{"id":908,"date":"2023-02-22T18:54:22","date_gmt":"2023-02-22T18:54:22","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=908"},"modified":"2023-05-26T10:14:49","modified_gmt":"2023-05-26T10:14:49","slug":"social-media-platforms-for-business","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/social-media-platforms-for-business\/","title":{"rendered":"Social Media Platforms for Business"},"content":{"rendered":"<p>If you want to reach as many people as possible in the most cost-effective way possible, where are you going? Social Media because creating great content is not enough. It also needs to promote its content, with four <strong><a href=\"https:\/\/mondoadvisor.com\/\">social media<\/a><\/strong> channels with billions of users accounting for the largest audience in the world.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/social-media-platforms-for-business\/#Twitter\" title=\"Twitter\">Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/social-media-platforms-for-business\/#Facebook\" title=\"Facebook\">Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/social-media-platforms-for-business\/#LinkedIn\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/social-media-platforms-for-business\/#Instagram\" title=\"Instagram\">Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/social-media-platforms-for-business\/#Other_Platforms_worth_Exploring\" title=\"Other Platforms worth Exploring\">Other Platforms worth Exploring<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Twitter\"><\/span><strong><u>Twitter<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Monthly User: <\/strong>320 million. Twitter is great for crating content, like posting links to your latest blog posts or press releases also good for sharing company news especially effective at events. &#8220;Live Tweet&#8221; is that he is one. Twitter tends to tolerate text-heavy posts. Yes, there&#8217;s a 280-character limit, but hilarious one-liners, quotes, tirades (presidents or otherwise), and even entire &#8220;moments&#8221; (slideshow-like stories) are not uncommon on the platform. Twitter also has paid features in the form of &#8220;Promoted Tweets&#8221; that can help you grow your audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook\"><\/span><strong><u>Facebook<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Monthly User:<\/strong> 2.5 billion. There are so many things you can do on Facebook. Share company updates, post links to new blog posts, create event pages, and launch campaigns with user-generated content (such as social media contests). But videos are king on this platform. Video posts get about 60% more engagement on Facebook than any other type of content. Next in order is a question, followed by a picture. Platforms are generally very noisy.<\/p>\n<p><strong>Fact: <\/strong>Facebook&#8217;s business involvement has been declining over the last few years. But it&#8217;s not a lost cause. Facebook has a large audience and is a great channel for posting links (with pictures) and videos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"LinkedIn\"><\/span><strong><u>LinkedIn<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Monthly user:<\/strong> 260 million. LinkedIn is the place for B2B companies. By some estimates, more than half of all social traffic to B2B websites comes from LinkedIn. This is a great channel for publishing your own blog posts, graphics and video content. LinkedIn users aren&#8217;t as active as other channels. Out of a total of 660 million members, only 260 million use the platform more than once a month. However, this drawback is offset by distinct advantages. Get direct access to decision makers and the historically high success rate of his B2B companies using LinkedIn for marketing?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instagram\"><\/span><strong><u>Instagram<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Monthly User:<\/strong> 1 Billion. Instagram is all about visual branding. This is a godsend for retailers, cafe owners, manufacturers, and anyone with a product or service that helps with visual demonstrations. Additionally, Instagram users are relatively productive. The total number of monthly users reflects the total number of accounts and half of these monthly users are active every day. Remember, it&#8217;s especially popular with millennials and Gen Z and is a valuable <a href=\"https:\/\/ceowebltd.com\/blog\/wp-admin\/post-new.php\">social network<\/a> for consumer brands. B2B software companies with Gen X and Baby Boomer audiences may have better luck with Facebook and LinkedIn.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Other_Platforms_worth_Exploring\"><\/span><strong><u>Other Platforms worth Exploring<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Pinterest<\/li>\n<li>Snapchat<\/li>\n<li>Reddit<\/li>\n<li>tik tok<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>If you want to reach as many people as possible in the most cost-effective way possible, where are you going? Social Media because creating great&#8230;<\/p>\n","protected":false},"author":64,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1257,22],"tags":[232],"class_list":["post-908","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-social-media-marketing","category-web-graphics","tag-social-media-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Platforms for Business<\/title>\n<meta name=\"description\" content=\"If you want to reach as many people as possible in the most cost-effective way possible, where are you going? 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