{"id":9656,"date":"2024-09-25T03:46:42","date_gmt":"2024-09-25T03:46:42","guid":{"rendered":"https:\/\/ceowebltd.com\/blog\/?p=9656"},"modified":"2024-09-25T03:46:42","modified_gmt":"2024-09-25T03:46:42","slug":"how-to-use-google-plus-for-event-marketing-and-promotion","status":"publish","type":"post","link":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/","title":{"rendered":"How to use Google Plus for event marketing and promotion"},"content":{"rendered":"<p>Although Google Plus was officially discontinued in April 2019, many of its features provided valuable lessons for event marketing and promotion on social media. The principles and tactics that were effective on Google Plus can still be applied to various platforms like Facebook, LinkedIn, Instagram, and Twitter today. This guide will explore how to effectively market and promote events using social media, drawing from the strategies that worked well on Google Plus.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#1_Create_a_Dedicated_Event_Page\" title=\"1. Create a Dedicated Event Page\">1. Create a Dedicated Event Page<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#a_Select_the_Right_Platform\" title=\"a) Select the Right Platform\">a) Select the Right Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#b_Include_Key_Event_Details\" title=\"b) Include Key Event Details\">b) Include Key Event Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#c_Visual_Appeal\" title=\"c) Visual Appeal\">c) Visual Appeal<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#2_Leverage_Google_Plus_Events_Feature_Before_Closure\" title=\"2. Leverage Google Plus Events Feature (Before Closure)\">2. Leverage Google Plus Events Feature (Before Closure)<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#a_Utilize_the_Events_Feature\" title=\"a) Utilize the Events Feature\">a) Utilize the Events Feature<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#b_Send_Invites\" title=\"b) Send Invites\">b) Send Invites<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#3_Build_Buzz_with_Content\" title=\"3. Build Buzz with Content\">3. Build Buzz with Content<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#a_Share_Updates_and_Teasers\" title=\"a) Share Updates and Teasers\">a) Share Updates and Teasers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#b_Engage_with_Your_Audience\" title=\"b) Engage with Your Audience\">b) Engage with Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#c_Use_Hashtags\" title=\"c) Use Hashtags\">c) Use Hashtags<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#4_Collaborate_with_Influencers_and_Partners\" title=\"4. Collaborate with Influencers and Partners\">4. Collaborate with Influencers and Partners<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#a_Identify_Influencers\" title=\"a) Identify Influencers\">a) Identify Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#b_Offer_Value\" title=\"b) Offer Value\">b) Offer Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#c_Co-Create_Content\" title=\"c) Co-Create Content\">c) Co-Create Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#5_Utilize_Event_Reminders_and_Notifications\" title=\"5. Utilize Event Reminders and Notifications\">5. Utilize Event Reminders and Notifications<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#a_Set_Up_Reminders\" title=\"a) Set Up Reminders\">a) Set Up Reminders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#b_Follow-Up_Reminders\" title=\"b) Follow-Up Reminders\">b) Follow-Up Reminders<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#6_Engage_During_the_Event\" title=\"6. Engage During the Event\">6. Engage During the Event<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#a_Live_Updates\" title=\"a) Live Updates\">a) Live Updates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#b_Encourage_Social_Sharing\" title=\"b) Encourage Social Sharing\">b) Encourage Social Sharing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#c_Engage_Online_Participants\" title=\"c) Engage Online Participants\">c) Engage Online Participants<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#7_Post-Event_Follow-Up\" title=\"7. Post-Event Follow-Up\">7. Post-Event Follow-Up<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#a_Share_Highlights\" title=\"a) Share Highlights\">a) Share Highlights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#b_Gather_Feedback\" title=\"b) Gather Feedback\">b) Gather Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#c_Continue_Engagement\" title=\"c) Continue Engagement\">c) Continue Engagement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#8_Measure_Success\" title=\"8. Measure Success\">8. Measure Success<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#a_Track_Key_Metrics\" title=\"a) Track Key Metrics\">a) Track Key Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#b_Analyze_Feedback\" title=\"b) Analyze Feedback\">b) Analyze Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#c_Adjust_Your_Strategy\" title=\"c) Adjust Your Strategy\">c) Adjust Your Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"1_Create_a_Dedicated_Event_Page\"><\/span>1. Create a Dedicated Event Page<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>On Google Plus, creating a dedicated event page allowed users to provide specific details about the event, invite attendees, and share updates. While Google Plus no longer exists, this strategy remains relevant across current social media platforms.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"a_Select_the_Right_Platform\"><\/span>a) <strong>Select the Right Platform<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Choose the platform that aligns best with your audience and event type. Facebook, for instance, is excellent for community events, while LinkedIn may be more appropriate for corporate events.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"b_Include_Key_Event_Details\"><\/span>b) <strong>Include Key Event Details<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>When creating your event page, ensure you include:<\/p>\n<ul>\n<li><strong>Event Title<\/strong>: A catchy and descriptive title that captures attention.<\/li>\n<li><strong>Date and Time<\/strong>: Clearly state when the event will take place.<\/li>\n<li><strong>Location<\/strong>: Provide the venue details or a link to join online.<\/li>\n<li><strong>Description<\/strong>: Offer a detailed overview of the event, including the agenda, speakers, and any unique features.<\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"c_Visual_Appeal\"><\/span>c) <strong>Visual Appeal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Use engaging visuals, such as event posters, images of past events, or promotional videos, to capture attention. High-quality visuals can make your event page more inviting and informative.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Leverage_Google_Plus_Events_Feature_Before_Closure\"><\/span>2. Leverage Google Plus Events Feature (Before Closure)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Before its discontinuation, Google Plus offered an &#8220;Events&#8221; feature that allowed users to create and promote events easily. The same functionality is now found on platforms like Facebook and LinkedIn.