{"id":8478,"date":"2024-07-22T20:29:32","date_gmt":"2024-07-22T20:29:32","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=8478"},"modified":"2024-07-22T20:29:32","modified_gmt":"2024-07-22T20:29:32","slug":"how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/","title":{"rendered":"How to set up and track goals for contact form submissions and inquiries in Google Analytics"},"content":{"rendered":"<p>Setting up and tracking goals for contact form submissions and inquiries in Google Analytics is a great way to measure user engagement and the effectiveness of your website in generating leads. Here\u2019s a step-by-step guide to help you do this:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Step_1_Define_Your_Goal\" title=\"Step 1: Define Your Goal\">Step 1: Define Your Goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Step_2_Set_Up_Goals_in_Google_Analytics\" title=\"Step 2: Set Up Goals in Google Analytics\">Step 2: Set Up Goals in Google Analytics<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Log_in_to_Google_Analytics\" title=\"Log in to Google Analytics\">Log in to Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Navigate_to_Admin\" title=\"Navigate to Admin\">Navigate to Admin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Select_the_Account_and_Property\" title=\"Select the Account and Property\">Select the Account and Property<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Set_Up_a_New_Goal\" title=\"Set Up a New Goal\">Set Up a New Goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Choose_a_Goal_Setup\" title=\"Choose a Goal Setup\">Choose a Goal Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Describe_Your_Goal\" title=\"Describe Your Goal\">Describe Your Goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Configure_Your_Goal_Details\" title=\"Configure Your Goal Details\">Configure Your Goal Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Verify_and_Save_Your_Goal\" title=\"Verify and Save Your Goal\">Verify and Save Your Goal<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Step_3_Set_Up_Event_Tracking_for_Form_Submissions_Optional\" title=\"Step 3: Set Up Event Tracking for Form Submissions (Optional)\">Step 3: Set Up Event Tracking for Form Submissions (Optional)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Log_in_to_Google_Tag_Manager\" title=\"Log in to Google Tag Manager\">Log in to Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Create_a_New_Tag\" title=\"Create a New Tag\">Create a New Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Tag_Configuration\" title=\"Tag Configuration\">Tag Configuration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Set_Up_a_Trigger\" title=\"Set Up a Trigger\">Set Up a Trigger<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Publish_Your_Changes\" title=\"Publish Your Changes\">Publish Your Changes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Step_4_Monitor_and_Analyze_Your_Goals\" title=\"Step 4: Monitor and Analyze Your Goals\">Step 4: Monitor and Analyze Your Goals<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Access_Goal_Reports\" title=\"Access Goal Reports\">Access Goal Reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Analyze_Goal_Flow\" title=\"Analyze Goal Flow\">Analyze Goal Flow<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Step_5_Use_Custom_Reports_and_Segments\" title=\"Step 5: Use Custom Reports and Segments\">Step 5: Use Custom Reports and Segments<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Custom_Reports\" title=\"Custom Reports\">Custom Reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Segments\" title=\"Segments\">Segments<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-set-up-and-track-goals-for-contact-form-submissions-and-inquiries-in-google-analytics\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Goal\"><\/span>Step 1: Define Your Goal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before setting up the goal in Google Analytics, you need to clearly define what constitutes a successful contact form submission. Typically, this involves the user reaching a thank you or confirmation page after submitting the form.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Set_Up_Goals_in_Google_Analytics\"><\/span>Step 2: Set Up Goals in Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Log_in_to_Google_Analytics\"><\/span>Log in to Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>Go to <a href=\"https:\/\/analytics.google.com\/\" target=\"_new\" rel=\"noreferrer noopener\">Google Analytics<\/a> and log in to your account.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Navigate_to_Admin\"><\/span>Navigate to Admin<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol start=\"2\">\n<li>In the bottom-left corner, click on the Admin gear icon.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Select_the_Account_and_Property\"><\/span>Select the Account and Property<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol start=\"3\">\n<li>Choose the account and property where you want to set up the goal.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Set_Up_a_New_Goal\"><\/span>Set Up a New Goal<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol start=\"4\">\n<li>Under the &#8220;View&#8221; column, click on \u201cGoals.\u201d<\/li>\n<li>Click the \u201cNew Goal\u201d button.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Choose_a_Goal_Setup\"><\/span>Choose a Goal Setup<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol start=\"6\">\n<li>Select a custom setup for more flexibility and click \u201cContinue.\u201d<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Describe_Your_Goal\"><\/span>Describe Your Goal<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol start=\"7\">\n<li>Name your goal (e.g., \u201cContact Form Submission\u201d).<\/li>\n<li>Select a goal type. For contact forms, the most common type is &#8220;Destination.&#8221;<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Configure_Your_Goal_Details\"><\/span>Configure Your Goal Details<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol start=\"9\">\n<li><strong>Destination Goal<\/strong>:\n<ul>\n<li>Select \u201cDestination\u201d and click \u201cContinue.