{"id":8856,"date":"2024-08-13T21:16:26","date_gmt":"2024-08-13T21:16:26","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=8856"},"modified":"2024-08-13T21:16:26","modified_gmt":"2024-08-13T21:16:26","slug":"how-to-use-content-marketing-to-support-customer-education-and-onboarding","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/","title":{"rendered":"How to use content marketing to support customer education and onboarding"},"content":{"rendered":"<p>Content marketing is a powerful tool for supporting customer education and onboarding, helping to ensure that new customers understand how to use your products or services effectively and derive maximum value from them. Here\u2019s a comprehensive guide on how to use content marketing to enhance customer education and onboarding:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#1_Create_Comprehensive_Onboarding_Materials\" title=\"1. Create Comprehensive Onboarding Materials\">1. Create Comprehensive Onboarding Materials<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#a_Welcome_Guides\" title=\"a. Welcome Guides\">a. Welcome Guides<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#b_Getting_Started_Tutorials\" title=\"b. Getting Started Tutorials\">b. Getting Started Tutorials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#c_Onboarding_Checklists\" title=\"c. Onboarding Checklists\">c. Onboarding Checklists<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#2_Develop_Educational_Content\" title=\"2. Develop Educational Content\">2. Develop Educational Content<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#a_Knowledge_Base_and_FAQs\" title=\"a. Knowledge Base and FAQs\">a. Knowledge Base and FAQs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#b_Blog_Posts_and_Articles\" title=\"b. Blog Posts and Articles\">b. Blog Posts and Articles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#c_Webinars_and_Workshops\" title=\"c. Webinars and Workshops\">c. Webinars and Workshops<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#3_Leverage_Interactive_Content\" title=\"3. Leverage Interactive Content\">3. Leverage Interactive Content<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#a_Interactive_Tutorials\" title=\"a. Interactive Tutorials\">a. Interactive Tutorials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#b_Quizzes_and_Assessments\" title=\"b. Quizzes and Assessments\">b. Quizzes and Assessments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#c_Personalized_Learning_Paths\" title=\"c. Personalized Learning Paths\">c. Personalized Learning Paths<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#4_Utilize_Email_Campaigns\" title=\"4. Utilize Email Campaigns\">4. Utilize Email Campaigns<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#a_Welcome_Emails\" title=\"a. Welcome Emails\">a. Welcome Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#b_Drip_Campaigns\" title=\"b. Drip Campaigns\">b. Drip Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#c_Feedback_and_Surveys\" title=\"c. Feedback and Surveys\">c. Feedback and Surveys<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#5_Integrate_with_Customer_Support\" title=\"5. Integrate with Customer Support\">5. Integrate with Customer Support<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#a_Live_Chat_and_Chatbots\" title=\"a. Live Chat and Chatbots\">a. Live Chat and Chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#b_Support_Documentation\" title=\"b. Support Documentation\">b. Support Documentation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#6_Promote_Continuous_Learning\" title=\"6. Promote Continuous Learning\">6. Promote Continuous Learning<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#a_Advanced_Training_Materials\" title=\"a. Advanced Training Materials\">a. Advanced Training Materials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#b_Community_Forums\" title=\"b. Community Forums\">b. Community Forums<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#c_Product_Updates_and_Announcements\" title=\"c. Product Updates and Announcements\">c. Product Updates and Announcements<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-content-marketing-to-support-customer-education-and-onboarding\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Create_Comprehensive_Onboarding_Materials\"><\/span>1. <strong>Create Comprehensive Onboarding Materials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"a_Welcome_Guides\"><\/span><strong>a. Welcome Guides<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Objective<\/strong>: Provide an overview of your product or service, including key features and benefits.<\/li>\n<li><strong>Content<\/strong>: Develop a welcome guide that outlines the initial steps new customers should take. Include company background, product\/service overview, and how to get started.<\/li>\n<li><strong>Format<\/strong>: PDF download, interactive web page, or email series.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"b_Getting_Started_Tutorials\"><\/span><strong>b. Getting Started Tutorials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Objective<\/strong>: Walk customers through the initial setup and basic use of your product or service.<\/li>\n<li><strong>Content<\/strong>: Create step-by-step tutorials that guide users through the setup process, configuration, and basic functions.<\/li>\n<li><strong>Format<\/strong>: Written guides, video tutorials, or interactive product tours.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"c_Onboarding_Checklists\"><\/span><strong>c. Onboarding Checklists<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Objective<\/strong>: Help customers keep track of their progress during the onboarding process.<\/li>\n<li><strong>Content<\/strong>: Develop checklists that outline tasks customers need to complete for a successful onboarding experience.<\/li>\n<li><strong>Format<\/strong>: Printable checklist or interactive checklist within your customer portal.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Develop_Educational_Content\"><\/span>2. <strong>Develop Educational Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"a_Knowledge_Base_and_FAQs\"><\/span><strong>a. Knowledge Base and FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Objective<\/strong>: Provide a centralized resource for customers to find answers to common questions and issues.<\/li>\n<li><strong>Content<\/strong>: Create a comprehensive knowledge base with articles, how-to guides, and FAQs covering various aspects of your product or service.<\/li>\n<li><strong>Format<\/strong>: Online knowledge base or help center integrated into your website.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"b_Blog_Posts_and_Articles\"><\/span><strong>b. Blog Posts and Articles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Objective<\/strong>: Offer in-depth explanations, tips, and best practices related to your product or service.<\/li>\n<li><strong>Content<\/strong>: Write blog posts that address common questions, provide use-case scenarios, and offer solutions to common challenges.<\/li>\n<li><strong>Format<\/strong>: Blog posts, long-form articles, or case studies.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"c_Webinars_and_Workshops\"><\/span><strong>c. Webinars and Workshops<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Objective<\/strong>: Engage customers through live or recorded sessions that offer deeper insights and hands-on learning.