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"a_Utilize_the_Events_Feature\"><\/span>a) <strong>Utilize the Events Feature<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>When creating an event, utilize the platform&#8217;s built-in event feature, which allows users to RSVP, share the event, and receive updates. This feature encourages attendees to engage with your event page and keeps them informed.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"b_Send_Invites\"><\/span>b) <strong>Send Invites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Use the invitation tools available on the platform to reach out to potential attendees. On Facebook, for example, you can invite friends and followers directly, which can increase your event&#8217;s visibility.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Build_Buzz_with_Content\"><\/span>3. Build Buzz with Content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Creating engaging content around your event was a strategy that worked well on Google Plus. The same applies today: content marketing can generate excitement and keep potential attendees informed.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"a_Share_Updates_and_Teasers\"><\/span>a) <strong>Share Updates and Teasers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Regularly post updates leading up to the event, including teasers about speakers, topics, and activities. This helps keep the event on attendees&#8217; minds and encourages them to share the information.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"b_Engage_with_Your_Audience\"><\/span>b) <strong>Engage with Your Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Encourage discussion by asking questions related to the event&#8217;s theme. This can help generate interest and foster a sense of community around the event. Consider polls or surveys to gauge interest in specific topics or speakers.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"c_Use_Hashtags\"><\/span>c) <strong>Use Hashtags<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Incorporate relevant hashtags to increase the visibility of your posts. Research popular event-related hashtags or create a unique branded hashtag for your event to help attendees engage and share their experiences.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Collaborate_with_Influencers_and_Partners\"><\/span>4. Collaborate with Influencers and Partners<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Partnering with industry influencers or organizations can amplify your event&#8217;s reach. On Google Plus, collaboration was key to expanding visibility; the same principle applies across current platforms.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"a_Identify_Influencers\"><\/span>a) <strong>Identify Influencers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Find influencers or thought leaders in your industry who resonate with your target audience. Engaging with them can help promote your event to their followers.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"b_Offer_Value\"><\/span>b) <strong>Offer Value<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>When reaching out, highlight what\u2019s in it for them, whether it&#8217;s exposure, networking opportunities, or a chance to share their expertise.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"c_Co-Create_Content\"><\/span>c) <strong>Co-Create Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Collaborate on content related to your event, such as blog posts, videos, or podcasts, to create buzz and provide valuable insights leading up to the event.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Utilize_Event_Reminders_and_Notifications\"><\/span>5. Utilize Event Reminders and Notifications<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>One of the features that helped promote events on Google Plus was its ability to send reminders and notifications. Current platforms offer similar functionalities.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"a_Set_Up_Reminders\"><\/span>a) <strong>Set Up Reminders<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Encourage attendees to set reminders for your event. On Facebook, for instance, users can select &#8220;Get Reminder&#8221; for events, ensuring they receive notifications as the date approaches.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"b_Follow-Up_Reminders\"><\/span>b) <strong>Follow-Up Reminders<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>As the event date nears, send out follow-up reminders to keep the event fresh in attendees\u2019 minds. Use countdowns or reminders to build excitement.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Engage_During_the_Event\"><\/span>6. Engage During the Event<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>During the event, engagement is crucial to creating a memorable experience and encouraging attendees to share their experiences on social media.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"a_Live_Updates\"><\/span>a) <strong>Live Updates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Share live updates, quotes from speakers, and highlights from sessions in real-time. Use stories on Instagram or Facebook Live to create an interactive experience for those who couldn&#8217;t attend.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"b_Encourage_Social_Sharing\"><\/span>b) <strong>Encourage Social Sharing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Prompt attendees to share their experiences on social media using your event hashtag. Consider having photo booths or interactive stations that encourage sharing.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"c_Engage_Online_Participants\"><\/span>c) <strong>Engage Online Participants<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>If your event has a virtual component, engage with online attendees through live chats or Q&amp;A sessions, allowing them to feel part of the event.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"7_Post-Event_Follow-Up\"><\/span>7. Post-Event Follow-Up<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Once the event is over, it\u2019s essential to maintain engagement and gather feedback.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"a_Share_Highlights\"><\/span>a) <strong>Share Highlights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Post-event, share highlights, photos, and videos from the event. This not only keeps the conversation going but also provides valuable content for those who couldn\u2019t attend.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"b_Gather_Feedback\"><\/span>b) <strong>Gather Feedback<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Solicit feedback from attendees through surveys or polls to understand what worked well and what can be improved for future events. This shows attendees that their opinions matter and helps you enhance future events.