\u201d<\/li>\n<li>In the \u201cDestination\u201d field, enter the URL of the thank you or confirmation page that appears after a contact form is submitted (e.g., <code>\/thank-you<\/code>).<\/li>\n<li>Optionally, you can specify if the URL should be equal to, begins with, or matches a regular expression, depending on how your thank you page URL is structured.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Event Goal<\/strong> (if you don\u2019t have a thank you page):\n<ul>\n<li>Select \u201cEvent\u201d and click \u201cContinue.\u201d<\/li>\n<li>Configure the event details:\n<ul>\n<li><strong>Category<\/strong>: e.g., \u201cForm\u201d<\/li>\n<li><strong>Action<\/strong>: e.g., \u201cSubmit\u201d<\/li>\n<li><strong>Label<\/strong>: e.g., \u201cContact Form\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Verify_and_Save_Your_Goal\"><\/span>Verify and Save Your Goal<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol start=\"11\">\n<li>Click \u201cVerify this Goal\u201d to see if the goal setup is correct and to see a preview of how it might perform based on past data.<\/li>\n<li>Click \u201cSave\u201d to finish setting up your goal.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Set_Up_Event_Tracking_for_Form_Submissions_Optional\"><\/span>Step 3: Set Up Event Tracking for Form Submissions (Optional)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your contact form does not lead to a thank you page, you will need to set up event tracking. This can be done using Google Tag Manager (GTM).<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Log_in_to_Google_Tag_Manager\"><\/span>Log in to Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>Go to <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noreferrer noopener\">Google Tag Manager<\/a> and log in.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Create_a_New_Tag\"><\/span>Create a New Tag<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol start=\"2\">\n<li>Create a new tag and configure it to track form submissions.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Tag_Configuration\"><\/span>Tag Configuration<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol start=\"3\">\n<li>Choose \u201cTag Configuration\u201d and select \u201cGoogle Analytics: Universal Analytics.\u201d<\/li>\n<li>Choose \u201cEvent\u201d as the Track Type.<\/li>\n<li>Fill in the Event Tracking Parameters (Category, Action, Label).<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Set_Up_a_Trigger\"><\/span>Set Up a Trigger<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol start=\"6\">\n<li>Create a new trigger that fires the tag when the form submission occurs.\n<ul>\n<li>Go to \u201cTriggers\u201d and click on \u201cNew.\u201d<\/li>\n<li>Select \u201cTrigger Configuration\u201d and choose \u201cForm Submission.\u201d<\/li>\n<li>Optionally, refine the trigger to fire only on specific forms by using CSS selectors or other identifiers unique to your contact form.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Publish_Your_Changes\"><\/span>Publish Your Changes<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol start=\"7\">\n<li>After configuring the tag and trigger, publish your changes in GTM.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Monitor_and_Analyze_Your_Goals\"><\/span>Step 4: Monitor and Analyze Your Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Access_Goal_Reports\"><\/span>Access Goal Reports<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>In Google Analytics, go to the \u201cConversions\u201d section and click on \u201cGoals\u201d to see an overview of your goals\u2019 performance.<\/li>\n<li>Check the \u201cGoal Completions\u201d and \u201cGoal Conversion Rate\u201d metrics to understand how many users are submitting the contact form.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Analyze_Goal_Flow\"><\/span>Analyze Goal Flow<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol start=\"3\">\n<li>Use the \u201cGoal Flow\u201d report to visualize the path users take to complete the goal. This can help identify potential drop-off points or areas for improvement.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Use_Custom_Reports_and_Segments\"><\/span>Step 5: Use Custom Reports and Segments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Custom_Reports\"><\/span>Custom Reports<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>Create custom reports to combine different metrics and dimensions relevant to contact form submissions.\n<ul>\n<li>Go to \u201cCustomization\u201d &gt; \u201cCustom Reports\u201d &gt; \u201cNew Custom Report.\u201d<\/li>\n<li>Add relevant metrics like goal completions, conversion rate, and dimensions like source\/medium, user type, and landing page.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Segments\"><\/span>Segments<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol start=\"2\">\n<li>Create custom segments to analyze the behavior of users who submit contact forms compared to those who don\u2019t.\n<ul>\n<li>Go to \u201cAdmin\u201d &gt; \u201cSegments\u201d &gt; \u201cNew Segment.\u201d<\/li>\n<li>Define conditions based on goal completions or events related to contact form submissions.<\/li>\n<li>Apply these segments to your reports to compare engagement metrics and identify trends.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By setting up and tracking goals for contact form submissions and inquiries in Google Analytics, you can effectively measure user engagement, evaluate the effectiveness of your website in generating leads, and identify areas for improvement. Regularly reviewing these metrics will provide valuable insights and help you optimize your website to better meet your business objectives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setting up and tracking goals for contact form submissions and inquiries in Google Analytics is a great way to measure user engagement and the effectiveness&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8478","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to set up and track goals for contact form submissions and inquiries in Google Analytics - CEOweb Ltd. 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