{"id":8044,"date":"2024-06-27T16:41:03","date_gmt":"2024-06-27T16:41:03","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=8044"},"modified":"2024-06-27T16:41:03","modified_gmt":"2024-06-27T16:41:03","slug":"how-to-create-custom-reports-in-google-analytics","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-create-custom-reports-in-google-analytics\/","title":{"rendered":"How to create custom reports in Google Analytics"},"content":{"rendered":"<p>Creating custom reports in Google Analytics allows you to tailor your data analysis to specific business goals and metrics that are most relevant to your website or app. Here\u2019s a step-by-step guide on how to create custom reports:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-custom-reports-in-google-analytics\/#Step_1_Sign_in_to_Google_Analytics\" title=\"Step 1: Sign in to Google Analytics\">Step 1: Sign in to Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-custom-reports-in-google-analytics\/#Step_2_Navigate_to_Customization\" title=\"Step 2: Navigate to Customization\">Step 2: Navigate to Customization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-custom-reports-in-google-analytics\/#Step_3_Create_a_New_Custom_Report\" title=\"Step 3: Create a New Custom Report\">Step 3: Create a New Custom Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-custom-reports-in-google-analytics\/#Step_4_Configure_Your_Custom_Report\" title=\"Step 4: Configure Your Custom Report\">Step 4: Configure Your Custom Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-custom-reports-in-google-analytics\/#Step_5_Customize_Report_Layout_Optional\" title=\"Step 5: Customize Report Layout (Optional)\">Step 5: Customize Report Layout (Optional)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-custom-reports-in-google-analytics\/#Step_6_Apply_Advanced_Configurations_Optional\" title=\"Step 6: Apply Advanced Configurations (Optional)\">Step 6: Apply Advanced Configurations (Optional)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-custom-reports-in-google-analytics\/#Step_7_Save_and_Share_Your_Custom_Report\" title=\"Step 7: Save and Share Your Custom Report\">Step 7: Save and Share Your Custom Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-create-custom-reports-in-google-analytics\/#Step_8_Access_and_Use_Your_Custom_Report\" title=\"Step 8: Access and Use Your Custom Report\">Step 8: Access and Use Your Custom Report<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Sign_in_to_Google_Analytics\"><\/span>Step 1: Sign in to Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Sign in<\/strong>: Go to <a href=\"https:\/\/analytics.google.com\/\" target=\"_new\" rel=\"noreferrer noopener\">Google Analytics<\/a> and sign in with your Google account credentials.<\/li>\n<li><strong>Select Your Account and Property<\/strong>: Choose the account and property for which you want to create a custom report.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Navigate_to_Customization\"><\/span>Step 2: Navigate to Customization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Access Customization<\/strong>: In the left-hand sidebar, click on &#8220;Customization&#8221;. This is where you can create custom reports, dashboards, and segments.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Create_a_New_Custom_Report\"><\/span>Step 3: Create a New Custom Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Click on Custom Reports<\/strong>: Under the Customization section, click on &#8220;Custom Reports&#8221;.<\/li>\n<li><strong>New Custom Report<\/strong>: Click on the &#8220;+ New Custom Report&#8221; button to start creating a new custom report.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Configure_Your_Custom_Report\"><\/span>Step 4: Configure Your Custom Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Report Name and Tab Name<\/strong>:\n<ul>\n<li>Enter a descriptive name for your custom report in the &#8220;Report Name&#8221; field.<\/li>\n<li>Optionally, specify a &#8220;Tab Name&#8221; if you want to organize your reports into tabs within the Custom Reports section.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Metrics and Dimensions<\/strong>:\n<ul>\n<li><strong>Metrics<\/strong>: Choose the metrics (quantitative data) you want to include in your report. Examples include sessions, bounce rate, conversion rate, etc. You can select up to 10 metrics per report.<\/li>\n<li><strong>Dimensions<\/strong>: Select the dimensions (attributes of your data) by which you want to segment your metrics. Dimensions can include things like source\/medium, landing page, device category, etc. You can add up to 5 dimensions per report.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Filters<\/strong> (Optional):\n<ul>\n<li>Apply filters to include or exclude specific data in your report. For example, you can filter by a specific region, traffic source, or user behavior.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Views<\/strong>:\n<ul>\n<li>Choose the views (data views from your Google Analytics account) that you want to include in your custom report. You can select one or more views to include in your report.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save and Preview<\/strong>:\n<ul>\n<li>Click on the &#8220;Save&#8221; button to save your custom report configuration.<\/li>\n<li>Optionally, click on &#8220;Preview&#8221; to see a sample of the data that your report will display based on your current settings.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Customize_Report_Layout_Optional\"><\/span>Step 5: Customize Report Layout (Optional)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Add Graphs and Charts<\/strong>:\n<ul>\n<li>Customize the layout of your report by adding graphs, charts, or tables to visualize your data. You can choose from various visualization options, including pie charts, line graphs, and tables.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Arrange Metrics and Dimensions<\/strong>:\n<ul>\n<li>Drag and drop metrics and dimensions to arrange them in the order you want them to appear in your report.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Apply_Advanced_Configurations_Optional\"><\/span>Step 6: Apply Advanced Configurations (Optional)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Add Calculated Metrics<\/strong>:\n<ul>\n<li>Create calculated metrics based on existing metrics to derive custom insights. For example, calculate average session duration or conversion rate based on specific criteria.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Segmentation<\/strong>:\n<ul>\n<li>Apply advanced segmentation to analyze specific subsets of data within your custom report. Segments allow you to filter and compare data based on user behavior, demographics, or other criteria.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Save_and_Share_Your_Custom_Report\"><\/span>Step 7: Save and Share Your Custom Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Save Changes<\/strong>:\n<ul>\n<li>Once you&#8217;re satisfied with your custom report configuration, click on the &#8220;Save&#8221; button to save your changes.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Share Report<\/strong>:\n<ul>\n<li>Share your custom report with colleagues or stakeholders by clicking on the &#8220;Share&#8221; button. You can share the report via email or generate a shareable link.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_8_Access_and_Use_Your_Custom_Report\"><\/span>Step 8: Access and Use Your Custom Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Navigate to Custom Reports<\/strong>:\n<ul>\n<li>To access your custom report in the future, go to Customization &gt; Custom Reports and click on the report name you created.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Analyze and Export Data<\/strong>:\n<ul>\n<li>Use your custom report to analyze data trends, identify insights, and make data-driven decisions. You can also export report data to Excel, PDF, or other formats for further analysis or sharing.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Creating custom reports in Google Analytics allows you to focus on specific metrics and dimensions that matter most to your business objectives. By tailoring your reports to your unique needs, you can gain deeper insights into user behavior, campaign performance, and overall website or app performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating custom reports in Google Analytics allows you to tailor your data analysis to specific business goals and metrics that are most relevant to your&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8044","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create custom reports in Google Analytics - CEOweb Ltd. 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