{"id":8271,"date":"2024-07-10T20:30:15","date_gmt":"2024-07-10T20:30:15","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=8271"},"modified":"2024-07-10T20:30:15","modified_gmt":"2024-07-10T20:30:15","slug":"how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/","title":{"rendered":"How to use Google Analytics to analyze website traffic by landing page performance"},"content":{"rendered":"<p>Analyzing website traffic by landing page performance in Google Analytics is essential for understanding how well your site engages visitors from the moment they arrive. This analysis helps you identify high-performing pages, uncover issues, and optimize your site for better user experience and conversion rates. Here&#8217;s a step-by-step guide to effectively analyze landing page performance using Google Analytics.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/#Step_1_Access_Google_Analytics\" title=\"Step 1: Access Google Analytics\">Step 1: Access Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/#Step_2_Navigate_to_Landing_Pages_Report\" title=\"Step 2: Navigate to Landing Pages Report\">Step 2: Navigate to Landing Pages Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/#Step_3_Understanding_the_Landing_Pages_Report\" title=\"Step 3: Understanding the Landing Pages Report\">Step 3: Understanding the Landing Pages Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/#Step_4_Analyzing_Landing_Page_Performance\" title=\"Step 4: Analyzing Landing Page Performance\">Step 4: Analyzing Landing Page Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/#Step_5_Segmenting_Landing_Page_Traffic\" title=\"Step 5: Segmenting Landing Page Traffic\">Step 5: Segmenting Landing Page Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/#Step_6_Custom_Reports_and_Dashboards\" title=\"Step 6: Custom Reports and Dashboards\">Step 6: Custom Reports and Dashboards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/#Step_7_Advanced_Analysis\" title=\"Step 7: Advanced Analysis\">Step 7: Advanced Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/#Step_8_Optimize_Landing_Pages\" title=\"Step 8: Optimize Landing Pages\">Step 8: Optimize Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/#Step_9_Monitor_and_Iterate\" title=\"Step 9: Monitor and Iterate\">Step 9: Monitor and Iterate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Access_Google_Analytics\"><\/span>Step 1: Access Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To begin, log in to your Google Analytics account and select the property (website) you want to analyze.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Navigate_to_Landing_Pages_Report\"><\/span>Step 2: Navigate to Landing Pages Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Go to the Behavior Section<\/strong>: In the left-hand menu, click on &#8220;Behavior.&#8221;<\/li>\n<li><strong>Select Site Content<\/strong>: Under the &#8220;Behavior&#8221; dropdown, click on &#8220;Site Content.&#8221;<\/li>\n<li><strong>Choose Landing Pages<\/strong>: From the &#8220;Site Content&#8221; options, select &#8220;Landing Pages.&#8221;<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Understanding_the_Landing_Pages_Report\"><\/span>Step 3: Understanding the Landing Pages Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Landing Pages report provides detailed insights into the performance of individual pages that users first arrive on. Here are the key metrics you\u2019ll see:<\/p>\n<ul>\n<li><strong>Sessions<\/strong>: The number of sessions initiated by visitors landing on a particular page.<\/li>\n<li><strong>New Users<\/strong>: The number of first-time visitors who started their session on that landing page.<\/li>\n<li><strong>Bounce Rate<\/strong>: The percentage of single-page sessions (i.e., sessions in which the user left the site from the landing page without interacting with the page).<\/li>\n<li><strong>Pages\/Session<\/strong>: The average number of pages viewed during a session, including repeated views of a single page.<\/li>\n<li><strong>Average Session Duration<\/strong>: The average length of a session.<\/li>\n<li><strong>Goal Conversion Rate<\/strong>: The percentage of sessions that resulted in a goal completion.<\/li>\n<li><strong>E-commerce Metrics<\/strong>: If you have e-commerce tracking enabled, you will see metrics like transactions, revenue, and average order value.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Analyzing_Landing_Page_Performance\"><\/span>Step 4: Analyzing Landing Page Performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Sort and Filter Data<\/strong>: Use sorting and filtering options to focus on specific metrics or landing pages. For example, you might sort by bounce rate to identify pages with high bounce rates that may need optimization.<\/li>\n<li><strong>Compare Date Ranges<\/strong>: Use the date range selector at the top right to compare landing page performance over different periods. This helps you identify trends and the impact of any changes made to your site.<\/li>\n<li><strong>Use Secondary Dimensions<\/strong>: Add a secondary dimension to get more granular data. For instance, you can add &#8220;Source\/Medium&#8221; as a secondary dimension to see which traffic sources are bringing visitors to each landing page.