{"id":8474,"date":"2024-07-22T20:24:18","date_gmt":"2024-07-22T20:24:18","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=8474"},"modified":"2024-07-22T20:24:18","modified_gmt":"2024-07-22T20:24:18","slug":"how-to-set-up-and-track-goals-for-customer-reviews-and-testimonials-submissions-in-google-analytics","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-customer-reviews-and-testimonials-submissions-in-google-analytics\/","title":{"rendered":"How to set up and track goals for customer reviews and testimonials submissions in Google Analytics"},"content":{"rendered":"<p>Tracking customer reviews and testimonials submissions is essential for understanding user engagement and improving your strategies. Here\u2019s a step-by-step guide on how to set up and track these goals in Google Analytics:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-customer-reviews-and-testimonials-submissions-in-google-analytics\/#1_Define_Your_Goals\" title=\"1. Define Your Goals\">1. Define Your Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-customer-reviews-and-testimonials-submissions-in-google-analytics\/#2_Set_Up_Goals_in_Google_Analytics\" title=\"2. Set Up Goals in Google Analytics\">2. Set Up Goals in Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-customer-reviews-and-testimonials-submissions-in-google-analytics\/#3_Set_Up_Event_Tracking_for_Form_Submissions\" title=\"3. Set Up Event Tracking for Form Submissions\">3. Set Up Event Tracking for Form Submissions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-customer-reviews-and-testimonials-submissions-in-google-analytics\/#4_Monitor_and_Analyze_Your_Goals_in_Google_Analytics\" title=\"4. Monitor and Analyze Your Goals in Google Analytics\">4. Monitor and Analyze Your Goals in Google Analytics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-customer-reviews-and-testimonials-submissions-in-google-analytics\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"1_Define_Your_Goals\"><\/span>1. <strong>Define Your Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Before setting up goals in Google Analytics, you need to clearly define what constitutes a goal. For customer reviews and testimonials, typical goals might include:<\/p>\n<ul>\n<li>A thank you page visit after a review submission.<\/li>\n<li>An event triggered when the review submission form is successfully submitted.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"2_Set_Up_Goals_in_Google_Analytics\"><\/span>2. <strong>Set Up Goals in Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>Step 1: Log in to Google Analytics<\/strong><\/p>\n<ul>\n<li>Go to <a href=\"https:\/\/analytics.google.com\/\" target=\"_new\" rel=\"noreferrer noopener\">Google Analytics<\/a> and log in to your account.<\/li>\n<\/ul>\n<p><strong>Step 2: Navigate to Admin<\/strong><\/p>\n<ul>\n<li>In the bottom-left corner, click on the Admin gear icon.<\/li>\n<\/ul>\n<p><strong>Step 3: Select the Account and Property<\/strong><\/p>\n<ul>\n<li>Choose the account and property where you want to set up the goal.<\/li>\n<\/ul>\n<p><strong>Step 4: Set Up a New Goal<\/strong><\/p>\n<ul>\n<li>Under the &#8220;View&#8221; column, click on \u201cGoals.\u201d<\/li>\n<li>Click the \u201cNew Goal\u201d button.<\/li>\n<\/ul>\n<p><strong>Step 5: Choose a Goal Setup<\/strong><\/p>\n<ul>\n<li>Select a goal setup. You can use a custom setup for more flexibility.<\/li>\n<li>Click \u201cContinue.\u201d<\/li>\n<\/ul>\n<p><strong>Step 6: Describe Your Goal<\/strong><\/p>\n<ul>\n<li>Name your goal (e.g., \u201cReview Submission\u201d).<\/li>\n<li>Select a goal type. For tracking reviews, you can choose between &#8220;Destination&#8221; or &#8220;Event.&#8221;\n<ul>\n<li><strong>Destination<\/strong>: Tracks when users land on a specific page (e.g., a thank you page).<\/li>\n<li><strong>Event<\/strong>: Tracks specific interactions (e.g., form submissions).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Step 7: Configure Your Goal Details<\/strong><\/p>\n<p><em>For a Destination Goal:<\/em><\/p>\n<ul>\n<li>Select \u201cDestination\u201d and click \u201cContinue.\u201d<\/li>\n<li>In the \u201cDestination\u201d field, enter the URL of the thank you page that appears after a review is submitted (e.g., <code>\/thank-you<\/code>).<\/li>\n<\/ul>\n<p><em>For an Event Goal:<\/em><\/p>\n<ul>\n<li>Select \u201cEvent\u201d and click \u201cContinue.