<\/li>\n<li><strong>Content<\/strong>: Host webinars or workshops that cover advanced features, industry trends, or practical applications of your product or service.<\/li>\n<li><strong>Format<\/strong>: Live webinars, recorded workshops, or interactive sessions.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Leverage_Interactive_Content\"><\/span>3. <strong>Leverage Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"a_Interactive_Tutorials\"><\/span><strong>a. Interactive Tutorials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Objective<\/strong>: Provide a hands-on learning experience that allows users to explore features in a controlled environment.<\/li>\n<li><strong>Content<\/strong>: Develop interactive tutorials or simulations that let users practice using your product or service.<\/li>\n<li><strong>Format<\/strong>: Interactive demos, virtual tours, or guided product experiences.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"b_Quizzes_and_Assessments\"><\/span><strong>b. Quizzes and Assessments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Objective<\/strong>: Assess users&#8217; understanding of your product or service and offer personalized recommendations.<\/li>\n<li><strong>Content<\/strong>: Create quizzes or assessments to gauge users&#8217; knowledge and suggest relevant resources based on their answers.<\/li>\n<li><strong>Format<\/strong>: Online quizzes or assessment tools.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"c_Personalized_Learning_Paths\"><\/span><strong>c. Personalized Learning Paths<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Objective<\/strong>: Tailor the onboarding experience to individual users&#8217; needs and goals.<\/li>\n<li><strong>Content<\/strong>: Develop personalized learning paths based on users&#8217; roles, industry, or specific use cases.<\/li>\n<li><strong>Format<\/strong>: Customized content recommendations, segmented email series, or personalized dashboards.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Utilize_Email_Campaigns\"><\/span>4. <strong>Utilize Email Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"a_Welcome_Emails\"><\/span><strong>a. Welcome Emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Objective<\/strong>: Greet new customers and provide them with essential information and resources.<\/li>\n<li><strong>Content<\/strong>: Send a series of welcome emails that include onboarding steps, helpful resources, and contact information for support.<\/li>\n<li><strong>Format<\/strong>: Automated email series.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"b_Drip_Campaigns\"><\/span><strong>b. Drip Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Objective<\/strong>: Nurture customers through the onboarding process with targeted content delivered over time.<\/li>\n<li><strong>Content<\/strong>: Design drip campaigns that provide incremental information and guidance as customers progress through their onboarding journey.<\/li>\n<li><strong>Format<\/strong>: Automated email sequences with educational content and tips.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"c_Feedback_and_Surveys\"><\/span><strong>c. Feedback and Surveys<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Objective<\/strong>: Gather feedback from customers about their onboarding experience and identify areas for improvement.<\/li>\n<li><strong>Content<\/strong>: Include surveys or feedback requests in your email campaigns to capture customer opinions and suggestions.<\/li>\n<li><strong>Format<\/strong>: Survey links or embedded feedback forms.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Integrate_with_Customer_Support\"><\/span>5. <strong>Integrate with Customer Support<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"a_Live_Chat_and_Chatbots\"><\/span><strong>a. Live Chat and Chatbots<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Objective<\/strong>: Offer real-time assistance and answer questions during the onboarding process.<\/li>\n<li><strong>Content<\/strong>: Implement live chat or chatbot features on your website or within your product to provide immediate support.<\/li>\n<li><strong>Format<\/strong>: Live chat support, automated chatbot responses.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"b_Support_Documentation\"><\/span><strong>b. Support Documentation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Objective<\/strong>: Provide detailed support documentation to complement your onboarding content.<\/li>\n<li><strong>Content<\/strong>: Develop support articles, troubleshooting guides, and how-to videos that address common issues and questions.<\/li>\n<li><strong>Format<\/strong>: Online support portal or help center.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_Promote_Continuous_Learning\"><\/span>6. <strong>Promote Continuous Learning<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"a_Advanced_Training_Materials\"><\/span><strong>a. Advanced Training Materials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Objective<\/strong>: Offer ongoing education for customers to deepen their knowledge and use of your product or service.<\/li>\n<li><strong>Content<\/strong>: Provide advanced training materials, including webinars, workshops, and specialized guides.<\/li>\n<li><strong>Format<\/strong>: Educational webinars, advanced tutorials, or expert articles.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"b_Community_Forums\"><\/span><strong>b. Community Forums<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Objective<\/strong>: Create a space for customers to connect, share knowledge, and seek advice from peers.<\/li>\n<li><strong>Content<\/strong>: Set up community forums or discussion groups where users can ask questions, share experiences, and collaborate.<\/li>\n<li><strong>Format<\/strong>: Online forums, user groups, or social media communities.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"c_Product_Updates_and_Announcements\"><\/span><strong>c. Product Updates and Announcements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Objective<\/strong>: Keep customers informed about new features, updates, and enhancements.<\/li>\n<li><strong>Content<\/strong>: Share regular updates about product improvements, new features, and upcoming changes.<\/li>\n<li><strong>Format<\/strong>: Newsletters, blog posts, or product update emails.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using content marketing to support customer education and onboarding involves creating a range of resources that guide new customers through the setup process, help them understand and utilize your product or service, and ensure they achieve their desired outcomes. By offering comprehensive onboarding materials, educational content, interactive tools, and ongoing support, you can enhance the customer experience, foster engagement, and drive long-term success. Tailoring your content to fit the needs of different stages in the onboarding journey and leveraging various distribution channels will ensure that your customers receive the right information at the right time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing is a powerful tool for supporting customer education and onboarding, helping to ensure that new customers understand how to use your products or&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8856","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use content marketing to support customer education and onboarding - CEOweb Ltd. 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