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Segmenting_Landing_Page_Traffic\"><\/span>Step 5: Segmenting Landing Page Traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating segments allows you to analyze specific groups of users based on different criteria:<\/p>\n<ol>\n<li><strong>Create a New Segment<\/strong>: Click on the &#8220;Add Segment&#8221; button at the top of the report.<\/li>\n<li><strong>New Segment<\/strong>: Click on the &#8220;+ New Segment&#8221; button.<\/li>\n<li><strong>Define the Segment<\/strong>: Name your segment and set the criteria. For example, to analyze mobile users, go to the &#8220;Technology&#8221; section and set &#8220;Device Category&#8221; to &#8220;mobile.&#8221;<\/li>\n<li><strong>Save the Segment<\/strong>: Click &#8220;Save&#8221; to apply the segment.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Custom_Reports_and_Dashboards\"><\/span>Step 6: Custom Reports and Dashboards<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Custom reports and dashboards help you keep track of landing page performance more effectively:<\/p>\n<ol>\n<li><strong>Create a Custom Report<\/strong>:\n<ul>\n<li>Go to the &#8220;Customization&#8221; section in the left-hand menu.<\/li>\n<li>Click on &#8220;Custom Reports&#8221; and then &#8220;New Custom Report.&#8221;<\/li>\n<li>Define your report by selecting the metrics and dimensions you want to include. For example, you might create a report that shows sessions, bounce rate, and goal completions by landing page.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Build a Dashboard<\/strong>:\n<ul>\n<li>Go to the &#8220;Customization&#8221; section and click on &#8220;Dashboards.&#8221;<\/li>\n<li>Create a new dashboard and add widgets for key metrics. You can add multiple widgets to track different aspects of landing page performance, such as top landing pages, bounce rates, and conversion rates.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Advanced_Analysis\"><\/span>Step 7: Advanced Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For more in-depth analysis, use the following GA features:<\/p>\n<ol>\n<li><strong>Behavior Flow<\/strong>:\n<ul>\n<li>Navigate to &#8220;Behavior&#8221; &gt; &#8220;Behavior Flow.&#8221;<\/li>\n<li>This report shows the path users take from the landing page to other pages on your site. It helps you understand user journeys and identify drop-off points.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Content Drilldown<\/strong>:\n<ul>\n<li>Go to &#8220;Behavior&#8221; &gt; &#8220;Site Content&#8221; &gt; &#8220;Content Drilldown.&#8221;<\/li>\n<li>This report allows you to analyze the performance of landing pages within a specific section or directory of your site.<\/li>\n<\/ul>\n<\/li>\n<li><strong>In-Page Analytics<\/strong>:\n<ul>\n<li>Navigate to &#8220;Behavior&#8221; &gt; &#8220;In-Page Analytics.&#8221;<\/li>\n<li>This report provides a visual representation of how users interact with your landing pages, showing click data overlaid on your site.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_8_Optimize_Landing_Pages\"><\/span>Step 8: Optimize Landing Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Based on your analysis, optimize your landing pages to improve performance:<\/p>\n<ol>\n<li><strong>Address High Bounce Rates<\/strong>: For pages with high bounce rates, ensure that the content is relevant, engaging, and meets user expectations. Improve page load speed, make the design appealing, and include clear calls to action.<\/li>\n<li><strong>Enhance User Experience<\/strong>: Simplify navigation, improve readability, and ensure that the page layout is user-friendly. Make sure the landing page is optimized for mobile devices.<\/li>\n<li><strong>A\/B Testing<\/strong>: Conduct A\/B tests to compare different versions of your landing pages. Test different headlines, images, calls to action, and layouts to see what works best.<\/li>\n<li><strong>Improve Content<\/strong>: Ensure that the content on your landing pages is high quality, relevant, and valuable to your visitors. Use clear and compelling headlines, and provide detailed and useful information.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_9_Monitor_and_Iterate\"><\/span>Step 9: Monitor and Iterate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Regularly monitor your landing page performance and make iterative improvements:<\/p>\n<ol>\n<li><strong>Set up Alerts<\/strong>: Create custom alerts in Google Analytics to notify you of significant changes in landing page metrics, such as a sudden increase in bounce rate or a drop in conversions.<\/li>\n<li><strong>Periodic Review<\/strong>: Review your landing page data periodically to identify trends and opportunities for further optimization. Keep track of changes you make and their impact on performance.