{"id":8228,"date":"2024-07-09T11:42:37","date_gmt":"2024-07-09T11:42:37","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=8228"},"modified":"2024-07-09T11:42:37","modified_gmt":"2024-07-09T11:42:37","slug":"how-to-use-google-analytics-to-identify-and-fix-website-errors-and-broken-links","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-identify-and-fix-website-errors-and-broken-links\/","title":{"rendered":"How to use Google Analytics to identify and fix website errors and broken links"},"content":{"rendered":"<p>Google Analytics is a powerful tool for monitoring website performance, including the identification and resolution of errors and broken links. Addressing these issues is crucial for maintaining a smooth user experience and optimizing your site for search engines. Here\u2019s a comprehensive guide on how to use Google Analytics to identify and fix website errors and broken links.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-identify-and-fix-website-errors-and-broken-links\/#1_Setting_Up_Google_Analytics\" title=\"1. Setting Up Google Analytics\">1. Setting Up Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-identify-and-fix-website-errors-and-broken-links\/#2_Monitoring_Site_Errors_with_Google_Analytics\" title=\"2. Monitoring Site Errors with Google Analytics\">2. Monitoring Site Errors with Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-identify-and-fix-website-errors-and-broken-links\/#3_Identifying_Broken_Links_with_Google_Analytics\" title=\"3. Identifying Broken Links with Google Analytics\">3. Identifying Broken Links with Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-identify-and-fix-website-errors-and-broken-links\/#4_Using_Google_Analytics_and_Google_Search_Console_Together\" title=\"4. Using Google Analytics and Google Search Console Together\">4. Using Google Analytics and Google Search Console Together<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-identify-and-fix-website-errors-and-broken-links\/#5_Fixing_Identified_Errors_and_Broken_Links\" title=\"5. Fixing Identified Errors and Broken Links\">5. Fixing Identified Errors and Broken Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-identify-and-fix-website-errors-and-broken-links\/#6_Ongoing_Monitoring_and_Maintenance\" title=\"6. Ongoing Monitoring and Maintenance\">6. Ongoing Monitoring and Maintenance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-identify-and-fix-website-errors-and-broken-links\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Setting_Up_Google_Analytics\"><\/span>1. Setting Up Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>a. Create a Google Analytics Account<\/strong><\/p>\n<ul>\n<li>If you don&#8217;t already have one, sign up for a free Google Analytics account.<\/li>\n<\/ul>\n<p><strong>b. Add a New Property<\/strong><\/p>\n<ul>\n<li>In the Google Analytics interface, click on the &#8220;Admin&#8221; tab and then &#8220;Create Property.&#8221;<\/li>\n<\/ul>\n<p><strong>c. Install the Tracking Code<\/strong><\/p>\n<ul>\n<li>You will receive a tracking code which needs to be added to every page of your website. This is usually done by pasting the code into the header of your site.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Monitoring_Site_Errors_with_Google_Analytics\"><\/span>2. Monitoring Site Errors with Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>a. Set Up Custom Alerts<\/strong><\/p>\n<ul>\n<li>Go to Admin &gt; View &gt; Custom Alerts.<\/li>\n<li>Click on &#8220;+ New Alert.&#8221;<\/li>\n<li>Name your alert (e.g., &#8220;Site Errors Alert&#8221;).<\/li>\n<li>Set the alert conditions, such as when the number of sessions with a specific error exceeds a certain threshold.<\/li>\n<li>Configure the alert to send you an email or SMS notification.<\/li>\n<\/ul>\n<p><strong>b. Track 404 Errors (Page Not Found)<\/strong><\/p>\n<ul>\n<li>Navigate to Behavior &gt; Site Content &gt; Content Drilldown.<\/li>\n<li>Use the search box to filter pages containing &#8220;404&#8221; or &#8220;Page Not Found&#8221; in the URL or title.<\/li>\n<li>Analyze the pages to identify the most common broken links leading to 404 errors.<\/li>\n<\/ul>\n<p><strong>c. Use the All Pages Report<\/strong><\/p>\n<ul>\n<li>Go to Behavior &gt; Site Content &gt; All Pages.<\/li>\n<li>Sort the pages by &#8220;Pageviews&#8221; and look for pages with unusually high bounce rates or low average time on page, which might indicate issues.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Identifying_Broken_Links_with_Google_Analytics\"><\/span>3. Identifying Broken Links with Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>a. Set Up Event Tracking<\/strong><\/p>\n<ul>\n<li>Event tracking can help you monitor clicks on external and internal links.