{"id":9233,"date":"2024-09-03T21:46:54","date_gmt":"2024-09-03T21:46:54","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=9233"},"modified":"2024-09-03T21:46:54","modified_gmt":"2024-09-03T21:46:54","slug":"how-to-conduct-keyword-research-for-content-marketing","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/","title":{"rendered":"How to conduct keyword research for content marketing"},"content":{"rendered":"<p>Conducting keyword research is a crucial step in content marketing that helps you understand what your target audience is searching for online. By identifying relevant keywords, you can create content that aligns with user intent, improves search engine visibility, and drives organic traffic to your website. Here\u2019s a step-by-step guide on how to conduct effective keyword research for content marketing:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/#1_Define_Your_Goals_and_Objectives\" title=\"1. Define Your Goals and Objectives\">1. Define Your Goals and Objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/#2_Understand_Your_Audience\" title=\"2. Understand Your Audience\">2. Understand Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/#3_Brainstorm_Seed_Keywords\" title=\"3. Brainstorm Seed Keywords\">3. Brainstorm Seed Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/#4_Use_Keyword_Research_Tools\" title=\"4. Use Keyword Research Tools\">4. Use Keyword Research Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/#5_Analyze_Search_Intent\" title=\"5. Analyze Search Intent\">5. Analyze Search Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/#6_Evaluate_Keyword_Metrics\" title=\"6. Evaluate Keyword Metrics\">6. Evaluate Keyword Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/#7_Identify_Long-Tail_Keywords\" title=\"7. Identify Long-Tail Keywords\">7. Identify Long-Tail Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/#8_Organize_and_Prioritize_Keywords\" title=\"8. Organize and Prioritize Keywords\">8. Organize and Prioritize Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/#9_Create_and_Optimize_Content\" title=\"9. Create and Optimize Content\">9. Create and Optimize Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/#10_Monitor_and_Adjust\" title=\"10. Monitor and Adjust\">10. Monitor and Adjust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Define_Your_Goals_and_Objectives\"><\/span>1. <strong>Define Your Goals and Objectives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before starting your keyword research, clarify your content marketing goals. Are you looking to:<\/p>\n<ul>\n<li>Increase organic traffic?<\/li>\n<li>Generate leads?<\/li>\n<li>Improve search engine rankings?<\/li>\n<li>Enhance brand awareness?<\/li>\n<\/ul>\n<p>Your goals will influence the types of keywords you target and how you use them in your content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Understand_Your_Audience\"><\/span>2. <strong>Understand Your Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gain insights into your target audience\u2019s interests, needs, and search behavior. Consider:<\/p>\n<ul>\n<li><strong>Buyer Personas<\/strong>: Develop detailed profiles of your ideal customers, including their demographics, interests, and pain points.<\/li>\n<li><strong>Customer Feedback<\/strong>: Analyze customer feedback, surveys, and questions to understand what topics are important to them.<\/li>\n<li><strong>Competitor Analysis<\/strong>: Review your competitors\u2019 content to see what keywords they are targeting and identify any gaps you can fill.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Brainstorm_Seed_Keywords\"><\/span>3. <strong>Brainstorm Seed Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Seed keywords are the foundational terms related to your business or industry. Start by brainstorming a list of broad topics and terms that are relevant to your content.<\/p>\n<ul>\n<li><strong>Industry Terms<\/strong>: Consider industry-specific jargon and common phrases related to your products or services.<\/li>\n<li><strong>Customer Questions<\/strong>: Think about the questions and problems your audience frequently asks or faces.<\/li>\n<li><strong>Competitor Content<\/strong>: Review competitors\u2019 websites and content for ideas on relevant keywords.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Use_Keyword_Research_Tools\"><\/span>4. <strong>Use Keyword Research Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Leverage keyword research tools to expand your list of seed keywords and identify relevant keywords with search volume and competition metrics.<\/p>\n<ul>\n<li><strong>Google Keyword Planner<\/strong>: Provides keyword suggestions, search volume data, and competition levels. Ideal for finding keywords related to your seed terms.<\/li>\n<li><strong>Ahrefs<\/strong>: Offers keyword suggestions, search volume, keyword difficulty, and SERP analysis. Useful for identifying keyword opportunities and analyzing competitors.<\/li>\n<li><strong>SEMrush<\/strong>: Provides keyword research, competitor analysis, and keyword tracking. Helps in finding keyword ideas and evaluating keyword performance.