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"c_Continue_Engagement\"><\/span>c) <strong>Continue Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Stay connected with attendees through follow-up emails or messages. Share relevant content, updates about upcoming events, or additional resources related to the event topics discussed.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"8_Measure_Success\"><\/span>8. Measure Success<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Analyzing the success of your event marketing efforts helps you refine your strategies for future events.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"a_Track_Key_Metrics\"><\/span>a) <strong>Track Key Metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Evaluate engagement metrics such as attendance rates, social media shares, and interactions during the event. This data helps you understand what resonated with your audience.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"b_Analyze_Feedback\"><\/span>b) <strong>Analyze Feedback<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Review feedback collected from attendees to identify strengths and weaknesses. Use this information to improve future events and marketing efforts.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"c_Adjust_Your_Strategy\"><\/span>c) <strong>Adjust Your Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Based on your analysis, make adjustments to your event marketing strategy for future events. This continuous improvement approach can help you increase engagement and drive attendance.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>While Google Plus is no longer an option for event marketing, the strategies learned from its features can still be applied to today&#8217;s social media platforms. By creating dedicated event pages, leveraging engaging content, collaborating with influencers, and actively engaging before, during, and after the event, you can effectively promote and market your events across various platforms. The key is to create a compelling experience that resonates with your audience and encourages them to participate and share.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although Google Plus was officially discontinued in April 2019, many of its features provided valuable lessons for event marketing and promotion on social media. The&#8230;<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-9656","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use Google Plus for event marketing and promotion - CEOweb Ltd. Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use Google Plus for event marketing and promotion - CEOweb Ltd. Blog\" \/>\n<meta property=\"og:description\" content=\"Although Google Plus was officially discontinued in April 2019, many of its features provided valuable lessons for event marketing and promotion on social media. The...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/\" \/>\n<meta property=\"og:site_name\" content=\"CEOweb Ltd. Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-25T03:46:42+00:00\" \/>\n<meta name=\"author\" content=\"Emmanuel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emmanuel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/\",\"url\":\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/\",\"name\":\"How to use Google Plus for event marketing and promotion - CEOweb Ltd. Blog\",\"isPartOf\":{\"@id\":\"https:\/\/ceowebltd.com\/blog\/#website\"},\"datePublished\":\"2024-09-25T03:46:42+00:00\",\"dateModified\":\"2024-09-25T03:46:42+00:00\",\"author\":{\"@id\":\"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f\"},\"breadcrumb\":{\"@id\":\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ceowebltd.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to use Google Plus for event marketing and promotion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/#website\",\"url\":\"https:\/\/ceowebltd.com\/blog\/\",\"name\":\"CEOweb Ltd. Blog\",\"description\":\"Guest Posting - Digital Marketing &amp; Web Services\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ceowebltd.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f\",\"name\":\"Emmanuel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g\",\"caption\":\"Emmanuel\"},\"url\":\"https:\/\/ceowebltd.com\/blog\/author\/emmanuel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to use Google Plus for event marketing and promotion - CEOweb Ltd. Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/","og_locale":"en_US","og_type":"article","og_title":"How to use Google Plus for event marketing and promotion - CEOweb Ltd. Blog","og_description":"Although Google Plus was officially discontinued in April 2019, many of its features provided valuable lessons for event marketing and promotion on social media. The...","og_url":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/","og_site_name":"CEOweb Ltd. Blog","article_published_time":"2024-09-25T03:46:42+00:00","author":"Emmanuel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emmanuel","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/","url":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/","name":"How to use Google Plus for event marketing and promotion - CEOweb Ltd. Blog","isPartOf":{"@id":"https:\/\/ceowebltd.com\/blog\/#website"},"datePublished":"2024-09-25T03:46:42+00:00","dateModified":"2024-09-25T03:46:42+00:00","author":{"@id":"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f"},"breadcrumb":{"@id":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ceowebltd.com\/blog\/how-to-use-google-plus-for-event-marketing-and-promotion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ceowebltd.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to use Google Plus for event marketing and promotion"}]},{"@type":"WebSite","@id":"https:\/\/ceowebltd.com\/blog\/#website","url":"https:\/\/ceowebltd.com\/blog\/","name":"CEOweb Ltd. Blog","description":"Guest Posting - Digital Marketing &amp; Web Services","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ceowebltd.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/4759c204c0b0f1d134ec16e8ec777a6f","name":"Emmanuel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ceowebltd.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9e883d40261b9b272de51992551b3eec4df631b7579a4fbec69c36a006dcbaf2?s=96&d=mm&r=g","caption":"Emmanuel"},"url":"https:\/\/ceowebltd.com\/blog\/author\/emmanuel\/"}]}},"_links":{"self":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts\/9656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/comments?post=9656"}],"version-history":[{"count":1,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts\/9656\/revisions"}],"predecessor-version":[{"id":9657,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/posts\/9656\/revisions\/9657"}],"wp:attachment":[{"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/media?parent=9656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/categories?post=9656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceowebltd.com\/blog\/wp-json\/wp\/v2\/tags?post=9656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}