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Analyzing website traffic by landing page performance in Google Analytics is essential for optimizing user experience and conversion rates. By leveraging GA\u2019s reports, segments, custom reports, and advanced features, you can gain deep insights into how visitors interact with your landing pages and make data-driven decisions to improve your site. Regular monitoring and optimization will help you continuously enhance your landing pages, ensuring they effectively engage and convert your visitors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analyzing website traffic by landing page performance in Google Analytics is essential for understanding how well your site engages visitors from the moment they arrive&#8230;.<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8271","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use Google Analytics to analyze website traffic by landing page performance - CEOweb Ltd. Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use Google Analytics to analyze website traffic by landing page performance - CEOweb Ltd. Blog\" \/>\n<meta property=\"og:description\" content=\"Analyzing website traffic by landing page performance in Google Analytics is essential for understanding how well your site engages visitors from the moment they arrive....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"CEOweb Ltd. Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-10T20:30:15+00:00\" \/>\n<meta name=\"author\" content=\"Emmanuel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emmanuel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/\",\"url\":\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/\",\"name\":\"How to use Google Analytics to analyze website traffic by landing page performance - CEOweb Ltd. Blog\",\"isPartOf\":{\"@id\":\"https:\/\/ceowebltd.com\/blog\/#website\"},\"datePublished\":\"2024-07-10T20:30:15+00:00\",\"dateModified\":\"2024-07-10T20:30:15+00:00\",\"author\":{\"@id\":\"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f\"},\"breadcrumb\":{\"@id\":\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ceowebltd.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to use Google Analytics to analyze website traffic by landing page performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/#website\",\"url\":\"https:\/\/ceowebltd.com\/blog\/\",\"name\":\"CEOweb Ltd. Blog\",\"description\":\"Guest Posting - Digital Marketing &amp; Web Services\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ceowebltd.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f\",\"name\":\"Emmanuel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g\",\"caption\":\"Emmanuel\"},\"url\":\"https:\/\/ceowebltd.com\/blog\/author\/emmanuel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to use Google Analytics to analyze website traffic by landing page performance - CEOweb Ltd. Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/","og_locale":"en_US","og_type":"article","og_title":"How to use Google Analytics to analyze website traffic by landing page performance - CEOweb Ltd. Blog","og_description":"Analyzing website traffic by landing page performance in Google Analytics is essential for understanding how well your site engages visitors from the moment they arrive....","og_url":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/","og_site_name":"CEOweb Ltd. Blog","article_published_time":"2024-07-10T20:30:15+00:00","author":"Emmanuel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emmanuel","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/","url":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/","name":"How to use Google Analytics to analyze website traffic by landing page performance - CEOweb Ltd. Blog","isPartOf":{"@id":"https:\/\/ceowebltd.com\/blog\/#website"},"datePublished":"2024-07-10T20:30:15+00:00","dateModified":"2024-07-10T20:30:15+00:00","author":{"@id":"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f"},"breadcrumb":{"@id":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-analytics-to-analyze-website-traffic-by-landing-page-performance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ceowebltd.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to use Google Analytics to analyze website traffic by landing page performance"}]},{"@type":"WebSite","@id":"https:\/\/ceowebltd.com\/blog\/#website","url":"https:\/\/ceowebltd.com\/blog\/","name":"CEOweb Ltd. Blog","description":"Guest Posting - Digital Marketing &amp; Web Services","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ceowebltd.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f","name":"Emmanuel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g","caption":"Emmanuel"},"url":"https:\/\/ceowebltd.com\/blog\/author\/emmanuel\/"}]}},"_links":{"self":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts\/8271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/comments?post=8271"}],"version-history":[{"count":1,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts\/8271\/revisions"}],"predecessor-version":[{"id":8272,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts\/8271\/revisions\/8272"}],"wp:attachment":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/media?parent=8271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/categories?post=8271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/tags?post=8271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}