<\/li>\n<li><strong>Ubersuggest<\/strong>: Generates keyword ideas, search volume, and SEO difficulty. Useful for discovering new keywords and content ideas.<\/li>\n<li><strong>Moz Keyword Explorer<\/strong>: Provides keyword suggestions, search volume, and difficulty scores. Helps in identifying high-potential keywords.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Analyze_Search_Intent\"><\/span>5. <strong>Analyze Search Intent<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Understanding search intent is crucial for targeting keywords effectively. Determine the intent behind the searches:<\/p>\n<ul>\n<li><strong>Informational Intent<\/strong>: Users are seeking information (e.g., \u201chow to fix a leaky faucet\u201d).<\/li>\n<li><strong>Navigational Intent<\/strong>: Users are looking for a specific website or page (e.g., \u201cFacebook login\u201d).<\/li>\n<li><strong>Transactional Intent<\/strong>: Users are ready to make a purchase or take an action (e.g., \u201cbuy running shoes\u201d).<\/li>\n<li><strong>Commercial Intent<\/strong>: Users are researching products or services before making a decision (e.g., \u201cbest smartphone for photography\u201d).<\/li>\n<\/ul>\n<p>Match your keywords with the appropriate content types that address the users\u2019 intent.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Evaluate_Keyword_Metrics\"><\/span>6. <strong>Evaluate Keyword Metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Assess the potential of keywords based on various metrics:<\/p>\n<ul>\n<li><strong>Search Volume<\/strong>: The number of searches for a keyword per month. Higher search volume indicates more interest but also more competition.<\/li>\n<li><strong>Keyword Difficulty<\/strong>: A measure of how difficult it is to rank for a keyword. Higher difficulty means more competition.<\/li>\n<li><strong>CPC (Cost Per Click)<\/strong>: The average cost of a click for paid search ads. Can provide insights into the keyword\u2019s commercial value.<\/li>\n<li><strong>SERP Features<\/strong>: Analyze the search engine results page (SERP) features, such as snippets, ads, and related searches, to understand the competition and opportunities.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"7_Identify_Long-Tail_Keywords\"><\/span>7. <strong>Identify Long-Tail Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Long-tail keywords are longer, more specific phrases that often have lower competition and higher conversion potential. They can help you target niche audiences and capture more qualified traffic.<\/p>\n<ul>\n<li><strong>Keyword Combinations<\/strong>: Combine seed keywords with modifiers (e.g., \u201cbest,\u201d \u201creviews,\u201d \u201cbuy\u201d).<\/li>\n<li><strong>Questions and Phrases<\/strong>: Use question-based keywords and phrases related to your content (e.g., \u201chow to choose the best running shoes\u201d).<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"8_Organize_and_Prioritize_Keywords\"><\/span>8. <strong>Organize and Prioritize Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Create a keyword list and organize it based on relevance, search volume, and competition. Prioritize keywords that align with your content goals and target audience.<\/p>\n<ul>\n<li><strong>Keyword Grouping<\/strong>: Group similar keywords into clusters or themes. This helps in planning content topics and creating comprehensive articles.<\/li>\n<li><strong>Content Mapping<\/strong>: Map keywords to specific content types and pages on your website. Ensure that each piece of content targets relevant keywords and addresses user intent.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"9_Create_and_Optimize_Content\"><\/span>9. <strong>Create and Optimize Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Develop content that incorporates your targeted keywords effectively. Focus on:<\/p>\n<ul>\n<li><strong>Keyword Placement<\/strong>: Use keywords in titles, headers, meta descriptions, and throughout the content. Avoid keyword stuffing and ensure natural flow.<\/li>\n<li><strong>Content Quality<\/strong>: Create high-quality, valuable content that addresses the needs and interests of your target audience.<\/li>\n<li><strong>On-Page SEO<\/strong>: Optimize on-page elements, such as headings, images, and internal links, to enhance SEO.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"10_Monitor_and_Adjust\"><\/span>10. <strong>Monitor and Adjust<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Regularly monitor the performance of your keywords and adjust your strategy based on results:<\/p>\n<ul>\n<li><strong>Analytics Tools<\/strong>: Use tools like Google Analytics and Google Search Console to track keyword performance, traffic, and rankings.<\/li>\n<li><strong>Performance Review<\/strong>: Analyze which keywords are driving traffic and conversions, and identify opportunities for improvement.<\/li>\n<li><strong>Continuous Improvement<\/strong>: Refine your keyword list and content strategy based on performance data and evolving trends.