\u201d<\/li>\n<li>Configure the event details:\n<ul>\n<li><strong>Category<\/strong>: e.g., \u201cReview\u201d<\/li>\n<li><strong>Action<\/strong>: e.g., \u201cSubmit\u201d<\/li>\n<li><strong>Label<\/strong>: e.g., \u201cCustomer Review Form\u201d<\/li>\n<li>You can leave the \u201cValue\u201d field blank unless you want to assign a specific value to each review submission.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Step 8: Verify Your Goal<\/strong><\/p>\n<ul>\n<li>Click \u201cVerify this Goal\u201d to check if the goal setup is correct and to see a preview of how it might perform based on past data.<\/li>\n<\/ul>\n<p><strong>Step 9: Save Your Goal<\/strong><\/p>\n<ul>\n<li>Click \u201cSave\u201d to finish setting up your goal.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"3_Set_Up_Event_Tracking_for_Form_Submissions\"><\/span>3. <strong>Set Up Event Tracking for Form Submissions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you choose an Event goal, you need to ensure event tracking is correctly set up on your website. Here\u2019s how to do it:<\/p>\n<p><strong>Step 1: Add Event Tracking Code<\/strong><\/p>\n<ul>\n<li>Use Google Tag Manager (GTM) to set up event tracking without modifying the website code directly.<\/li>\n<\/ul>\n<p><strong>Step 2: Create a New Tag in GTM<\/strong><\/p>\n<ul>\n<li>Log in to <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noreferrer noopener\">Google Tag Manager<\/a>.<\/li>\n<li>Create a new tag and configure it:\n<ul>\n<li>Choose \u201cTag Configuration\u201d and select \u201cGoogle Analytics: Universal Analytics.\u201d<\/li>\n<li>Choose \u201cEvent\u201d as the Track Type.<\/li>\n<li>Fill in the Event Tracking Parameters:\n<ul>\n<li><strong>Category<\/strong>: \u201cReview\u201d<\/li>\n<li><strong>Action<\/strong>: \u201cSubmit\u201d<\/li>\n<li><strong>Label<\/strong>: \u201cCustomer Review Form\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Step 3: Set Up a Trigger<\/strong><\/p>\n<ul>\n<li>Set up a trigger to fire the tag when the review submission form is submitted.<\/li>\n<li>Click on \u201cTriggering\u201d and choose \u201cNew.\u201d<\/li>\n<li>Select \u201cForm Submission\u201d or configure a custom trigger based on your form\u2019s specific attributes (e.g., CSS selectors).<\/li>\n<\/ul>\n<p><strong>Step 4: Publish Your Changes<\/strong><\/p>\n<ul>\n<li>After configuring the tag and trigger, publish your changes in GTM.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"4_Monitor_and_Analyze_Your_Goals_in_Google_Analytics\"><\/span>4. <strong>Monitor and Analyze Your Goals in Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>Step 1: Access Goal Reports<\/strong><\/p>\n<ul>\n<li>In Google Analytics, go to the \u201cConversions\u201d section and click on \u201cGoals\u201d to see an overview of your goals\u2019 performance.<\/li>\n<\/ul>\n<p><strong>Step 2: Review Goal Completions<\/strong><\/p>\n<ul>\n<li>Check the \u201cGoal Completions\u201d and \u201cGoal Conversion Rate\u201d metrics to understand how many users are submitting reviews.<\/li>\n<\/ul>\n<p><strong>Step 3: Analyze Goal Flow<\/strong><\/p>\n<ul>\n<li>Use the \u201cGoal Flow\u201d report to visualize the path users take to complete the goal. This can help identify potential drop-off points or areas for improvement.<\/li>\n<\/ul>\n<p><strong>Step 4: Segment Your Data<\/strong><\/p>\n<ul>\n<li>Create custom segments to analyze the behavior of users who submit reviews compared to those who don\u2019t. This can provide insights into what drives review submissions.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Setting up and tracking goals for customer reviews and testimonials submissions in Google Analytics involves defining clear goals, configuring destination or event-based tracking, and using Google Tag Manager for accurate event tracking. Regularly monitoring and analyzing these goals will help you understand user behavior, measure engagement, and optimize your strategies to increase review submissions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracking customer reviews and testimonials submissions is essential for understanding user engagement and improving your strategies. Here\u2019s a step-by-step guide on how to set up&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8474","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to set up and track goals for customer reviews and testimonials submissions in Google Analytics - CEOweb Ltd. 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