{"id":8079,"date":"2024-06-29T11:50:17","date_gmt":"2024-06-29T11:50:17","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=8079"},"modified":"2024-06-29T11:50:17","modified_gmt":"2024-06-29T11:50:17","slug":"how-to-track-form-submissions-with-google-tag-manager","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager\/","title":{"rendered":"How to track form submissions with Google Tag Manager"},"content":{"rendered":"<p>Tracking form submissions with Google Tag Manager (GTM) allows you to capture valuable data about user interactions on your website, such as when users complete and submit forms. Here\u2019s a step-by-step guide on how to track form submissions using GTM:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager\/#Prerequisites\" title=\"Prerequisites\">Prerequisites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager\/#Step-by-Step_Guide_to_Track_Form_Submissions_with_Google_Tag_Manager\" title=\"Step-by-Step Guide to Track Form Submissions with Google Tag Manager\">Step-by-Step Guide to Track Form Submissions with Google Tag Manager<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager\/#1_Set_Up_a_Form_Listener_Tag\" title=\"1. Set Up a Form Listener Tag\">1. Set Up a Form Listener Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager\/#2_Test_and_Publish\" title=\"2. Test and Publish\">2. Test and Publish<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager\/#3_View_Form_Submission_Data_in_Google_Analytics\" title=\"3. View Form Submission Data in Google Analytics\">3. View Form Submission Data in Google Analytics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-track-form-submissions-with-google-tag-manager\/#Additional_Tips\" title=\"Additional Tips\">Additional Tips<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Prerequisites\"><\/span>Prerequisites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before starting, ensure you have the following:<\/p>\n<ul>\n<li><strong>Access to Google Tag Manager:<\/strong> You should have a GTM container installed on your website.<\/li>\n<li><strong>Basic knowledge of HTML and CSS:<\/strong> This will be helpful for identifying form elements.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Step-by-Step_Guide_to_Track_Form_Submissions_with_Google_Tag_Manager\"><\/span>Step-by-Step Guide to Track Form Submissions with Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"1_Set_Up_a_Form_Listener_Tag\"><\/span>1. <strong>Set Up a Form Listener Tag<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Log in to Google Tag Manager:<\/strong>\n<ul>\n<li>Go to <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noreferrer noopener\">Google Tag Manager<\/a> and select your GTM account and container.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create a New Tag:<\/strong>\n<ul>\n<li>Navigate to &#8220;Tags&#8221; in your GTM dashboard and click on &#8220;New Tag.&#8221;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tag Configuration:<\/strong>\n<ul>\n<li>Choose a tag type. For form submissions, select &#8220;Tag Configuration&#8221; and choose &#8220;Google Analytics: Universal Analytics&#8221; if you are using Universal Analytics (gtag.js).<\/li>\n<li>Select &#8220;Event&#8221; as the track type.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure Event Tracking:<\/strong>\n<ul>\n<li>Set the following fields:\n<ul>\n<li><strong>Category:<\/strong> Enter a category name (e.g., &#8220;Form&#8221;).<\/li>\n<li><strong>Action:<\/strong> Specify an action name (e.g., &#8220;Submit&#8221;).<\/li>\n<li><strong>Label (Optional):<\/strong> Add additional details if needed (e.g., form ID or name).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Trigger Configuration:<\/strong>\n<ul>\n<li>Click on &#8220;Triggering&#8221; to set up a new trigger.<\/li>\n<li>Select &#8220;Trigger Configuration&#8221; and choose &#8220;Form Submission.&#8221;<\/li>\n<li>Specify the trigger to fire on &#8220;Some Forms,&#8221; and configure it to fire on forms that match your criteria (e.g., all forms, specific form IDs or classes).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save Tag:<\/strong>\n<ul>\n<li>Name your tag (e.g., &#8220;Form Submission &#8211; GA&#8221;) and click on &#8220;Save.&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"2_Test_and_Publish\"><\/span>2. <strong>Test and Publish<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Preview Mode:<\/strong>\n<ul>\n<li>Click on &#8220;Preview&#8221; to enter preview mode in GTM.<\/li>\n<li>Open your website in a new tab to test the form submission tracking.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Submit a Form:<\/strong>\n<ul>\n<li>Fill out and submit a form on your website to test if the tag fires correctly.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Debug and Verify:<\/strong>\n<ul>\n<li>Use the GTM preview mode to debug and verify that the tag fires upon form submission.<\/li>\n<li>Check the Google Analytics real-time reports to ensure the event is being tracked correctly.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Publish Changes:<\/strong>\n<ul>\n<li>Once verified, click on &#8220;Submit&#8221; in GTM to publish your changes live.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"3_View_Form_Submission_Data_in_Google_Analytics\"><\/span>3. <strong>View Form Submission Data in Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Access Google Analytics:<\/strong>\n<ul>\n<li>Log in to your <a href=\"https:\/\/analytics.google.com\/\" target=\"_new\" rel=\"noreferrer noopener\">Google Analytics<\/a> account and select the property and view where you set up the form submission tracking.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Navigate to Events:<\/strong>\n<ul>\n<li>Go to &#8220;Behavior&#8221; &gt; &#8220;Events&#8221; &gt; &#8220;Top Events&#8221; to see an overview of the form submission events tracked.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Analyze Form Submission Data:<\/strong>\n<ul>\n<li>Drill down into specific event categories, actions, and labels to analyze form submission data.<\/li>\n<li>Use secondary dimensions to gain additional insights (e.g., source\/medium, landing page).<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Additional_Tips\"><\/span>Additional Tips<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Enhanced E-commerce Tracking:<\/strong> For e-commerce forms (like checkout or lead generation), consider implementing enhanced e-commerce tracking in Google Analytics for more detailed insights.<\/li>\n<li><strong>Data Layer:<\/strong> If your form submission involves dynamic elements or complex interactions, use a data layer in GTM to capture specific information and pass it to Google Analytics.<\/li>\n<li><strong>Regular Monitoring:<\/strong> Monitor form submission data regularly to identify trends, optimize form usability, and improve conversion rates.<\/li>\n<\/ul>\n<p>By following these steps, you can effectively track form submissions using Google Tag Manager and leverage the data to optimize your website&#8217;s performance and user experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracking form submissions with Google Tag Manager (GTM) allows you to capture valuable data about user interactions on your website, such as when users complete&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8079","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to track form submissions with Google Tag Manager - CEOweb Ltd. 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