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Effective keyword research is a foundational aspect of content marketing that helps you create content that resonates with your audience and performs well in search engines. By understanding your audience, utilizing keyword research tools, analyzing search intent, and continuously monitoring performance, you can develop a content marketing strategy that drives organic traffic and achieves your business goals. Regularly revisit and update your keyword strategy to stay aligned with changing trends and audience needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conducting keyword research is a crucial step in content marketing that helps you understand what your target audience is searching for online. By identifying relevant&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-9233","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to conduct keyword research for content marketing - CEOweb Ltd. Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to conduct keyword research for content marketing - CEOweb Ltd. Blog\" \/>\n<meta property=\"og:description\" content=\"Conducting keyword research is a crucial step in content marketing that helps you understand what your target audience is searching for online. By identifying relevant...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"CEOweb Ltd. Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-03T21:46:54+00:00\" \/>\n<meta name=\"author\" content=\"Emmanuel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emmanuel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/\",\"url\":\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/\",\"name\":\"How to conduct keyword research for content marketing - CEOweb Ltd. Blog\",\"isPartOf\":{\"@id\":\"https:\/\/ceowebltd.com\/blog\/#website\"},\"datePublished\":\"2024-09-03T21:46:54+00:00\",\"dateModified\":\"2024-09-03T21:46:54+00:00\",\"author\":{\"@id\":\"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f\"},\"breadcrumb\":{\"@id\":\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ceowebltd.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to conduct keyword research for content marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/#website\",\"url\":\"https:\/\/ceowebltd.com\/blog\/\",\"name\":\"CEOweb Ltd. Blog\",\"description\":\"Guest Posting - Digital Marketing &amp; Web Services\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ceowebltd.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f\",\"name\":\"Emmanuel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g\",\"caption\":\"Emmanuel\"},\"url\":\"https:\/\/ceowebltd.com\/blog\/author\/emmanuel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to conduct keyword research for content marketing - CEOweb Ltd. Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/","og_locale":"en_US","og_type":"article","og_title":"How to conduct keyword research for content marketing - CEOweb Ltd. Blog","og_description":"Conducting keyword research is a crucial step in content marketing that helps you understand what your target audience is searching for online. By identifying relevant...","og_url":"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/","og_site_name":"CEOweb Ltd. Blog","article_published_time":"2024-09-03T21:46:54+00:00","author":"Emmanuel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emmanuel","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/","url":"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/","name":"How to conduct keyword research for content marketing - CEOweb Ltd. Blog","isPartOf":{"@id":"https:\/\/ceowebltd.com\/blog\/#website"},"datePublished":"2024-09-03T21:46:54+00:00","dateModified":"2024-09-03T21:46:54+00:00","author":{"@id":"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f"},"breadcrumb":{"@id":"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ceowebltd.com\/blog\/how-to-conduct-keyword-research-for-content-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ceowebltd.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to conduct keyword research for content marketing"}]},{"@type":"WebSite","@id":"https:\/\/ceowebltd.com\/blog\/#website","url":"https:\/\/ceowebltd.com\/blog\/","name":"CEOweb Ltd. Blog","description":"Guest Posting - Digital Marketing &amp; Web Services","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ceowebltd.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f","name":"Emmanuel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g","caption":"Emmanuel"},"url":"https:\/\/ceowebltd.com\/blog\/author\/emmanuel\/"}]}},"_links":{"self":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts\/9233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/comments?post=9233"}],"version-history":[{"count":1,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts\/9233\/revisions"}],"predecessor-version":[{"id":9234,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts\/9233\/revisions\/9234"}],"wp:attachment":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/media?parent=9233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/categories?post=9233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/tags?post=9233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}