiveness of your advertising campaigns, especially for businesses that rely on phone calls for conversions. Here\u2019s a step-by-step guide to help you create and optimize call-only ads:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#_Creating_Call-Only_Ads\" title=\"\u00a0Creating Call-Only Ads\">\u00a0Creating Call-Only Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#1_Set_Up_Your_Campaign\" title=\"1. Set Up Your Campaign:\">1. Set Up Your Campaign:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#2_Campaign_Settings\" title=\"2. Campaign Settings:\">2. Campaign Settings:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#3_Ad_Extensions\" title=\"3. Ad Extensions:\">3. Ad Extensions:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#4_Creating_the_Ad\" title=\"4. Creating the Ad:\">4. Creating the Ad:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#_Optimizing_Call-Only_Ads\" title=\"\u00a0Optimizing Call-Only Ads\">\u00a0Optimizing Call-Only Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#1_Keyword_Selection\" title=\"1. Keyword Selection:\">1. Keyword Selection:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#Negative_Keywords\" title=\"Negative Keywords:\">Negative Keywords:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#2_Ad_Copy\" title=\"2. Ad Copy:\">2. Ad Copy:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#_Highlight_Unique_Selling_Propositions_USPs\" title=\"\u00a0Highlight Unique Selling Propositions (USPs):\">\u00a0Highlight Unique Selling Propositions (USPs):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#3_Bid_Adjustments\" title=\"3. Bid Adjustments:\">3. Bid Adjustments:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#_Device_Bidding\" title=\"\u00a0Device Bidding:\">\u00a0Device Bidding:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#_Location_Bidding\" title=\"\u00a0Location Bidding:\">\u00a0Location Bidding:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#Ad_Scheduling\" title=\"Ad Scheduling:\">Ad Scheduling:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#4_Tracking_and_Analytics\" title=\"4. Tracking and Analytics:\">4. Tracking and Analytics:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#Call_Analytics\" title=\"Call Analytics:\">Call Analytics:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#5_Continuous_Optimization\" title=\"5. Continuous Optimization:\">5. Continuous Optimization:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#_Monitor_Performance\" title=\"\u00a0Monitor Performance:\">\u00a0Monitor Performance:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#_AB_Testing\" title=\"\u00a0A\/B Testing:\">\u00a0A\/B Testing:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-and-optimize-call-only-ads\/#_Quality_Score\" title=\"\u00a0 Quality Score:\">\u00a0 Quality Score:<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"_Creating_Call-Only_Ads\"><\/span>\u00a0Creating Call-Only Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_Set_Up_Your_Campaign\"><\/span>1. Set Up Your Campaign:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use Google Ads for creating call-only ads.<br \/>\nSelect \u201cSearch\u201d as the campaign type.<br \/>\nChoose \u201cLeads\u201d or \u201cSales\u201d as your goal, depending on your business objectives.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Campaign_Settings\"><\/span>2. Campaign Settings:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Opt to show your ads on the Google Search Network.<br \/>\nTarget geographic locations where your potential customers are located.<br \/>\nSet your bid strategy to focus on getting calls. Manual CPC or Target CPA can be effective.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Ad_Extensions\"><\/span>3. Ad Extensions:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use call extensions to provide an additional phone number, enhancing visibility.<br \/>\nAdd location extensions if your business has physical locations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Creating_the_Ad\"><\/span>4. Creating the Ad:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Enter your business\u2019s phone number.<br \/>\nWrite a compelling and clear headline that includes a call to action (e.g., \u201cCall Now for a Free Quote\u201d).<br \/>\nUse both description lines to provide more details about your offer and reinforce the call to action.<br \/>\nInclude your website URL to build trust, even though users can\u2019t click through to your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Optimizing_Call-Only_Ads\"><\/span>\u00a0Optimizing Call-Only Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_Keyword_Selection\"><\/span>1. Keyword Selection:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Focus on High-Intent Keywords: Use keywords that indicate a high likelihood of conversion (e.g., \u201cemergency plumber near me,\u201d \u201corder pizza delivery\u201d).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Negative_Keywords\"><\/span>Negative Keywords:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Regularly update your negative keyword list to avoid irrelevant clicks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Ad_Copy\"><\/span>2. Ad Copy:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Test Different Headlines: Experiment with different headlines to see which drives the most calls.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Highlight_Unique_Selling_Propositions_USPs\"><\/span>\u00a0Highlight Unique Selling Propositions (USPs):<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Emphasize what makes your business stand out, such as \u201c24\/7 Service\u201d or \u201cFree Estimates.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Bid_Adjustments\"><\/span>3. Bid Adjustments:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"_Device_Bidding\"><\/span>\u00a0Device Bidding:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Increase bids for mobile devices as call-only ads perform better on smartphones.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Location_Bidding\"><\/span>\u00a0Location Bidding:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adjust bids based on location performance to allocate more budget to areas with higher conversion rates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Scheduling\"><\/span>Ad Scheduling:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Analyze call performance data to schedule ads during peak business hours.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Tracking_and_Analytics\"><\/span>4. Tracking and Analytics:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Conversion Tracking: Set up call conversion tracking in Google Ads to measure the success of your ads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Call_Analytics\"><\/span>Call Analytics:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use Google\u2019s call reporting to analyze call duration and other metrics to gauge ad performance.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Continuous_Optimization\"><\/span>5. Continuous Optimization:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"_Monitor_Performance\"><\/span>\u00a0Monitor Performance:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Regularly review ad performance and adjust bids, keywords, and ad copy accordingly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_AB_Testing\"><\/span>\u00a0A\/B Testing:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Continuously run A\/B tests on different ad components to find the most effective variations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Quality_Score\"><\/span>\u00a0 Quality Score:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Improve Quality Score by ensuring ad relevance, expected click-through rate (CTR), and landing page experience.<\/p>\n<p>By following these steps, you can create effective call-only ads that drive more phone calls and ultimately lead to higher conversions for your business. Regular monitoring and optimization are key to maintaining and improving ad performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating and optimizing call-only ads can significantly enhance the effectiveness of your advertising campaigns, especially for businesses that rely on phone calls for conversions. Here\u2019s&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7439","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create and optimize call-only ads - CEOweb Ltd. 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