<\/li>\n<li>To set this up, add event tracking code to your links. For example:\n<div class=\"dark bg-gray-950 rounded-md border-[0.5px] border-token-border-medium\">\n<div class=\"flex items-center relative text-token-text-secondary bg-token-main-surface-secondary px-4 py-2 text-xs font-sans justify-between rounded-t-md\">javascript<\/p>\n<div class=\"flex items-center\"><span class=\"\" data-state=\"closed\"><button class=\"flex gap-1 items-center\">Copy code<\/button><\/span><\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"!whitespace-pre hljs language-javascript\">&lt;a href=<span class=\"hljs-string\">\"http:\/\/example.com\"<\/span> onclick=<span class=\"hljs-string\">\"ga('send', 'event', 'Category', 'Action', 'Label');\"<\/span>&gt;<span class=\"hljs-title class_\">Link<\/span>&lt;\/a&gt;<br \/>\n<\/code><\/div>\n<\/div>\n<\/li>\n<\/ul>\n<p><strong>b. Analyze Event Reports<\/strong><\/p>\n<ul>\n<li>Go to Behavior &gt; Events &gt; Top Events to see the events you\u2019ve set up.<\/li>\n<li>Look for unusual patterns or high numbers of events related to broken links.<\/li>\n<\/ul>\n<p><strong>c. Use the In-Page Analytics Report<\/strong><\/p>\n<ul>\n<li>Go to Behavior &gt; In-Page Analytics.<\/li>\n<li>This report provides a visual representation of where users are clicking on your pages.<\/li>\n<li>Identify areas with high click rates leading to 404 errors or other issues.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Using_Google_Analytics_and_Google_Search_Console_Together\"><\/span>4. Using Google Analytics and Google Search Console Together<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>a. Link Google Analytics and Google Search Console<\/strong><\/p>\n<ul>\n<li>In Google Analytics, go to Admin &gt; Property Settings &gt; Search Console.<\/li>\n<li>Click &#8220;Add&#8221; to link your Google Search Console account.<\/li>\n<\/ul>\n<p><strong>b. Use Search Console Reports in Google Analytics<\/strong><\/p>\n<ul>\n<li>Go to Acquisition &gt; Search Console &gt; Landing Pages.<\/li>\n<li>Look for pages with high impressions but low clicks, which may indicate issues with the page or its content.<\/li>\n<li>Use the &#8220;Crawl Errors&#8221; report in Search Console to identify URLs that return errors when crawled by Googlebot.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Fixing_Identified_Errors_and_Broken_Links\"><\/span>5. Fixing Identified Errors and Broken Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>a. Correct Internal Links<\/strong><\/p>\n<ul>\n<li>Use the insights from the reports to find and fix broken internal links.<\/li>\n<li>Update or remove outdated links that lead to 404 pages.<\/li>\n<\/ul>\n<p><strong>b. Redirect Broken URLs<\/strong><\/p>\n<ul>\n<li>Implement 301 redirects for broken URLs to relevant, working pages. This ensures that users and search engines are directed to the correct location.<\/li>\n<li>In your website&#8217;s .htaccess file (Apache servers) or using a plugin (for CMS platforms like WordPress), set up the redirects.<\/li>\n<\/ul>\n<p><strong>c. Update External Links<\/strong><\/p>\n<ul>\n<li>For broken external links, either contact the external website to fix the link or update it to an alternative resource.<\/li>\n<li>If the external resource is permanently unavailable, remove the link or replace it with a relevant alternative.<\/li>\n<\/ul>\n<p><strong>d. Fix Site Errors<\/strong><\/p>\n<ul>\n<li>Use the information from custom alerts and reports to address site errors.<\/li>\n<li>Common issues include server errors (500), unauthorized access errors (403), and DNS errors.<\/li>\n<li>Work with your web hosting provider or development team to resolve these errors.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_Ongoing_Monitoring_and_Maintenance\"><\/span>6. Ongoing Monitoring and Maintenance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>a. Regularly Check Reports<\/strong><\/p>\n<ul>\n<li>Make it a habit to regularly review the reports in Google Analytics and Google Search Console.<\/li>\n<li>This helps you stay on top of any new issues that may arise.<\/li>\n<\/ul>\n<p><strong>b. Set Up Automated Reports<\/strong><\/p>\n<ul>\n<li>Go to the &#8220;Customization&#8221; tab in Google Analytics and create custom reports to monitor specific metrics and dimensions.<\/li>\n<li>Schedule these reports to be emailed to you regularly.<\/li>\n<\/ul>\n<p><strong>c. Conduct Routine Site Audits<\/strong><\/p>\n<ul>\n<li>Periodically conduct comprehensive site audits using tools like Google Analytics, Google Search Console, and third-party tools such as Screaming Frog or Ahrefs.<\/li>\n<li>These audits help identify new errors and ensure all links and site elements are functioning correctly.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using Google Analytics to identify and fix website errors and broken links is essential for maintaining a healthy website. By setting up custom alerts, monitoring key reports, integrating Google Search Console, and implementing regular maintenance practices, you can ensure your site provides a seamless user experience and performs well in search engine rankings. Consistently addressing these issues will lead to improved user satisfaction, better engagement, and ultimately, higher conversion rates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics is a powerful tool for monitoring website performance, including the identification and resolution of errors and broken links. Addressing these issues is crucial&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8228","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use Google Analytics to identify and fix website errors and broken links - CEOweb Ltd. 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